"How University Scientists View Science Communication to the Public" slide presentation

1. How University Scientists
View Science Communication
to the Public
Susi Sturzenegger‐Varvayanis1, Gina
Eosco2, Sara Ball2, Kelvin Lee3, Megan
Halpern2, Bruce Lewenstein2
1Cornell University Center for Life Science Enterprise, 2Department of
Communication, Ithaca, NY 14853 USA
3University of Delaware, Department of Chemical Engineering, Newark,
Delaware, USA

2. Objectives
importance of science communication
what factors facilitate or impede
communication
evidence to substantiate where
resources should be targeted

3. Method
Pilot survey
Dissemination online by the Survey
Research Institute at Cornell (n=914)
Final sample size = 350
(38% response rate)