SAP Analytics APJ Social Media Guide

Analytics Goes Social
The Ultimate Guide to Getting Connected to SAP in APJ
@SAPAnalyticsAPJ, #SAPAPJ
16 October 2012

Welcome

Welcome to #FINBI2012, October 16-18, 2012. Table of Contents
Whether you’re with us in Singapore or following
online, you can use this guide to get connected on Social Media Trends in APJ . . . . . . . . . . . . . . . 3-4
social media to all things SAP, Analytics and
Business Intelligence in Asia-Pacific Japan. What’s In It For You? . . . . . . . . . . . . . . . . . . . . . . . 5

In this interactive guide, you’ll learn a bit about 5 Tips for Social Media Success . . . . . . . . . . . . . . 6
social media trends in APJ and elsewhere, best Twitter Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-8
practices and how to take the next steps in building
your social media presence. SAP Hashtag Guide . . . . . . . . . . . . . . . . . . . . . . . . 9

You’ll get Twitter tips so you can join along in Finding People & Content . . . . . . . . . . . . . . . 10-14
tweeting live from the conference.
4 Cool Twitter Tools . . . . . . . . . . . . . . . . . . . . 14-17

You’ll see how you can get connected and stay Facebook in APJ . . . . . . . . . . . . . . . . . . . . . . . 19-24
connected long after the conference.
LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25-30
And, you’ll be able to click on most of the snips and
links in this guide to discover valuable content and YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31-32
connect directly to the people, pages, and content SCN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
that interests you. 33

Questions? Ideas? Come see us in the social
media lounge!
© 2012 SAP AG. All rights reserved. 2

Your APJ Colleagues and Customers Are Social

India
6th on Twitter, with 33M ppl., 2nd on LinkedIn
3rd on Facebook
Malaysia
Bandung 10 th most active city on Twitter

Indonesia
#4 on Facebook
LinkedIn +111%
11% of world’s tweets
Jakarta #1 Twitter city
Australia
#9 on LinkedIn
Japan
3 rd on Twitter

Tokyo 2 nd most active Twitter City

Philippines
#10 on Twitter, #8 on Facebook
South Korea
#15 on Twitter
China
300M Active Weibo users
35.5M Active Twitter users


Social Is Dead. Long Live Social!

Social media is here to stay, but companies What that means is, everyone has a voice. We want to
that are leading the charge in social media, hear yours! Join us in tweeting from #FINBI2012!
companies like SAP, are starting to talk about
something else: Social business. What can you tweet about? Share your experience at the
conference.
Chris Heffer, SAP Social Business Evangelist • New insights
put it this way in his presentation at Social
• Quotable speakers
Media Week :
• Memorable moments
“Social business is restoring the equilibrium of • Demos you saw and liked
power to make the values, interests and
• Links to websites people are talking about
beliefs of the customer or employee equal to
those of the company.” • Photos

Think about who’s following you? What would they be
interested in?

What if you don’t have very many followers? Tweet
about what you are interested in, and followers will find
you!

No Twitter account, bio or avatar? Come see us in the
social media lounge and we’ll set you up. That’s what
we’re here for.

What’s In It For You?

Connect with people and grow your network
With so many channels and platforms, social
See what’s going on—with your colleagues, media is overwhelming, even for the pros. You
customers and competitors don’t have to have all your ducks a row.

Build relationships with people with similar
interests

Communicate your thoughts and ideas to
more people

Build your personal brand so people can get
to know you, before they even meet you

Learn—for fun, to advance your career, or
both

Establish yourself as an expert inside and
outside your company

Just get some ducks in the water!


Five Keys to Success on Social Media

Still feeling apprehensive? Here are five tips that
will lead to success in any social media channel.

• Be visible. Have a profile picture and a description,
and post and interact regularly.

• Be valuable. If you’re going to tweet what you had
for breakfast, add a link to a recipe, tell us where
you ate and what to order.

• Be generous. Share your knowledge freely.

• Be genuine. Talk about what you’re passionate
about, and let your personality bubble up.

• Be patient. It takes sustained effort over time to build
your presence on social media, but it will happen.

Social media is really just a more scalable
means of networking and connecting with
people. If you’re here, you’re probably already
good at it, so relax and have fun.


How to Write a Sweet Tweet

Twitter gives you a prompt for writing your tweet:
“What are you doing?” You can extend that to,
what are you thinking? You don’t have to start
out by saying “I am”. Just tell us!

