1. 1
START-UP
SCALE-UP 2
14th - 18th of November 2012

2. 2
Welcome to
SVC2UK

3. 3
Welcome!
This event brings superb, inspiring entrepreneurs and investors to Cambridge, and I know
that our students will, in turn, inspire them.
SVC2UK celebrates and explores the symbiotic relationship between universities and the
private sector – especially the “relationship of ideas” that links academia with the sort of
high-tech, knowledge-intensive enterprises that form the clusters of companies in Silicon
Valley and Cambridge. We are proud that this symbiotic relationship has created 1400
technology companies in the Cambridge cluster, employing 53,000 people and turning
over £13 billion every year.
We are excited by the 11 companies that our cluster has helped to scale-up into billion-
L K Borysiewicz dollar companies in the past 15 years- but we are even more excited to be tracking future
Vice-Chancellor of the milestones. Which of the 1400 will next join the ‘Billion Dollar Club’? And which will be the
University of Cambridge first £100 billion company?
The 2012 programme has a parallel aim, too: to explore in depth technology and hypoth-
eses in the fields of medicine and education, currently being tested around the world,
which will impact students and patients. These are examples of momentous change, and
represent questions that are important for universities like Cambridge to tackle. The Uni-
versity’s mission is to contribute to society, and so we do, and brilliantly – but just as uni-
versities impact society, so society impacts universities, and we are impelled to respond to
the challenges around us.
The risk, in my view, of straightened times is too narrow a focus on the purely economic.
Creating jobs and prosperity will always be important, but the knowledge industries we
are interested in have an opportunity, and I would argue a responsibility, to look beyond
that, to consider the effect our activities have on society, local and global. Our shared
responsibility is no small one, because the challenges faced by our planet and our citizens
are very great indeed.
I am delighted to support the 2012 SVC2UK programme, which is properly practical and
pragmatic, while at the same time ambitious and inspirational. I hope, and confidently
expect, that conversations begun here will change lives.

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SPONSORS
Silicon Valley Comes to the UK is a
not-for-profit series. We rely on the
generous support and enthusiasm of
innovative businesses and organiza-
tions to bring the event to life. We’d
like to extend our sincere gratitude
to our 2012 event sponsors.

5. We would like to extend a warm welcome to you.
The Silicon Valley Comes to the UK series of events is intended to inspire students and 5
alumni to consider starting or joining an entrepreneurial business after graduation and fos-
ter relationships between the leading entrepreneurs, angels, investors and scientists from
both clusters where ideas and businesses are born. This is the fifth time the conference has
taken place in Cambridge, London and Oxford. Our first event in 2007 received such rave
reviews, we felt we had to offer the programme again and again.
Sherry Coutu You will see from the detailed agenda that the panelists featured are just like all of us – men
Co-Chairman and women, young and old, inspirational and dogged, methodical and lucky. We hope that
attending will offer you insight into the personal and professional aspects of the ‘startup’
and ‘scale-up’ journey. We want to help you see how easy it can be to start up or join an
entrepreneurial company, and to appreciate how rewarding it can be at a personal and
emotional (rather than strictly financial) level to scale it up into a substantial business with
millions of customers all over the world. We think you will be struck by two things – firstly,
how our Silicon Valley guests have embedded entrepreneurship into their careers in a vari-
ety of ways – sometimes as the entrepreneur, sometimes as the acquirer and sometimes as
the investor, and secondly, we think you will be struck by the fact that they would all do it
again driven by the knowledge that their projects may make our world a better place.
This was an effort put together by many people: Volunteers, Sponsors and Partner Or-
ganizations. SVC2UK does not have even one full time employee. The 250 Volunteers that
make it happen are all extraordinary individuals who have had an enormous impact. Thank
you. We would like to salute all the sponsors who helped make this possible, in particular
University of Cambridge, our lead sponsor Google, diamond sponsor BT, gold sponsors
Barclays, Facebook, Cambridge Healthcare, Greylock Partners, BBC Worldwide, Penning-
tons, Judge Business School, Entrepreneur First, MagicSolver, Business, Innovation and
Skills and LinkedIn, and our silver sponsors Microsoft BizSpark and Pictet. We also would
like to acknowledge the enormous contribution of our partners: Albion, Fieldhouse, UKTI,
10 Downing Street, Data.gov.uk, Forgather, Open Knowledge Foundation, House of Com-
mons, Metail, CUE, CUTEC, Young Enterprise, London & Partners, Angelhack, The Tele-
graph, Startup Weekend, Campus London, and Informilo who have also put enormous time
and effort into making this happen.
We also salute the entrepreneurs (from both sides of the pond) who have contributed to this
vision - who share our ambition for change and who appreciate the vital role they can play
as alumni to help universities contribute to their ecosystem, and thus foster innovation and
Nick Heller entrepreneurship. We hope that our efforts make at least a small contribution to encourage
Co-Chairman you in some way to make the next step in your career a more entrepreneurial one.
Warm Regards,
Sherry Coutu and Nick Heller

6. 6
SPONSORS

7. 7
contents
About SVC2UK 9
SVC2UK Agenda 10
Panel: The Future of Learning 13
CEO Workshops 15
SVC2Schools 17
Masterclasses 19
Jobs Fair 21
Panel: The Future Lives of Patients 23
Meet the Speakers 25
Meet the Team 35
Moderators 37
Advisory Board 38
Core Team 40
Team Members 41
Volunteers 43
Sponsors 44
Partnering Organisations 49

8. 8
“Silicon Valley is not so much a place
as a state of mind”
John Doerr

9. 9
01
about SVC2UK
Founded by Sherry Coutu, Reid Hoffman, and Ellen Levy in 2006, the SVC2UK programme is a not-
for-profit series of industry-supported events led by business leaders, investors and serial entrepre-
neurs and run by students. It’s designed to improve the ecosystem for entrepreneurship in the UK,
Europe and beyond and drive sustainable growth.
“Scale Up” is the theme of Silicon Valley Comes to the UK 2012. With the mission of helping create
the next multi-billion-pound tech companies in Europe, this year’s SVC2UK programme of events
will focus on a wide range of participants, from entrepreneurs and government officials to school
children, on tackling the challenge of creating businesses that scale. The location of this year’s event
is not insignificant. Cambridge is home to 1,400 technology companies, turning over £13 billion
every year and employing close to 53,000 people. We are convening in a hot bed of entrepreneurial
activity.
This year we feature two sub-themes which focus on the future lives of learners and patients. We do
this because we feel that these two sectors are the most promising areas for entrepreneurs to be
thinking about today and that we will witness dozens of billion pound companies being created in
the next ten years because of their impending transformation. SVC2UK 2012 has brought investors,
iconic serial entrepreneurs, policymakers and ambitious students together to discuss, debate, create
and fund today’s most disruptive technologies. Attendees and sponsors are encouraged to actively
participate and depart having thoroughly examined the latest in innovative business models from
around the world.

