P Martino, Rich 071408

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This is a presentation by P. Martino of SAS at the ANA Marketing Accountability conference. It's got some lovely insights into making marketing measurement a reality in companies.

Business Wirtschaft & Finanzen

TAKING CUSTOMER INSIGHT TO THE BANK
How the Right Consumer Metrics Act as the Backbone of a Successful
Marketing Program

Rich Martino
Senior Vice President
Market Information Research

Copyright U.S. Bank N.A. 2008

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