GOLDEN is a global collaboration between business and academia to help companies integrate sustainability into their business strategies and culture. The program will assess companies' sustainability practices across key functions, identify gaps, observe change initiatives, and evaluate impacts over time. Leading companies will pilot the program, providing insights on effective interventions for sustainability integration. GOLDEN aims to become a leading research program and help shape sustainable business practices globally.

1. GOLDEN © presentation to companies – 22 July 2011 A GOLDEN Enterprise: Enabling Change for Sustainable Value Creation

2. 1990 1995 2000 2005 2010 2015 2020 Why is integrating sustainability in business strategies, practices and, most importantly, leadership and culture, so difficult to achieve? 2 GOLDEN ©

4. A Global Network of Business and Academic Partners 4 GOLDEN ©

5. 5 GOLDEN © GOLDEN to become the key project for the Principles for Responsible Management Education (PRME) research agenda UNGC will invite full population of UNGC signatories (6000 companies), including the 55 “ LEAD “ companies, to partecipate in the GOLDEN program GOLDEN presented at the European Parliament, endorsed by Mr. Tajani, VP of EU Commission and commissioner for Industry and Entrepreneurship. Proposed creation of European Sustainability Lab and support for international research programs. Both proposals accepted for official communication on CSR to be issued in Sept. 2011. Endorsed by EU and selected by U.N. Global Compact

7. Economic Social Environmental Staff Functions Line Functions Outcomes STAKEHOLDERS Sources/Recipients of Organizational Change Indiv. Engines of Learning & Change SENSING, CHANGING AND LEARNING CAPABILITIES IN OPERATIONS 7 GOLDEN will assess the integration of sustainability in the Key Functional activities and in people ’ s mindsets GOLDEN © Supply chain R&D/Innovation Operations Sales/Service CSR/Sustainability CHANGE CAPABILITIES HR/Organization STRUCTURE/LEARNING Finance/Control RESOURCE FUNDING Strategy/Corp.Dev STRATEGIC CHANGE Public Affairs SYSTEMIC CHANGE Values Knowledge Motivation Emotions

8. Program Design 8-10 leading companies worldwide working with the academic network to pilot the program Directing and evaluating the impact of internal change (100+ companies) 2011-2013 8 GOLDEN © Pilot Assessment Global Roll-out 2012-2014

9. Baseline Assessment Evolution of sustainability practices and impacts in all key functions. Confidential, benchmark analysis for each company. Insights on how to fill emerged gaps Post Interventions Assessment Replicate data collection & analysis of year 1. Pre-post change variations in sustainability impacts to yield unique insights on success factors for sustainability integration Action Plan for Learning and Change Pilot Assessment Year 1 Year 3 9 GOLDEN © Change Interventions Observation of change initiatives to fill gaps. Report on execution capabilities and factors enabling/inhibiting effective learning and change. Year 2

11. 11 Commitments by GOLDEN Business Partners GOLDEN ©