10. 10
Agenda
SVC2UK 2012
9-11 November (Startup Weekends)
• Sillicon Valley Guest reception at 10 Downing Street
• SVC2UK / Oxford Future Business Weekend
• Silicon Valley / Startup Weekend Comes 2 the Telegraph
• SVC2UK goes 2 Bloomberg
• Silicon Valley / Startup Weekend Comes 2 Manchester
• Silicon Valley / Startup Weekend Comes 2 Southampton
• Silicon Valley / Startup Weekend Comes 2 Cambridge
• Silicon Valley / Startup Weekend Comes 2 Sheffield
Wednesday 14 November - London
• Silicon Valley Comes to Kensington Palace: Serial Entrepreneurs Dinner
Thursday 15 November - London
• Silicon Valley Comes 2 Parliament
• Silicon Valley Comes 2 Tech City: Startup competition and inspiration
• Silicon Valley Comes 2 Copthall School
• Silicon Valley Comes 2 UCL Academy
• Silicon Valley Comes 2 Ursuline High School & Wimbledon College
• Silicon Valley Comes 2 London Oratory School
• Silicon Valley Comes 2 Orleans Park School

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SVC2UK 2012
• Silicon Valley Comes 2 BBCW: London CEO Workshop
First time CEOs from across Europe: Helping Britain’s most promising startup CEOs in
the art of scaling-up
Thursday 15 November - Cambridge
• Silicon Valley Comes 2 Cambridge: Future of Learning Panel
• Silicon Valley Comes 2 Queen’s College: Education Technology Dinner
Friday, 16 November - Cambridge
• Silicon Valley Comes 2 Cambridge: Helping Britain’s most promising startup CEOs in
the art of scaling-up
• Silicon Valley Comes 2 The Perse School
• Silicon Valley Comes 2 Hills Road Sixth Form
• Silicon Valley Comes 2 Perse Girls
• Silicon Valley Comes 2 King’s School
• Cambridge2YOU.com : Media Launch
• Silicon Valley Comes 2 Computer Lab: Masterclasses
• Silicon Valley Comes 2 Computer Lab: Jobs Fair
• Silicon Valley Comes 2 Cambridge: Future Lives of Patients Panel
• Silicon Valley Comes 2 Cambridge: Medical Technology Dinner

12. 12
Date: Thursday the 15th of Nov
Time: 5:30-7:00 pm
Venue: Babbage Theatre,
University of Cambridge

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02
Moderator:
Sherry Coutu
Speakers include:
Angela Lin (Head, YouTube Education)
Crystal Hutter (COO, Edmodo)
John Katzman (Founder & Chairman, 2U & Noodle)
Jose Ferreira (CEO, Knewton)
Mary Lou Jepsen (Founder , One Laptop Per Child)
Edward Fidoe (Director, KP Fox)
The Future of Learning
“What will students’ lives will look like in 10 years time”
On Thursday, 15th of November at Babbage Theatre, Cambridge, Silicon Valley Comes to the
UK will be hosting an Education Technology panel to discuss this question. The panel brings
together thought leaders from the Silicon Valley primary, secondary and university Education
Sectors to challenge your thinking around successful ‘case studies’ being run internationally in
the world of education.
We’ll discuss:
• How YouTube and Google are working to “flip” the classroom
• How large-scale online graduate programmes are being integrated with social media
• How online assessments can successfully match tutors and students via Skype
• What education looks like when mobile is brought into the mix
Our panel members hope to inspire others to join or create a company that will truly transform
learning as we know it, and outline how the impact that educators have on students can increase
exponentially by using modern methods.

14. 14
London Workshop
Date: Thursday, 15th of November
Time: 12.00pm – 3.00pm
Venue: London
Cambridge Workshop
Date: Friday, 16th of November
Time: 9.00am – 12.00pm
Venue: Judge Business School,
University of Cambridge

15. 15
03
CEO workshops
The CEO Workshops aims to improve the UK’s entrepreneurial ecosystem to produce more
£ billion companies in Europe. The CEO Workshops are designed to explore the critical dimen-
sions to success in scaling-up. A local group of CEOs, already running a company with a target
of reaching £100 million in revenue in the next five years, will have the opportunity to attend and
benefit from various sessions with a group of top-tier CEOs and investors from Silicon Valley.
Confirmed CEOs and investors from Silicon Valley:
• Adam Nash (EIR, Greylock) • Renaud Visage (Co-Founder and CTO,
• Angela Lin (Head, YouTube Education) Eventbrite)
• Geoff Ralston (Founder, Imagine K12 and • Sheila Lirio Marcelo (Founder and CEO,
Partner, Y Combinator) Care.com)
• Jason Stoffer (Managing Partner, Maveron) • Ulla Engestrom (Founder and CEO, ThingLink)
• John Katzman (Chairman, 2Tor & Noodle
Education)
• Megan Smith (VP, Google[x] at Google Inc.)
• Rahul Vohra (Founder and CEO, Rapportive)

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“First mover advantage doesn’t go to
the company that starts up, it goes to
the company that scales up.”
Reid Hoffman - Linkedin

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04
SVC2 Schools
Building on last year’s successful pilot which was a far higher impact than we anticipated, this
year we’re taking the Silicon Valley ‘state of mind’ to schools in Cambridge and London!
These school visits are a unique opportunity for students to engage with entrepreneurs who
created world-leading companies that made our world a better place. Having chosen to be an
entrepreneur as a career choice, these inspired leaders share the joys and challenges of how
they changed the world and ‘tell the story’ about their entrepreneurial journey.
• What inspired them to set up their company (what problem were they solving)?
• Why they find it high impact and why they love it as a career choice.
• What they enjoy most about their career in business.
• Why students should consider this career option as their number one career choice.
• As these students prepare for the next stage of their education, interacting with leading
entrepreneurs will inspire them to think big about what they can do with their lives.