• Use topical hashtags to help people find your Follow @KevinGilroy
tweet

• Give credit—use names and/or Twitter handles.
(If you don’t know someone’s Twitter handle,
check our guide to the speakers at the
conference, or Google their name + Twitter)

• Use a link shortener such as tinyurl. Add the Follow Lucy Swedberg
button to your browser to make life easier.

• Don’t just drop links—give us your perspective
on why what you’re linking to is important

• Leave enough room for others to retweet Follow Kurt Bilafer
• For more Twitter grammar tips in 140 characters
visit Grammar Girl

Here are some examples of well-written tweets
from around the SAP community. Click on the
tweet to follow the links or hashtags.
Follow @aiazkazi


The Art of the Re-Tweet

Retweets, or RTs in Twitter parlance, is a re- Bufferapp is a really helpful free tool for retweeting, as
posting of someone else’s tweet to your it pops up an edit window where you can work with the
following. It can be done with one click of a the original tweet and add your comment.
button with the arrows forming the square.
In fact, it makes it so easy to edit that you might be
Retweets create leverage on Twitter. Even if you tempted to modify the original tweet, maybe to make it
only have a small following, some of your shorter for retweeting or to add a hashtag to alert a
followers, or your followers followers, might
have large followings. In that case, there’s no
new audience. That’s okay too;; in fact you might have
telling how far your tweet might go! seen tweets marked MT—modified tweet. Just make
sure you retain the original idea and give credit to it’s
author.
Retweeting other people’s tweets is a great way
to make friends and gain followers on Twitter.
Here are some good examples of retweets:

If you just want to share and have nothing to
add, just click to retweet.

Follow Jarret Pazahanick
If you want to add a comment, there are many
ways to do so and many thoughts on what the
proper Twitter etiquette is for doing so. The
main point to remember are to keep the original
tweet intact, and to be sure to give credit to the
original tweeter using the RT @username format.
Follow Chip Rodgers


What’s a Hashtag Anyhow?

People use the hashtag symbol # immediately
preceding (no spaces) a relevant keyword or • Make sure no one is already using the hashtag you
phrase to categorize Tweets and bring want, or if it is already in use, if it has a meaning
conversation around a topic into a single other than what you intended. You can do this at
thread. Hashtags can occur anywhere in the hashtags.org
Tweet – at the beginning, middle, or end.
• Use hashtags only when relevant to your message.
Adding #LadyGaga to your tweet might get you a
Clicking on a hashtagged word in any
message shows you all other Tweets marked lot of views, but if you’re tweeting about analtyics
with that keyword. readers will unfollow you. If Lady Gaga became a
#BOBJ customer on the other hand . . .

An effective hashtag creates a community • No spamming. Don’t repeat your hashtag over and
online. SAP has many such communities and over to get attention. You have to add valuable
conversations.
content around the context of your hashtag for it to
gain value
No one controls hash tags;; that’s why you
sometimes see variations on the same • Limit hashtag use to 1-2 per tweet
hashtag such as #BOBJ and
#BusinessObjects, which both refer to the
same discussion.

Anyone can use or create a hashtag, but
some rules of etiquette apply.


Guide to SAP Related Hashtags

Regional Products
#SAPAPJ #BusinessObjects
Event #SAPAnalytics
#SAPteched #BOBJ 5 hashtags, but he gets away with it! Follow Nick
#SAPPHIRENOW #BI4 Tzitzon
#FINBI2012 #EPM
EcoSystem #GRC
#SAPChat #BPCHANA
#SAPMM #MobileBI
#SAPMentor #SAPDesignStudio Follow Jamie Oswald
#SCN #SAPVISI
Interest Areas #CrystalReports
#analytics #SAPZEN
#BI #SAPHANA
#BusinessIntelligence #HANA
#InMemory #Sybase Follow Muthu Ranganathan
#Big Data Promotional
#Cloud #bizinthemoment
#Database #runbetter
#Mobile
#Mobility
#lovedata

Follow Mark Yolton

Where Do I Find Content?

Tweet what you read. When you find interesting Here are some #SAPAPJ and #analytics tweeps to
content on the web, share it. Install bufferapp,
which allows you to tweet throughout the day.
follow. Click to visit their Twitter profiles:

Tweet what you know. What’s your area of
expertise? What questions do people ask
you?What should people know about your
subject?

