Gamification: Turning Customers into Advocates & Prioritizing Requirements by Lee Courtney at Silicon Valley Product Camp 2011

1. Gamification: Turning Customers Into Advocates & Prioritizing Requirements Carole-Ann Matignon Co-Founder & CEO CMatignon@SparklingLogic.comTwitter: CMatignon & SparklingLogic

2. User Group Feedback Session:Feel the Love!

3. How to change that? You make the Rules And Make it Fun for everyone… Gamification!

4. What I did… “Monopoly” Game Ideally 5-10 Round Tables 6-8 Customers 1 Product Moderator 1 Speaker (Customer) Product Manager Leads overall session Each customer receives 10M Product Bucks

5. My Rules…

6. What Worked… Dynamics No ranting, no grumbling, no bore

7. What Worked for me… Quantitative AND Transparent $$ had to have Name & Company to be counted

8. What Worked for Prioritization… $1M on 10 Features or $10M on 1 Feature

9. What Worked… Most Importantly! Customers took ownership of their features! Customers had to pitch for their features They started answering each other

10. What Customers Liked… Transparency Year over year, results were published and tracked Customers who got features implemented in past year were the loudest!!! Happy & Loud 

11. What did not Work so Well…

12. What Surprised Me? We have never been surprised! Granted, we did a lot of Customer visits or phone discussions Customer engagement in Community Etc.

13. What happened next? Expanded to other less mature products Same Success!

14. How about Your Game Experiments?

15. Thank You! Carole-Ann Matignon Co-Founder & CEO CMatignon@SparklingLogic.comTwitter: Cmatignon & SparklingLogic (408) 834-7002