18. 18
Masterclasses
Time Lecture Theatre 1 Lecture Theatre 2
13.00 - 13.15 Doors open Doors open
13.15 - 14.00 Session 1a: Session 1b:
The best opportunities are in EdTech The best opportunities are in MedTech
SVC2UK boldly stated that it believes that the SVC2UK boldly stated that it believes that
UK should be capable of producing at least 10 the UK should be capable of producing
billion pound companies in the EdTech sector at least 10 billion pound companies in the
in the next 10 years. Interesting - come hear MedTech sector in the next 10 years. Inter-
what is being done in the US and think about esting - come hear what is being done in
what you might start or join in Europe! the US and think about what companies you
might start or join in Europe!
4 Keynotes
1 Interview 4 Keynotes
2 Startup pitches 1 Interview
2 Startup pitches
14.10 - 15.00 Session 2a: Session 2b:
The art of scaling gracefully Data Rules
Scaling is the over-arching theme of SVC2UK Data Data everywhere, such an overused
2012 because it is so very important. We will term. Why is it that there are 22 job offers
explore the impact of scaling on founders, for every data scientist in the US - what do
senior managers and economies and try to they do anyway? What are some of these
suggest what this means for you. guys doing and why is it important.
4 Keynotes 4 Keynotes
1 Interview 1 Interview
1 Startup pitch 1 Startup pitch

19. 19
Date: Friday the 16th of Nov
Time: 1:00 -5:00 pm
Venue: Computer Lab,
Cambridge University
Time Lecture Theatre 1 Lecture Theatre 2
15.10 - 16.00 Session 3a: Session 3b:
How to build the perfect team How to know when to stop
The thing that stops companies from scaling If it isn’t about success or failure, but more
more than anything else is the team. What is about ‘testing hypothesis’.... when do you
it about teams that make them work and what know that it is time to throw in the towel
is it about teams that don’t work that aspiring because you have tested enough hypoth-
entrepreneurs should know about. eses? Our speakers share with us what they
know about ‘throwing in the towel’ and how
4 Keynotes it helped them to be even more successful
1 Interview than they were already.
1 Startup pitch
4 Keynotes
1 Interview
1 Startup pitch
16.00 - 17.00 Session 4a: Session 4b:
What investors are looking for How I changed the world
Students who attend this session will have in- Students who attend this session will have
sight into what investors are looking for when a glimpse of what the world will look like
they look at investing in and what they do to if these extra-ordinary CEOs continue to
support companies so they get to scale quickly. scale the companies they have founded.
Why did these entrepreneurs found these
Q&A: 5 mins companies? What do these companies do
and why are they growing so fast? All will
4 Keynotes be revealed...
1 Interview
1 Startup pitch 4 Keynotes
1 Interview
1 Startup pitch

20. 20
Date: Friday the 16th of Nov
Time: 1:00 -5:00 pm
Venue: Computer Lab,
Cambridge University

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05
Jobs Fair
Companies in Cambridge are scaling in a big way - in the last 12 months, the top 50 companies
in Cambridge have grown collectively by £1.3 billion and are now hiring over 28,000 people.
SVC2UK 2012 will demonstrate the impact of scaling companies by bringing together some of
Cambridge’s most exciting companies who are growing fast and going global to inspire, and
hire talented developers, marketers, scientists, engineers, and business - at all levels and from
around the UK. The SVC2UK Jobs Fair will host 35 of Cambridge’s most exciting and fast growing
companies, including many companies from Business weekly’s “Killer 50” list featured on the
Cambridge Cluster Map (www.cambridgeclustermap.com) - companies such as Arm Limited,
Aveva, Real VNC, Ubisense, Frontier, Cambridge Temperature Concepts and Aurasma.
The Silicon Valley Comes to the UK Jobs Fair is an opportunity for the companies to meet the
brightest minds in the UK, but also, to showcase to the national media, to investors from around
Europe, and to the Silicon Valley speakers who are in the UK to see and learn about the exciting
things that UK companies are doing. It is an opportunity to demonstrate the extraordinary inno-
vation and growth of Cambridge companies to audiences in UK and around the world.

22. 22
Date: Friday the 16th of Nov
Time: 6.00 - 7:00 pm
Venue: Art School, A Theatre,
University of Cambridge

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06
Moderators:
Andy Richards
Sherry Coutu
Speakers include:
Sheila Lirio Marcelo (Care.com)
Alice Rathjen (CEO, DNA Guide)
Ramesh Raskar (Associate Professor, MIT MediaLab)
Stanley Yang (CEO, NeuroSky)
Harpal Kumar (CEO, Cancer Research UK and
Board member, The Crick Institute)
David Levison (CEO, CardioDx)
George Freeman (Conservative MP)
The Future Lives of Patients
“What patients’ lives will look like in 10 years time”
On Thursday, 16th of November, Silicon Valley Comes to the UK will be hosting a Medical Tech-
nology panel to discuss this question. The panel brings together thought leaders from the Sili-
con Valley Health and Wellbeing Sectors to challenge your thinking around successful ‘case
studies’ being run internationally in the world of medical technology. We’d like to invite you to
join us as we discuss:
• How the Crick Institute will eradicate cancer as we know it.
• How cameras at MIT have lowered the cost of retinal imaging for patients from $2000 to $20.
• How brain-computer interface technology and the largest and fastest growing service
connecting families to caregivers are disrupting the medical sector.
Our panel members (Andy Richards, Harpal Kumar – Crick Institute, Ramesh Raskar – MIT Me-
diaLab, Alice Rathjen - DNA Guide, David Levison - CardioDx, Stanley Yang – Neorosky and
George Freeman) hope to inspire others to join or create a health sector company that will truly
transform the medical world as we know it, and outline how medical professionals can massively
increase their impact with patients using modern methods.

24. 24
Speakers

25. 25
07
Meet the speakers
Adam Nash - EIR, Greylock Partners
Adam Nash is an entrepreneurial executive with a passion for product and deep ex-
perience with mobile and social platforms. Prior to joining Greylock, Adam was Vice
President of Product Management at LinkedIn. Most recently, Adam led LinkedIn’s Plat-
form & Mobile products, including the launch of LinkedIn’s open developer platform and
their highly successful native applications and mobile web experiences. Adam was the
founder and architect of LinkedIn Hackdays, a seminal program for driving the innovation
culture at the company. He also was responsible for leading LinkedIn’s search & cloud
efforts, as well as forming and leading their user experience & design team. Prior to
joining LinkedIn, Adam held a number of leadership roles at eBay, including Director of
eBay Express. Previously, Adam also held strategic and technical roles at Atlas Venture,
Preview Systems and Apple.

26. 26
Alice Rathjen - CEO, DNA Guide
Alice Rathjen is the Founder and Chief Executive Officer of DNA Guide, a company mak-
ing searching the genome as easy as finding a pub around the corner. In 2011 Alice won
the Kaufman Business Idea Commpetition for Women in Science and Engineering. She
the primary Inventor of US Patent 7089498 Method for Managing Personal Genetic Pro-
files. She studied ethics at UC Davis and Stanford and later received technical training in
Geographic Information Systems.
Angela Lin - Head, YouTube Education
Angela Lin leads all things education at YouTube, including content strategy, partnerships
and original programming.. Prior to joining YouTube, Angela was a strategy consultant
specializing in digital media and entertainment and served as a film programmer at the
Los Angeles Film Festival. Angela began her career as a Page at NBC where she worked
on SNL and the Today Show. She has also worked on productions for the Travel Channel
in Peru, TVB in Hong Kong, and the Shanghai Grand Theatre in China.
Ayah Bdeir - Founder and CEO, littleBits
LittleBits is an open source system of preassembled, modular circuits that snap together
with magnets – making learning about electronics fun, easy and creative. An engineer,
inventor and interactive artist, Ayah received her master’s degree from the MIT Media Lab
and undergraduate degrees in computer engineering and sociology from the American
University of Beirut. Ayah has taught graduate classes at NYU and Parsons. She is also the
founder of karaj, Beirut’s lab for experimental art, architecture and technology. littleBits
was named Best of Toyfair, has won the editor’s Choice award from MAKE magazine, and
has been acquired by MoMA for its collection.
Bobbi Kurshan - Executive Director of Academic Innovation, Graduate School of Educa-
tion, University of Pennsylvania
Dr. Kurshan has spent her career committed to using technology to improve student and
teacher learning. She has founded several successful companies focused on technology
and education. Earlier in her career, Dr. Kurshan developed the first children’s software
products for Microsoft - Creative Writer and Fine Artist and also created award-winning
products for McGraw-Hill, Apple, CCC (Pearson) and others. Currently, Dr. Kurshan serves
as the Executive Director of Academic Innovation at the Graduate School of Education at