Tweet what you see. Did you know you can tweet
pictures? You can! Use your 140 characters to
say what it is and why it matters.

Tweet what you hear. If you are at a conference
like this one, share what you’re hearing that’s
new and interesting to you.

Tweet what you love. People are drawn to
passion.

Follow some people who interest you. They will
lead you to great content you can repurpose for
your own tweets.


#SAPAPJ and #analytics tweeps to follow


More people to follow: #FINBI2012 Conference presenters on Twitter

First Name Twitter Handle Company
Sandeep Bagchi NTTDataAmericas NTT Data
Bjarne Berg comeritinc COMERIT
Jesper Christensen comeritinc COMERIT
Winnie Chu winnie_chu AspireHR
Sean Collins swcollins SuccessFactors
Ian Gee presenceofit Presence of IT
Djorgo Gubbels Mister_Gub Shell International BV
Michael Lortz mlortz SAP
Jeremy Masters jeremymasters Worklogix
Steve Mutch stevewmutch Shell International BV
Samir Neji samirneji CPM Consulting
Jamie Oswald oswaldxxl Arch Coal
Simon Robb simonianrobb Shell International BV
Tracy Simoneau aspirehrc AspireHR
Verena Siow verenasiow SAP
Raj Sundarason rsundarason SAP
Ross Wilson rosshwilson McKesson
Vincent Wong presenceofit Presence of IT


SAP and Analytics Tweeps to Follow

Abesh Bhattacharjee abesh SAP Mentor
Adam Binnie Adam_Binnie SAP
Albert Pang appsruntheworld President, Apps Run the World
Alexandra Carvalho alextwitau SAP Mentor
Andreas Bitterer bitterer Gartner
Andrew Fox Andrew_Fox Thinking BI
ASUG ASUG365 Independent SAP Community
ASUG BI ASUG_BI community
Barry Wilderman barrywilderman CEO, Wilderman Associates
Boris Evelson bevelson Forrester
Brenda Michelson bmichelson Independent Analyst
Cindi Howsen BIScorecard BI Scorecard
Cindy Jutras ERP_cindyjutras CEO, Mint Jutras
Claudia Imhoff Claudia_Imhoff Analyst
Corey Adams Oz_Bob SAP Mentor
Courtney Bjorlin cbjorlin ASUG Press
Dallas Marks dallasmarks SAP Mentor
Dan Vesset DanVesset IDC
Dave Rathbun dagira_tweets Pepsico
David Poisson dpoisson SAP
Dennis Howlett dahowlett Independent
Don Tapscott dtapscott Analyst
Dslayer DSLayered Mentors
Eric Fearday efearday SAP
Frank Scavo fscavo President, Strativa
French Caldwell iTGuru Gartner
Gary Hooker Gary_Hooker SAP Mentor
Greg Meyers gpmyers SAP Mentor
Howard Dresner howarddresner Dresner Advisory Services
Ingo Hilgefort ihilgefort SAP Mentor
James Governor monkchips Founder, Red Monk
James Taylor jamet123 Decision Management Solutions
Jamie Oswald oswaldxxl SAP Mentor
Jayme Smithers JaymeSmithers SAP


SAP and Analytics Tweeps to Follow
John Moy jhmoy SAP Mentor
John Schweitzer SchweitzerJohn SAP
Marcus Borba marcusborba Analyst
Mark Madsen markmadsen Analyst
Merv Adrian merv Gartner
Michael Rasmussen GRCPundit Independent Consultant
Neil Raden NeilRaden Analyst

Nenshad Bardoliwalla nenshad VP Products
Oliver Bussmann sapcio SAP
Paul Hawking paulhawking SAP Mentor
Peter Thomas PeterJThomas Analyst
Ray Wang rwang0 Constellation Research
Rita Sallam rsallam Gartner
Robert Kugel rdkugelvr SVP, Ventana
Sandy Kemsley skemsley Independent Analyst
SAP HANA SAPInMemory SAP
Shawn Rogers shawnrog EMA
Shengtao tan ShengtaoTan SAP Mentor
Steve Lucas nstevenlucas SAP
Tammy Powlas tpowlas SAP Mentor
Thomas Wailgum twailgum ASUG Press
Tony de Thomasis c821311 SAP Mentor
Vinnie Mirchandani dealarchitect Owner, Deal Architect
Vishal Sikka vsikka SAP
Vitaliy Rudnytskiy Sygyzmundovych SAP Mentor
Waldemar Adams adamsw SAP
Wayne Eckerson weckerson Analyst
Sanjiv Bansal sanjivba SAP
Clint Vosloo vosloo777 SAP Mentor
Joshua Fletcher Josh_Fletcher SAP
Blair Wheadon BlairWheadon SAP
© Norman Marks All rights reserved.
2012 SAP AG. normanmarks SAP 15

