Fascinating presentation about mobile and online classifieds.

1. Mobile Interactivity
for Classified
Advertising
London, 2008
Presented by Sacha Vekeman
© 2008 Mobiya Limited | Confidential

2. “Classifieds.”

3. Classified advertising starts with...

4. Looking for an new owner...

5. How do they find each other?
Print Media
• Magazines
• Newspapers
• Free sheets
• Street flyers
Online Media
• Media portals
• Search engines
• Social networks
• Directory Services
Broadcast Media
• Radio
• Television

6. Connecting & Communicating
Yesterday Today
Facebook
mms
1985: Land line SMS
msn/IM
rss
1995: E-mail Text
Twitter
1998: Web voip wap
Search
2005: Mobile

7. “Mobile Classifieds.”

8. It’s
I can ME
SNAP
I can
TEXT
It knows my
LOCATION

9. “Online Classifieds.”
[ Before ] [ After ]
WEB & SEO Mobile = Digital
PayPal, Skype SMS is Simple
Registration Private & Direct
Upselling Unbundlining

10. “Mobile Classifieds.”
[ Before ] [ After ]
WEB & SEO Mobile = Digital
PayPal, Skype SMS is Simple
Registration Private & Direct
Upselling Unbundling

11. Seller side: Unbundling Information
And how to make money from it?
Add location = £1pm
Ad description = £1pm
Add Category = £1pm

12. Buyer side : Creating Transparency
And how to make money from it?
Responses are charged £1
per response
£1 £1
£1
£1
£1 £1
£1
£1
£1
£1
£1 £1 STOP
£1

13. How does it work?

14. Do it yourself :
Simply take a picture of the item you want to
sell, describe it and text it to the number
66121
… and follow the step-by-step instructions

15. We manage mobile user experiences
Contact Direct: Text
AJDTJM to 66121
START HERE
HTTP request Direct from web
SMS request Direct from mobile
FREEMSG: reply with OK to retrieve contact details at 25p TXT: OK
from web

INFO: the mobile number of the advertisers is…
from mobile
FREE ALERT: someone responded to your ad, reply with OK
SEND
to retrieve contact details at 25p

INFO: the mobile number of the advertisers is…
TXT: OK
 INFO: the mobile number of the responder is…

16. Case Study
Metro Belgium

17. Metro Belgium: Two languages

18. Introducing SMS Classifieds

19. Two newspapers with classifieds

20. Metro portal with classified widgets

21. Metro Online Classified Site (by Mobiya)
French

22. Metro Online Classified Site (by Mobiya)
Dutch

23. To whom it matters?

27. “your readers…”
&

28. “…all have mobiles”

29. Role of Mobile in Classifieds?
[ Function ] [ Benefit ]
Always On Mobile = Digital
User Experience SMS is Simple
Personal Device Private & Direct
Advertising Unbundling

30. “We want you as a Publisher”

31. Why?
• You have an existing classified business
– Improve your classified monetization
– Intensify your classified distribution
– Measure your classified performance
• You are new to classifieds
– No cost to enter a very lucrative market
– We’ll give you content and traffic
– We’ll give you a revenue stream

32. Mobiya Today
Active in 2 countries, in 3 languages
7 media publishers
Working with
Interconnected to 9 mobile operators
Growing company with 11 employees
10,000’s of consumer, millions of SMS transactions
+ constantly adding net revenue to your bottom line

33. thank
you sacha@mobiya.com

34. 2006 Mobiya: First Generation Product

35. 2007 Mobiya: Second Generation Products

36. 2008 Mobiya: Third Generation Product

37. 2008 Mobiya and Oodle: Meta-distribution and SEO

38. 2008 Mobiya and Consumer Media: Strong Distribution

39. 2008 Mobiya and Consumer Media: Strong Distribution

40. 2008 Mobiya and Consumer Media: Strong Distribution

41. 2008 Mobiya and Business Media: Migrating our Customers

42. 2008 Mobiya and Google: The Importance of Search

43. Near Future: The Importance of Privacy
Private phone Mobile phone

44. Near Future: The Importance of Privacy
Mobile phone