27. 27
the University of Pennsylvania where she leads of a series of entrepreneurially focused pro-
grams and efforts, including the Milken-Penn GSE Educational Business Plan Competition,
and helps develop new degree and non-degree programs. In her previous position, as the
Executive Director of Curriki, she built a global community that provides the best open
source curricula just a click away. She is on board of Interschola and Fablevision, and the
advisory boards of EdSurge and the Science and Engineering School of Tulane University.
Christopher Lukezic - Director of Marketing and Communications - EMEA, Airbnb
Christopher Lukezic joined Airbnb as an early employee in summer of 2009 and now acts
as the Director of Communications for Airbnb in EMEA where he oversees brand mar-
keting, media relations, and partnerships. Prior to joining Airbnb Christopher spent 5
years as a professional runner and spokesperson for Reebok and Nissan. Highlights of his
career include finishing 7th at the 2006 World Championships in the 1500M and running
3:33.28 for the same distance, making him one of the top 10 American’s over the distance.
Crystal Hutter - COO, Edmodo
Crystal is the chief operating officer at Edmodo, a leading K-12 social learning network.
She oversees daily operations and manages teams responsible for marketing, commu-
nity engagement, institutional outreach and strategic partnerships. Before joining the
Edmodo team, Crystal made global investments in microfinance, mobile banking, and
education ventures for Omidyar Network. Prior to Omidyar, she was a senior engineer at
Oracle Corporation where she provided technical consulting for Oracle’s North Ameri-
can government, education, and healthcare groups.
David Levison - Founder and CEO, Cardio Dx
Prior to launching CardioDx, David was a Venture Partner at Texas Pacific Group Ventures
and was also the interim Chief Executive Officer of XDx, Inc., a molecular diagnostic
company focused on the immune system. Previously, he was the Founder, President and
Chief Executive Officer of iScribe, a healthcare technology company. Prior to iScribe, Da-
vid was President of Oncology Therapeutics Network (OTN). David also served as Chief
Financial Officer of OTN’s parent company, Axion, from 1990 to 1993. Prior to Axion, he
was with Cole Gilburne Fund, an earlystage, technology-focused venture capital firm.

28. 28
David Vinca - Founder and CEO, eSpark
David is the Founder and CEO of eSpark. David has a passion for helping students grow
academically through engaging, personalized, mobile technology. Before eSpark, David
spent four years teaching using computer simulations and spent four years as a manage-
ment consultant. David has a BS from Pennsylvania State University and an MBA from the
University of Chicago. David lives in Chicago with his wife Aarthi. His favorite educational
app right now is Motion Math.
Geoff Ralston - Founder, Imagine K12 and Partner, Y Combinator
Geoff Ralston has been an investor in, board member of, and advisor to a variety of
start-up companies. Most recently, Geoff was the chief executive officer of Lala Media,
Inc., an innovative cloud music start-up in Palo Alto which was purchased by Apple in
December of 2009. Geoff worked at Yahoo! from 1997-2005 after their 1997 acquisition
of Four11 Corp. Geoff holds a BA in Computer Science from Dartmouth College , an MS
in Computer Science from Stanford University , and an MBA from INSEAD, the European
Institute of Business Administration.
Harpal Kumar - CEO, Cancer Research UK
Harpal is Chairman of the Beatson Institute for Cancer Research in Glasgow and is a
Trustee of the Institute for Cancer Research and the Francis Crick Institute, both in Lon-
don. He is the Chairman-elect of the Board of the National Cancer Research Institute.
He chairs the Cancer Outcomes Strategy Advisory Group in England and co-chairs the
National Awareness and Early Diagnosis Initiative. He also serves on the Steering Groups
for the UK Clinical Research Collaboration and the Manchester Cancer Research Centre.
Jason Stoffer - Partner, Maveron
Jason joined Maveron in 2007 and is now a partner focused on investing in education,
e-commerce and web-enabled consumer businesses. He is involved with the firm’s in-
vestments in zulily, Altius Education, General Assembly, Julep, Everlane, Live.ly, Gigi Hill
and Livemocha. Prior to joining Maveron, Jason served as senior director of strategic
operations for Career Education Corp., where he co-founded and led admissions and
marketing for IADT Online, a for-profit design school. He has also served as an associate
at Spinnaker Ventures, an expansion-stage venture capital fund.

29. 29
Jose Ferreira - CEO & Founder, Knewton
Jose Ferreira is the founder and CEO of Knewton, the world’s leading adaptive learning
company. Knewton combines big data with psychometrics to continuously and progres-
sively personalize any publisher or school’s online learning courses. In October 2011,
Knewton announced a partnership with Pearson to power their complete line of MyLab
and Mastering products, currently used by nearly 10 million students. The company was
named a 2011 Technology Pioneer by the Economic Forum at Davos and Jose was elect-
ed to the World Economic Forum’s Global Agenda Council on Education in 2012.
John Katzman - Chairman, 2U & Noodle Education
John Katzman is the founder and Chair of Noodle, a search engine for educational re-
sources and schools, and currently serves as the Executive Director of its K-20 group.
Katzman is also the founder and Chair of 2U (originally 2tor), which works with research
universities to create high-quality online degree programs. Prior to founding Noodle and
2U, Katzman founded The Princeton Review, and served as its CEO until 2007. Katzman
is the co-author of five books and many articles. He serves on the Boards of Directors for
several non-profits, including the National Association of Independent Schools and the
Woodrow Wilson Foundation. He has helped launch several start-ups, mostly in the area
of education technology, and has invested in many others.
Kim Polese - Chairman at ClearStreet
Kim Polese was elected to the PPIC board of directors in 2011. She is a Silicon Valley en-
trepreneur who is chair of the consumer finance company ClearStreet, Inc. She was previ-
ously CEO of the software company SpikeSource, Inc. Polese made Time Magazine’s list
of “The 25 Most Influential Americans” in 1997. She also worked at Sun Microsystems—
where she was the founding product manager of Java. The U.S. secretary of commerce
appointed her to the new Innovation Advisory Board, which is guiding a study of national
economic competitiveness.
Mary Lou Jepsen - Founder and CEO, Pixel Qi and Co-Founder One Laptop per Child
Mary Lou Jepsen is the CEO and Founder of the Pixel Qi Corporation and co-founder of
One Laptop per Child. She is also a member of Innovation Board of MEDCO, one of the
largest pharmacies in the world, serving 65 million people. Previously she co-founded
One Laptop per Child and served as its CTO and the chief architect of the $100 laptop.
She has also been on the faculty of the MIT Media Lab, was the CTO of Intel’s Display
Division and was the CTO and a co-founder of MicroDisplay Corp.

