1. Speakers
&
Everything Else
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

2. TODAY’S MARKET
2
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

3. CATEGORIES
Meeting Services
Venues
Travel
Communications
AV Rental
Catering
Arenas
Banquet Halls
Animation
Apparel
Airlines
Airport Transfers
Chairs
Games
B&B
Bowling Alleys
Branding
Copy Writing
Charter Buses
Convention
Shuttles
Picnics
Speakers
Casinos
Convention Centers
Computer Rentals
Direct Mail
Cruise Ships
Freight Services
Displays
Financial Services
CVB’s
Dude Ranches
Gifts
Graphic Design
Ground Transport
Helicopters
Formal Wear
Furniture
Golf Courses
Health Clubs
Lead Retrieval
List Brokering
Limousines
Private Jets
Housing
Insurance
Hotels
Museums
Loyalty Programs
Live Messaging
Rental Cars
Tours
Badges
Lighting
Resorts
Restaurants
Market Research
Printing
Travel Agencies
Yacht Charters
Linens
Massage
Shopping Malls
Ski Resorts
Microphones
Online Registration
White Water
Rafting
Tourism Boards
First Aid
Meeting Software
Spas
Sports Facilities
Ad Specialties
PR
Visitors Bureaus
Hot Air Ballons
Carts
Customs Brokerage
Theaters
Universities
Publications
Signage
Safaris
Trains
Ticketing
Florists
Vineyards
Concert Halls
Web Conferencing
Telemarketing
RV
Festivals
Apparel
Graphic Services
Camps
Bars
Tradeshow
Displays
Webcasting
Trekking
Sailing
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

4. CATEGORIES
Meeting Services
Venues
Travel
Communications
AV Rental
Catering
Arenas
Banquet Halls
Animation
Apparel
Airlines
Airport Transfers
Chairs
Games
B&B
Bowling Alleys
Branding
Copy Writing
Charter Buses
Convention
Shuttles
Picnics
Speakers
Casinos
Convention
Centers
Computer Rentals
Direct Mail
Cruise Ships
Freight Services
Displays
Financial Services
CVB’s
Dude Ranches
Gifts
Graphic Design
Ground Transport
Helicopters
Formal Wear
Furniture
Golf Courses
Health Clubs
Lead Retrieval
List Brokering
Limousines
Private Jets
Housing
Insurance
Hotels
Museums
Loyalty Programs
Live Messaging
Rental Cars
Tours
Badges
Lighting
Resorts
Restaurants
Market Research
Printing
Travel Agencies
Yacht Charters
Linens
Massage
Shopping Malls
Ski Resorts
Microphones
Online Registration
White Water
Rafting
Tourism Boards
First Aid
Meeting Software
Spas
Sports Facilities
Ad Specialties
PR
Visitors Bureaus
Hot Air Ballons
Carts
Customs Brokerage
Theaters
Universities
Publications
Signage
Safaris
Trains
Ticketing
Florists
Vineyards
Concert Halls
Web Conferencing
Telemarketing
RV
Festivals
Apparel
Graphic Services
Camps
Bars
Tradeshow
Displays
Webcasting
Trekking
Sailing
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

5. CATEGORIES
Meeting Services
AV Rental
Catering
Venues
Arenas
Travel
Communications
Banquet Halls
Animation
Apparel
Airlines
Airport Transfers
Chairs
Games
B&B
Bowling Alleys
Branding
Copy Writing
Charter Buses
Convention
Shuttles
Picnics
Speakers
Casinos
Convention Centers
Computer Rentals
Direct Mail
Cruise Ships
Freight Services
Displays
Financial Services
CVB’s
Dude Ranches
Gifts
Graphic Design
Ground Transport
Helicopters
Formal Wear
Furniture
Golf Courses
Health Clubs
Lead Retrieval
List Brokering
Limousines
Private Jets
Housing
Insurance
Hotels
Museums
Loyalty Programs
Live Messaging
Rental Cars
Tours
Badges
Lighting
Resorts
Restaurants
Market Research
Printing
Travel Agencies
Yacht Charters
Linens
Massage
Shopping Malls
Ski Resorts
Microphones
Online
Registration
White Water
Rafting
Tourism Boards
First Aid
Meeting Software
Spas
Sports Facilities
Ad Specialties
PR
Visitors Bureaus
Hot Air Ballons
Carts
Customs
Brokerage
Theaters
Universities
Publications
Signage
Safaris
Trains
Ticketing
Florists
Vineyards
Concert Halls
Web Conferencing
Telemarketing
RV
Festivals
Apparel
Graphic Services
Camps
Bars
Tradeshow
Displays
Webcasting
Trekking
Sailing
Speakers
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

6. CATEGORIES
Meeting Services
Venues
Communications
Travel
Seller’s Market
Buyer’s Market
Speakers
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