Managing Twitter

So what are you going to do with all these 1. List feature in Twitter. When you follow someone,
followers and followees? And how will you or they follow you, you have the opportunity to add
keep up with it all? Twitter is a beast that them to a list. This is essential to keeping your
must be continually fed, but it is time well conversations organized.
spent because of the leverage you can get
with Twitter.

Do you have a message to convey? A blog
you write? Presentations you make?
Networking to do?

If so, Twitter is actually a time saver, allowing
you and your message to be in constant
contact with far more people than you could
on your own. It’s marketing and business
development made scalable.

Connect with the right people and join the
right conversations, and your message can
go very far indeed.

Here are 4 tools that make Twitter
manageable:


Managing Twitter

2. Hootsuite. Hootsuite is a Twitter client that helps break down your Twitter feeds, followers and
topics you are following into one that’s far easier to use than Twitter. When you’ve segregated your
followers into lists, you can set up feeds for each list. You can set up feeds for hashtags, keywords or
people you’d like to track more closely. Hootsuite is available in free, paid and premium versions.


Managing Twitter

3. Bufferapp. To get any kind of traction on did nothing else, that would be awesome enough,
Twitter, you need to tweet anywhere but buffer app has a ton more functionality. Stop
between 7-11 times a day. That was a by the social media lounge for a demo.
daunting proposition until bufferapp came
along. This is hands down the best tool for 4. Mobile app for tweeting. If you’re going to
increasing your tweet volume without tweet on the go, while you’re out and about doing,
adding to your work load. Bufferapp adds seeing and learning as at this conference, you
an icon to your browser, your Twitter feed need an app for your phone or mobile device.
and some Twitter apps, including
HootSuite: You can use the regular old Twitter app for free,
but for more of the functionality associated with a
Twitter button Twitter client Tweetbot is well worth $3.99 USD. It
helps you tweet mobile with hashtag and
Browser button @username prompts. Not only can you tweet, you
can manage lists, follow hashtags and more.
As you are reading on the web, when
you see something you like, simply
click the buffer button and a tweet
window will appear with a pre-written
tweet based on the article headline, or
material you’ve highlighted in the
article. Edit your tweet, and bufferapp
will automatically schedule it for you.
There is no better tool for building a
consistent Twitter presence. If it

Join the Community

Now that you’re all set, tweet along with us at #FINBI2012.
Still have questions, need advice or technical assistance?
Come to the social media lounge and get help from your
peers or the APJ marketing team. That’s what we’re here
for!

How else can you connect on social media, and stay
connected after the conference? Read on.


SAP India

http://www.facebook.com/SAPIndia
Way to go
SAP
India!


SAP Indonesia

http://www.facebook.com/SAPIndonesia


SAP Careers APJ

http://www.facebook.com/SAPCareersAPJ


SAP Japan

http://www.facebook.com/sapjapan


SAP Korea

http://www.facebook.com/SAPKorea

SAP Australia & New Zealand

http://www.facebook.com/Sapanz


SAP and SAP-related Linked Groups

There are over 50 pages of listings for SAP and SAP-related groups on LinkedIn! We’ve combed through them all to bring you
the biggest and most active ones around Business Intelligence, Analytics and #SAPAPJ. Click on the snip for groups you’re
interested in to visit and/or join the group.

There are LinkedIn groups where you can find a job . . .



Connect with SAP people in the APJ region . . .



Or in a specific country in APJ:



Learn and share your expertise about HANA . . .



Get the latest intelligence about Business Intelligence and BOBJ . . .


Or anything under the sun that is related to SAP:

YouTube Channels

SAP Analytics TV on YouTube

SAP Analytics TV Featured Playlists


SAP Community Network

Let’s not forget SCN, SAP Community Network, the biggest and most active SAP Community of
them all, with over 2.5 million visitors per month. You’ll find blogs, wikis, forums and much, much
more. It’s a great place to find content, connect with people and showcase your own expertise.
Join today!


Thank You!

@SAPAnalyticsAPJ
#SAPAPJ

SAP Analytics APJ Social Media Guide

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