30. 30
Megan Smith - VP, Google Inc
Megan is an entrepreneur, tech evangelist, engineer, social change agent and connector.
At Google[x], Megan works on a range of projects including co-creating/hosting Solve-
ForX. She led the acquisitions of Keyhole (Google Earth), Where2Tech (Google Maps)
and Picasa, and led the Google.org team transition to add Google Crisis Response,
GoogleforNonprofits, Earth Outreach/Engine and increased employee engagement.
Megan was CEO of PlanetOut, the leading LGBT online community and was early at
General Magic and Apple Japan.
Michael Richardson - Co-founder & Director - Partner Strategy, Urban Airship
Urban Airship powers push messaging for some of the most successful mobile applica-
tions. Previously, he was a technical product manager on Urban Airship’s engineering
team. Michael is credited with coining the company’s name, and together with another
co-founder, bootstrapping the company through Oregon’s Self Employment Assistance
Program, cited by The White House and U.S. senator Ron Wyden. Richardson also works
with Portland’s technology and entrepreneurial community as a resource for early-stage
startups.
Nicole Vanderbilt - UK Country Manager, Etsy
Nicole Vanderbilt is Etsy’s Country Manager for the UK, Australia and Canada. Prior to
joining Etsy, she held a variety of leadership roles in the consumer internet industry, in-
cluding CEO of mydeco.com, VP of International for Bebo, Head of Industry Marketing
at Google, and Director of Premium Communications at American Express. Nicole holds
an MBA from INSEAD and a BSE from Princeton in Architecture and Engineering. She is
a slow runner, occasional yoga enthusiast, avid reader, frequent traveller and big fan of
independent, creative businesses.
Panni Morshedi - Head of New Business, Wonga
Panni is currently leading all product development at Wonga. She has been with the com-
pany since the beginning and has been instrumental in launching Wonga and scaling it to
5 million loans and growing. In addition, Panni was responsible for setting up and imple-
menting the international expansion strategy. Prior to joining Wonga, she was in charge of
product development for iModel Music, a global mobile marketing company. Panni was
also part of the founding team behind ExchangePath, a CMGI company based in New York.

31. 31
Rahul Vohra - Founder and CEO, Rapportive
Rahul is currently a Senior Product Manager at LinkedIn, where he leads email integra-
tions that make you brilliant with people. Most recently, he was Co-founder & CEO of
Rapportive, which shows you everything about your contacts right inside your inbox.
Rapportive was acquired by LinkedIn. Rahul holds a Computer Science degree from the
University of Cambridge, and currently splits his time between San Francisco and Moun-
tain View. GQ described him as “a slender 27-year-old Englishman of Indian extraction,
who’s 50% hair and 50% brain.” Rahul writes at blog.rapportive.com and tweets at @
rahulvohra.
Raj Kapoor - Venture Capitalist, Mayfield Fund
Founded Snapfish as CEO 1999. It’s now one of the largest online photo services in the
world with over 16M members. We sold Snapfish to HP in April 2005 for a great return
to our employees and owners. Became a Managing Director at Mayfield Fund in August
2005 - a top silicon valley venture capital fund with over $2B under management. Focus
is internet, software, e-commerce tools, and interactive media.
Ramesh Raskar - Associate Professor, MIT Media Lab
Ramesh Raskar was a Senior Research Scientist at MERL. Before joining MIT, he invented
techniques for pocket-projector based Augmented Reality as well as Computational
Photography. These projects include Shader Lamps (projector-based AR), composite
RFID (RFIG), multi-flash non-photorealistic camera for depth edge detection, locale-
aware mobile projectors, high dynamic range video, image fusion for context enhance-
ment and quadric transfer methods for multi-projector curved screen displays.
Renaud Visage - Co-Founder and CTO, Eventbrite
Renaud Visage is the founding technical architect and CTO of leading online event man-
agement company Eventbrite. Fascinated by the Internet, Renaud joined, as the Direc-
tor of Engineering, Internet photo-sharing pioneer, Zing Networks which was funded
by Kleiner Perkins Caufield & Byers and later acquired by Sony ImageStation. In 2006,
he joined forces with Kevin & Julia Hartz to found Eventbrite. With funding from Tiger
Global, Sequoia Capital, DAG Ventures, and Tenaya Capital, Eventbrite has been widely
successful and recently announced that it has sold more than $1 billion of tickets to date.

32. 32
Sam Chaudhary - Founder and CEO, Class Dojo
Co-founder of Class Dojo, the classroom tool that helps teachers improve behavior in
their classrooms quickly and easily and captures and generates data on behavior that
teachers can share with parents and administrators. . Sam and his co-founder Liam
founded ClassDojo in 2011 to help teachers, parents and students improve classroom
behavior and build positive learning habits and character strengths. Since then, Class-
Dojo has become one of the world’s fastest-growing education technology companies,
currently being used by millions of teachers and students in more than 30 countries.
Sheila Lirio Marcelo - Founder and CEO, Care.com
Sheila founded Care.com which is the largest and fastest-growing service connecting
families to high-quality caregivers from childcare to senior care to pet care and to house-
hold services. Prior to Care.com, Sheila served as an executive at Upromise, a service
helping families save for college; and TheLadders.com, an executive job search engine.
Sheila is also a frequent speaker on female entrepreneurship, women in technology, and
female leadership, and currently mentors numerous young female entrepreneurs around
the world.
Stanley Yang - CEO Neurosky
Stanley Yang is the visionary behind the bio-sensor company that has quickly become the
global leader in mass market Brain-Computer Interface technology. Stanley sees the sig-
nificance of the company as being “a transition in everyday life from humans conforming
to machines, to machines conforming to humans”. NeuroSky adapts electroencephalog-
raphy (EEG) and (since the release of blink in 2010) electromyography (EMG) technol-
ogy to fit a consumer market within a number of fields such as entertainment (toys and
games), education, automotive, and health.
Steve Schlenker - Managing Partner, DN Capital
Steve is particularly involved in investments in enterprise application software and con-
sumer facing Internet applications. His companies at DN Capital include Endeca (ac-
quired by Oracle), Datanomic (acquired by Oracle), Lagan (acquired by Kana), Family-
Builder (acquired by Intelius), Digital Chocolate, FNBox, Apsalar, Invino, Yogiplay and
Geckoboard. Prior to co-founding DN Capital, Mr. Schlenker was a senior member of the
investment team in his capacity as chief investment officer for SUN Technology Investors.