7. MARKET SIZE
$14 BILLION
North America
In 2012
$4.7 BILLION
1.1 MILLION
RFP’S
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

8. RELATIVE MARKET SIZES
$14 BILLION
14
12
$9
B
10
8
$7B
$7
B
6
4
$1
B
2
0
Printing
Tobacco Growing
Liquor
Solar & Wind
Pharmaceutical
Meeting & Tradeshow
All figures N.A.
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

9. 2 CORE REVENUE
STREAMS
Projected July, 2014:
Figures are based on:
- 2,000 active planners and using actual industry figures for
average events, services and transaction amounts.
RFP (Request for Proposal)
Planners
2,000
Events per year
X
6
X
Services booked
per event
=
Total
transactions
@
96,000
8
Average
transaction
amount
=
$6,000
Total sales
volume
$57.6 million
7.5
%
ProjectSpeaker
revenue
$4.32 million
Business Intelligence (Planner Activity Reports)
Planners
2,000
Events per year
X
6
X
Data points per
event
25
Total data points
=
300,000
@
Average annual
subscription fee
X
$3,000
tel.: 613.220.0156
Projected
subscribers
500
@projectspeaker
=
ProjectSpeaker
revenue
$1.5 million
www.projectspeaker.com
pierreb@projectspeaker.co
m

10. THE TEAM
Pierre Bisaillon
Matt Hicks
CEO
CTO
- Founded Focus
(acquired by TSW)
- Co-founded MagazineContent
(acquired by Media Pro AG)
- Established Zmags Inc.
Grew sales to $6 million/yr
in 13 months.
• Led development teams
at Overstock.com and
iMirus.
Stefan Gutsch Moritz von der Linden
CFO/COO
• Co-founded
MagazineContent
• A widely recognized
Scala expert.
• GM and Board member of
Ziehm Imaging (+100
million in revenue)
• EC-Council Certified
Ethical Hacker.
• Board member at
Weissman & Co.
Director/Advisor
• Co-founded
ValuePrice (acquired
by Aurelius)
• Founded 360T
(acquired by Summit
Partners)
• Co-founder of CRX
Markets
- 20 years of event, sales and
comp sci experience
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

11. SO FAR
After 1 year of due
diligence, CODING BEGINS!
•
•
Event planners are invited to
try out event management
tools and search from
speakers.
Scala-based (high
scalability)
Other Scala sites:
• Twitter
• Foursquare
• LinkedIn
• Klout
Sep. 2012
Supplier business model pivot
MVP is launched!
Margins too low with cold
calling suppliers.
New model scales directory
exponentially and leverages
deflationary economics and
email campaigns to grow.
Builds database for RFP and
Analytics
Launch with 200 speakers.
Gained key insights from
planners
Nov. 2012
First module (speakers) goes
live.
Platform is designed around
3 core modules:
• Planners
• Speakers/Bureaus
• Suppliers
Speaker module is launched
to populate the platform
Mar. 2013
Jun. 2013
Sep. 2013
Oct. 2013
Supplier Directory launches.
Speakers bureaus invited.
Supplier Directory about to
rival Cvent in number of
suppliers
Invited limited number of
suppliers using email
campaigns and cold calling.
Signed a handful of suppliers
up to paid monthly listings.
• 15 bureaus have joined.
• Speakers number over
2,000
We have a database of over
200,000 suppliers to import
to the Directory.
We will market to planners
and capture supplier
agreements as planners
contact the suppliers.
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

12. GLOBAL NETWORK
Global Network of
Speakers Bureau
Partners
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

13. WHAT’S NEXT
Demand has been established
on a small scale in the past 5
months with planner activity in
speaker searches and supplier
look-ups.
Critical point is to be able to
scale as planners, speakers
and suppliers dramatically
increase in numbers.
Analytics module will provide
proof of planner activity to
speakers, bureaus and
suppliers.
This is critical to establishing
ProjectSpeaker as a solid
marketing platform for
speakers, bureaus and
suppliers.
Mobile and how we integrate
the key functions of the
platform to mobile devices is of
paramount importance to
planner acceptance.
Essentially, planner’s are
either at the office or at the
event and require access to
their info managed through
ProjectSpeaker.
Today
Future
Milestone:
Key Proof Point:
Traction:
• Increase supplier directory
to over 200,000 suppliers
• Heavy ramp up of
marketing to planners to
increase numbers.
• Developing a user-friendly
RFP process from both the
planner’s and supplier’s
perspective is key to
widespread use.
• Initiate email campaign to
15,000 planners
• Bring speaker total to 3,000
• Planner acceptance is key
to project.
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