33. 33
Suranga Chandratillake - Founder and CEO, Blinkx
Suranga is founder and CEO of blinkx.com, an Internet search engine for video and
audio content. He is also Chairman of Pinball Corporation, a firm which acquired some
of the assets of Zango. Prior to founding blinkx, Chandratillake held a variety of roles
in technology, sales and marketing at Morgan Stanley, netdecisions and anondesign.
He was also the US Chief Technology Officer of Autonomy Corporation, responsible for
growing Autonomy’s research and development division in the United States. He studied
at Cambridge University.
Ulla Engestrom - Founder and CEO ThingLink
ThingLink essentially turns images on websites into navigational tools. Based in Helsinki,
they have now turned their attention to printed items. For example, delegates at the
Wired summit 2011 were given a chance to see the technology firsthand as ThinkLink had
printed business cards that, when read by an NFC device (such as a smartphone), linked
through to either a purpose-built ThingLink profile image or their page on personal web
profile service, About.me.

34. 34
SVC2UK Team

35. 35
07
Meet the Team
Sherry Coutu - Co-chair
Sherry Coutu pursues a portfolio of interests which include early stage technology invest-
ing, advising and serving on the boards of companies, universities, and charities. A serial
entrepreneur now turned investor, her current activities include positions with Cambridge
University, Cambridge University Press, Cambridge Assessment, Artfinder, Linkedin, NES-
TA, Cancer Research UK and others.
Reid Hoffman - Co-chair
Reid Hoffman is a Partner at Greylock and Co-Founder and Executive Chairman at LinkedIn
(NYSE: LNKD). His areas of focus include consumer Internet, enterprise 2.0, mobile, social
gaming, online marketplaces, payments, and social networks. An accomplished entrepre-
neur, executive and angel investor, Hoffman has played an integral part in building many of
today’s leading consumer technology businesses, including LinkedIn and PayPal. He pos-
sesses a unique understanding of consumer behavior and the dynamics of viral businesses
as well as deep experience in driving companies from the earliest stages through periods
of explosive growth.

36. 36
Nicholas Heller - Co-chair
Nick Heller is the Head of New Initiatives and Product Partnerships EMEA, and Global
Head of Emerging Markets and Cultural Institute Business Development at Google. He
is focused on new product incubation and exploratory efforts in technology, meta-data
licensing, strategic partnerships, special projects, and alternative distribution for existing
and new business initiatives. Previously, he founded Degrees Of Separation, an eBusi-
ness network, linking blue chip organizations throughout North America with specialized
software development firms.
Andy Richards - Co-chair and Med-Tech host
Andy Richards is an Entrepreneur and Angel Investor specialising in healthcare and life
sciences. He is currently Chairman of Altacor, Abcodia, Novacta and Ixico; NonExecu-
tive Director of Summit, Arecor, PsychologyOn-line and is a special advisor to Vectura
plc . In addition, he is a Non Executive Director of Cancer Research Technologies (the
commercial arm of CR-UK) and Babraham Bioscience Technologies, is a member of the
BBSRC Council and a Trustee of the British Science Association. He is a founder member
of Cambridge Angels and an advisor to several Venture Capital Funds, Private Equity
Funds and Corporate Venture Funds.
Philipp von Bieberstein - Chair of Cambridge
Philipp works for Google in Business Development for New Initiatives, where he works
with Product Management on launching new and innovative products on Google Scale.
Prior to New Initiatives, Philipp worked at Google in various functions and locations,
including Dublin, London and Hyderabad India. He holds an MBA from Judge Business
School, Cambridge and has helped to run SVC2U in the past 2 years.

37. Moderators
37
David Rowan - Editor of WIRED magazine
David Rowan is editor of WIRED magazine, which won BSME Launch Editor of the Year in
2009. His WIRED cover stories include features on Google, LinkedIn, MIT Media Lab and
Facebook, and he’s written regular columns in GQ and Condé Nast Traveller. His experience
ranges from editing The Jewish Chronicle and serving as editor of The Guardian’s websites
and Comment pages; he also made TV films for Channel 4 News. At WIRED he’s extended
the brand into conferences, apps, and a consulting arm. He speaks widely on topics rang-
ing from the future of luxury brands to the new rules of business in a mobile-internet age.
Modwenna Rees-Mogg
Modwenna is a graduate of St Andrews University. She has two decades of business experi-
ence working in corporate finance in the City of London and in business angel investment
and venture capital. She set up her own business in 2003 as an online media and live events
business. From £1,000 of start up capital working out of her front room, she has grown the
business to become the leading information provider and commentator on the business
angel market in the UK. In the last two years, AngelNews has also launched Pitching for
Management www.pitching4management.com, a live recruitment series which has already
launched in 23 UK cities and is rolling out into many more. She is a non executive director of
Albion Tech and General VCT, which is quoted on the London Stock Exchange and a Visiting
Fellow at the Bettany School of Entrepreneurship, Cranfield University. She is the author of
Dragons or Angels, the unofficial guide to Dragons’ Den, published by Crimson Publishing. It
is also a handbook for people wanting to become or raise money from business angels. She
regularly contributes articles to the press and has contributed to Business Gurus, which was
published in March 2012 by Crimson Publishing. She is currently writing a book on crowd-
funding and peer to peer finance which has a working title of “For crowd, by the crowd”
Jennifer L. Schenker - Founder and Editor-in-Chief at Informilo
Jennifer L. Schenker has been covering the technology sector from Europe since 1985. At
The Wall Street Journal Europe, she covered breaking technology news and worked as the
assistant managing editor of Convergence, the Journal’s quarterly technology magazine. In
1999, she took on the job of senior writer/technology for Time magazine in Europe and was
editor of Time Digital Europe, a quarterly technology report. She is also a former technolo-
gy writer for the International Herald Tribune, and from 2004 to 2007, was the international
editor of Red Herring magazine, managing a team of journalists in Europe, Israel, China and
India.She left her most recent job as European technology correspondent for BusinessWeek
in Jan. 2009 to create Informilo, a web site and print magazine that connects business with
innovation.

38. 38
Advisory Board
Alex van Someren - General Partner, David Crundwell - Head of Corporate
Amadeus Capital Partners Ltd. Affairs EMEA & Asia Pacific at Thomson
Reuters
Andy Richards - Entrepreneur and Angel
Investor David Day - VP of Strategy, Riverbed
Technology
Anil Hansjee - Angel and Advisor
David Rowan - Editor, Wired Magazine
Belinda Raynes - Partner, Forgather
Deborah Rippol - Europe Coordinator,
Benjamin F. Wirtz - Co-Founder & CEO, Startup Weekend
Handy Elephant
Diane Dunsdon - Sales Account Manager
Charles Cotton - Chairman at Cambridge
Phenomenon Ltd. Hugh Parnell - Chairman, Cambridge
Cleantech
Christoph Loch - Director, Judge Business
School Jack Lang - Serial entrepreneur and busi-
ness angel
Claire Ruskin - PA Consulting Group and
CEO (Interim) at Cambridge Network Janet Coyle - Associate Director 2012
Games, London & Partners
Claude London – Digital Director, Con-
sumer Products, BBC Worldwide Jason Goodman - Founder & CEO, Albion
Cordelia Meacher - Managing Director, Jennifer Schenker - Founder and Editor-
FieldHouse in-Chief, Informilo
David Cleevely - Founding Director at Jeremy Parsons - Managing Partner,
Centre for Science and Policy, University Future Business Virtual Incubator at Future
of Cambridge Business and Allia

39. 39
Advisory Board
Judith Clegg - CEO, Takeout Sherry Coutu - Serial Entrepreneur and
Angel Investor
Julie Blane - Advisor, Marcom Matters Ltd
Tony Quested - CEO at Business Weekly
Mark Littlewood - General Founder,
Business Leaders Network William H. Janeway - Senior Advisor at
Warburg Pincus
Matt Clifford - CEO, Entrepreneur First
Megan Smith - VP, Google Inc.
Nick Heller - Head of New Initiatives &
Product Partnerships, EMEA
Philipp von Bieberstein - New Business
Development Manager, Google
Reid Hoffman - Partner, Greylock Partners,
Executive Chairman and Co-Founder,
LinkedIn
Sandra Dawson - KPMG Professor of Man-
agement Studies, Judge Business School
Sarah Kerruish - Co-Founder and CMO
MePlease Social Loyalty
Sarah Turner - Director, Turner Hopkins
and Dealmaker, UKTI Global Entrepreneur
Programme

40. 40
Core Team
Nikki Gunawardana - General Manager
Dia Muthana - Project Lead
Dan Tomlinson - Finance Manager
Britt Kritzler - Project Management
Brittany Belt - Marketing Manager
Angelique Peigne - Logistics Manager
Elaine Chow - Press Liaison Cambridge
Tommy Katzenellenbogen - Resource Manager
Hareesh Valdandi - It Co-Manager
Ray Nixon - It Co-Manager
Liz Macfadyen - Lead
Cedric Deur - Website Lead
Candas Bozkurt - Edtech Panel Lead
Heather Gallo - Ceo Workshop Lead
Vaithegi Vasanthakumar - School Visits Co-Lead
Alice Leung - School Visits Co-Lead
Sarah Turner - Cambridge2u Launch Lead
Minji Xu - Cambridge2u Launch Student Lead
Jerome Jouag - Jobs Fair Lead
John Wingfield-Hill - Masterclasses Co-Lead
Pavel Abdulkin - Masterclasses Co-Lead
Alex Bogdanovski - Pitch Competition Lead
Mansi Aggarwal - Medtech Panel Lead
Clare Jones - Medtech Dinner Lead
Claire Thiveyrat - Volunteer Packs

41. 41
Team Members
LONDON
Julie Blane, Marcomm Matters - School visits lead Marcomm Matters
Belinda Raynes, Forgather - Kensington Palace dinner and SVC2 Parliament lead
Daisy Geddes, Forgather - Team member
Tom Leach, Forgather - Team member
Claude London, BBC Worldwide - CEO Workshop Lead
Cordelia Meacher, Fieldhouse Associates - Advisor
Sarah Kerruish, MePlease - Advisor
Bryce Keane, Albion London - Advisor
Alex Balfour - Advisor
Sophie Mullens, MePlease - Team member
Janet Coyle, London & Partners - Advisor
CAMBRIDGE
Alessandra Caggiano - Finance
Anastasia Zolotareva - EdTech Dinner
Andrew Bertolina - Finance
Antoine Amann - Cambridge Cluster Map
Antoni Schilling - Cambridge Cluster Map
Cameron Brown - Cambridge Cluster Map Data lead
Igor Romanov - EdTech Dinner
Martin Rannje - Cambridge2U launch
Mason Edwards - Cambridge Cluster Map
Mathias Huber - CEO Workshop
Milan Cooper - EdTech Panel
Minsuk Park - IT

42. 42
Team Members
Naoki Kamimaeda - IT
Naruemon Pratanwanich - IT
Raphael Scheps - Cambridge Cluster Map
Samantha Ridler-Ueno - Cambridge Cluster Map
Shamanth Paramasibam - Finance
Sophie Mullen - Cambridge Cluster Map
Tim Lui - EdTech Dinner
Tor Tunsberg - EdTech Dinner
Vincente Iraguen - IT
Dave Johnson - Logistics
Adam Herman - Marketing
Alexander Chamorro - Marketing
Anne Catherine Goulby - Marketing
Bonnie Aumann - Marketing
David Faye - Marketing
Graham Carver - Marketing
Hamza Muddassir - Marketing
Luca Marchi - Marketing
Saumitra Ganguly - Marketing
Lulu Toledano - Marketing - Graphic design
Thomas Sommer - Marketing
Agustin Ciafaglia - Marketing - social media lead
William Smith - MedTech Panel
Paul Cheak - Project Managment
Yolanda Yue - School Visits
Gladys Chong - Speaker management
Tom Leach - SVC2Parliament
Annika Eving - Volunteer briefs

43. 43
Volunteers
Antoine Amann Lewis Blackwood
Antoni Schilling Louis-philippe Larocque
Arshiq Muhseen Manuel Berlanga
Arvind Upadhyay Marco Pfrang
Atcha Lamlertpanya Mason Edwards
Bo Li Mattia Zarulli
Cameron Lai Milan Cooper
Carlo Tarantini Mohamad El Harrak
Chris Yen Paul Kenworhy
Craig Lee Rephael Scheps
Daniel Jewell Sakunthala Panditharatne
Dave Hancock Samantha Ridler-Ueno
David Minarsch Sohpie Mullen
Douwe Kiela Tali Kalfus
Emily Tabac Timothy Lobban
Fergus Vickery Tom Britton
Guangru Li Wee Lee Sim
Hiroshige Moraoka Xiaoyu Yang
Holly Young Yoni Gutman
Jan Winnefeld Zhao Liu
Jessica Szekely
Johannes Fenner