14. HURDLES
Competitors or
Partners
Current directories geared to serve event planners tend to com in
two forms;
•
Sites such a Mpoint, Hotelplanners.com, BizBash and Cvent
which focus mainly on hotels and venues
• Event industry magazines who maintain a directory of their
advertisers on their own sites.
Our focus will be on the hundred of other service categories
catering to event planners. By successfully integrating the “other”
services, we will position ourselves as a potential acquisition target
for one of the mainstream directories. Of course, to better serve
our planners, we will seek to partner as an affiliate with one of the
mainstream sites to cover the hotels/venues category.
Marketing
Technical
At it’s core, ProjectSpeaker is a BtoB acquisition play. Unlike
general consumer sites which require millions of users to
scale, our target market is a relatively small 80,000 (N.A. figures)
but each one has very high potential value.
As confident as I am in my skills and those of our CFO/COO, we
truly shine from a technical perspective with our CTO, Matt Hicks.
As such, our challenge is not one of blasting to huge numbers but
rather focusing on properly delivering our value proposition.
Critical to our decision to choose Scala was howrock-solid the
platform would be regardless of how big we scaled. Scala, think
next generation Java, became the obvious choice in regards to
stability, security and clean code.
I personally have spent a significant part of my career helping
companies discover and communicate their unique selling
proposition. The challenge at ProjectSpeaker is tailor-made for me
and my team.
This decision was made that much easier by the fact that Matt
Hicks is one of the most recognized experts in Scala. In fact, he’s
been recently courted by both Google and TypeSafe, who’s cofounder, Martin Odersky, designed Scala.
Our USP:
On the downside, Scala devs are harder to find but with full Java
interoperability, we can access a huge market of Java developers.
“Find your speaker, and everything else.”
All the core modules have been developed, launched and tested.
The two remaining pieces to the puzzle are the RFP Engine and
the Analytics module. We anticipate a development time of 1.5
months for the RFP Engine and <1 month for the Analytics.
Running in parallel would be our efforts to create efficiencies at
every step of the workflow to improve the planner’s user
experience.
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

15. EXECUTION
Project list
Input 200,000 (est.) suppliers into the
Supplier Directory. This will put our
directory on par with Cvent’s in terms of
entries. Our entries are complimentary to
theirs rather than duplicates.
Two promotions are launched:
Planners: We launch an email
campaign to the 15,000 planners
highlighting the 2,000 speakers, 15
bureaus and 200,000 event suppliers.
Goal: Increase planner sign ups.
Suppliers: We launch an email
campaign to the 200,000 in batches
with the following call to actions:
1-Confirm listing & agree to RFP terms
2- Upgrade listing to enhanced
3- Upgrade listing to featured
The campaign is 3-tiered:
- 10 variations of #1 above, spaced 4
days apart. If no response, then trickly
campaign continues indefinitely.
- Once confirmed, 10 variations of #2
- Once confirmed, 10 variations of #3
Goal: Move supplier along the sales
process
Planner click to contact or RFP
supplier:
ProjectSpeaker intercepts inquiry and
forwards a “A planner is has inquired
about your services” message with a
link to confirm listing, agree to RFP
terms and have the inquiry forwarded.
Expansion:
Heavy promotion of supplier success
stories to move suppliers along the
sales process.
- Uncomfirmed to Confirmed
- Confirmed to Enhanced
- Enhanced to Featured
2. Begin globalization of platform with
German language and German rollout.
Fine tune the process of increasing
planner signups, increasing planner
activity and moving the suppliers along
the sales process.
Goal: Achieve maximum process
efficiency to prepare for international
expansion.
Expand to Europe and Asia in 3 stages
via our office in Nuremberg, Germany
1. Roll out across the U.K.
6 of our current 15 bureaus are from
the U.K so we’re well positioned
already
3. Roll out to Asia headed by our
Director, Moritz von der Linden who
has extensive Asia experience.
A significant issue to consider is the
“ProjectSpeaker” name. The name was
chosen as it focuses on a USP of being
the only services directory to include
speakers.
We also own “planninghound.com”. I
would be interested to seek out advice
from branding experts.
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

16. THE ASK
Technical Development:
- RFP Engine
- Recommendation Engine
- Analytics module
- Mobile editions
Marketing & Sales:
- Planner acquisition
- Supplier sales
- Analytics subscriptions
- Awareness campaigns
$75,000
$140,000
$250,000
Funding
Round
Admin Costs/Patent
Application:
- General administration
- Merit Point System Patent
Investor Assistance:
- Marketing aid
- Financial consulting in
regards to proper corporate
structures to leverage
international expansion.
$35,000
Future Investment:
We anticipate a future (end of
2014) round to finance our global
expansion efforts.
$500,000 - $1 million
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m

17. CONTACT
Contact ProjectSpeaker
Pierre Bisaillon
www.ProjectSpeaker.com
tel.: (613) 220-0156
pierreb@projectspeaker.com
@ProjectSpeaker
tel.: 613.220.0156
@projectspeaker
www.projectspeaker.com
pierreb@projectspeaker.co
m