44. 44
Sponsors
University of Cambridge
Cambridge University is one of the world’s oldest universities and leading academic cen-
tres, and a self-governed community of scholars. Cambridge comprises 31 Colleges and
over 150 departments, faculties, schools and other institutions. The mission of the Univer-
sity of Cambridge is to contribute to society through the pursuit of education, learning,
and research at the highest international levels of excellence.
Google
Google is a global technology leader focused on improving the ways people connect with
information. Google’s innovations in web search and advertising have made its website a
top Internet property and its brand one of the most recognized in the world. In April 2012,
Google opened Campus in East London, offering seven floors of flexible work space, free
high speed internet, events and mentoring programmes for London and UK startups. Six
months on, Campus now has over 5,000 members, over 100 resident startup companies
and has hosted well over 250 events. If you’d like to learn more, visit www.campuslondon.
com.
BT
BT is one of the world’s leading providers of communications services and solutions, serv-
ing customers in more than 170 countries. Its principal activities include the provision of
networked IT services globally; local, national and international telecommunications ser-
vices to its customers for use at home, at work and on the move; broadband and internet
products and services and converged fixed/mobile products and services. BT consists prin-
cipally of four lines of business: BT Global Services, BT Retail, BT Wholesale and Open-
reach.BT is the official communications services partner of the London 2012 Olympic and
Paralympic Games. BT is also a sustainability partner of the Games and a Premier Partner
of the London 2012 Cultural Olympiad.In the year ended 31 March 2012, BT Group’s rev-
enue was £18,897m with profit before taxation of £2,445m. British Telecommunications plc
(BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses
and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New
York.

45. 45
Sponsors
Facebook
Facebook is the world¹s largest social network, with over 1 billion monthly active users!
Facebook.com
Barclays
Barclays, moves, lends, invests and protects money for customers and clients worldwide.
With over 300 years of history and expertise in banking, we operate in over 50 countries
and employ over 140,000 people. We provide clients with loans, financing, risk man-
agement, strategic advice and transactional payments support. We support corporate
clients to achieve growth and job creation in the real economy, governments to deliver
their stability and growth plans, and institutions to meet the long-term investment needs
of their clients. Our customers and clients benefit from access to the breadth of exper-
tise across Barclays. We’re one of the largest financial services providers in the world,
engaged in retail banking, credit cards, corporate and investment banking, and wealth
and investment management.
Penningtons
Penningtons is a full-service top 100 law firm based in London, Cambridge, Hampshire and
Surrey providing dispute resolution, corporate and commercial, property and private client
advice. Our multi-disciplinary dedicated Technology Sector Group covers a wide range of
specialist skills including mainstream corporate transactional work as well as contractual
and regulatory compliance advice. This encompasses cross-border M&A and AIM/public
company advice, general corporate finance, systems procurement and outsourcing ser-
vices contracts, data protection, use of digital media, and consumer protection law.
Our strong international offering enables us to provide comprehensive support to clients
operating in the global technology marketplace. In particular our North America Group
members have made a number of technology trips to the West Coast this year, (October
being the most recent) to see a number of clients and contacts.
Cambridge Healthcare
Cambridge Healthcare is a venture funded and internationally award winning healthcare
startup, based in Cambridge, Beijing and London. Winner of the Institute of Engineering
and Technology Innovation Award for best IT Technology and HealthInvestor Award for IT
innovator of the year.

46. 46
Sponsors
Greylock partners
Greylock partners with game-changing entrepreneurs to build market-transforming com-
panies. Our partner companies have made 150 public offerings and more than 100 of our
companies have achieved profitable M&A events. Greylock was founded in 1965 and has
$2 billion under management. Our headquarters are in Silicon Valley and we have offices
in Cambridge, Beijing and Bangalore. Greylock Israel, a partner firm, has offices in Tel Aviv
and London.
LinkedIn
LinkedIn operates the world’s largest professional network on the Internet with more than
187 million members in over 200 countries and territories. LinkedIn’s founders are Reid
Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant. LinkedIn started
out in the living room of co-founder Reid Hoffman in 2002. Headquartered in Mountain
View, Calif., LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha and
San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi,
Dubai, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris,
Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto. The company’s man-
agement team is comprised of seasoned executives from companies like Yahoo!, Google,
Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner.
Entrepreneur First
Entrepreneur First exists to make founding a tech startup the career of choice for the most
talented students. We support new graduates to build teams, discover interesting prob-
lems and validate their ideas through a combination of mentorship, training and access to
expertise and investment. Founded in 2011, EF is currently supporting 14 graduate-found-
ed startups with products ranging from enterprise collaboration software to autonomous
mini-helicopters. We are fortunate to have had support from some of the UK’s leading
startups, entrepreneurs and investors, as well as financial backing from Microsoft, Silicon
Valley Bank, McKinsey & Co, Experian, BSkyB and the City of London Corporation.

47. 47
Sponsors
BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of
the British Broadcasting Corporation (BBC). The company exists to exploit the value of
the BBC’s assets for the benefit of the licence fee payer and invest in public service pro-
gramming in return for rights. The company has five core businesses: Channels, Content &
Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC
Worldwide generated headline profits of £155 million on headline sales of £1085 million
and returned £216 million to the BBC.
Microsoft® BizSpark®
Microsoft® BizSpark® is a global program that helps software startups succeed by giving
them access to software development tools, connecting them with key industry players,
and providing marketing visibility. The program also includes access to Windows Azure, a
flexible, comprehensive, and powerful cloud platform for the creation of web applications
and services. In addition, BizSpark offers technical support, business training and a network
of over 2,000 partners to connect members with incubators, investors, advisors, govern-
ment agencies and hosters. Since it was established in 2008, more than 45,000 companies
in over 100 countries have joined BizSpark.
Pictet
Founded in 1805 in Geneva, Pictet & Cie is today one of Switzerland’s largest private
banks, and the leading independent asset management specialist in Europe, with CHF
357 billion (EUR 297 billion) in assets under management and custody at June 2012. Pictet
& Cie is a partnership owned and managed by eight general partners with unlimited liabil-
ity for the bank’s commitments. The Pictet Group, based in Geneva, employs more than
3,200 staff. The group has offices in the following financial centres: Amsterdam, Barcelona,
Basel, Dubai, Florence, Frankfurt, Hong Kong, Lausanne, London, Luxembourg, Madrid,
Milan, Montreal, Nassau, Osaka, Paris, Rome, Singapore, Taipei, Turin, Tokyo and Zurich.

48. 48
MagicSolver
MagicSolver provides a practical solution to a real issue for mobile users - namely how to
discover and download the best apps for free on the app stores from one trusted source.
MagicSolver offers app developers unique visibility and downloads for their apps. Mag-
icSolver is a British-based mobile international success story. Spin out from Cambridge
University, the business has global reach, with over 10 million users in 120 countries and
80% of its turnover coming from overseas.

49. 49
Partnering Organisations

50. 50

51. 51

52. 52
www.svc2uk.com
SVC2UK @SVC2UK SVC2U