Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Social Media Capacity Building for Nonprofits
1. SOCIAL MEDIA CAPACITY BUILDING Step by Step Solutions for Your Nonprofit Organization Susan Tenby @Suzboop Online Community & Social Media Director TechSoup Global
2. Social Media Conversation in Community Susan Tenby Online Community/Social Media Director, TechSoup Global susan@techsoup.org @suzboop Susantenby.com
3. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential
4. TechSoup Global has established an extensive partner network in 32 countries Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States
5. Online Community and Social Media Team Double-click to enter title Communicating across social media channels for the TechSoup Global online networks Double-click to enter text
10. FloridaHousing Campaignor organizational plan? Mission & Purpose? What do you want to accomplish? Measurable Goals Call to Action Request Organizational voice and brandAuthority Position? Step One: CHART THE COURSE: Determine which Channels are right for you – and right for your audiences to receive you
11. WHY Social Media?_______________2- Way ConversationKeeps you currentKeeps you as AuthorityFeedback LoopSpread word abt youCOMMUNITY Mission
24. Social Media Planning: Methods,Options, Outlets Storytelling Channels & Elements Video (short) Documentary Other film/TV Streaming Media Events Games Checkins- Geocaching Online Ads Print Media Visual Advertising Websites Twitter Facebook LinkedIn Google+ Groups and ListsOther Web Communities A sample of media channels and places to consider story and campaign integration
27. Who do you want to participate?How do they participate?At a minimum... When setting up your networks, make sure you include the following: 1) Photo and/or logo 2) Links back to your website 3) Content about you or your organization
32. Digital Storytelling: Content Production &Distribution Who voices your social sites? Outreach: Identify new Potential partners Across many media Outlets & Channels What is your story? Who is telling it? With what voice? Find your peeps through hashtags and Twellow
42. Hashtags #NPtech Research and find tags from many communities related to your field Participate in conversations that help you engage new audiences and strengthen your authority positions Use tags to organize Information and grow diverse conversations
56. Allows us to follow multiple streams across many social media sites, creating specialized campaign and search tabs for various projects, events and organizations
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58. CoTweet & Hootsuire allow us to see who responded, when & so we can figure out how to follow up to each requestCons: Not as easy to use as a listening interface
84. Know your goals and communicate the steps Timelines: VISION STRATEGY PROGRAM TIMINGDELEGATIONINVOCATION COMMUNITY CARECEREMONIOUS CLOSINGANALYSIS & WRAPUP STEP TWO: STRATEGY Know your course, deadlines, and work out a plan step by step
85. EXAMPLE OF CAMPAIGN TIMELINE Reminder to promote all this week from TS and personal accounts. Here’s a trackable bit.ly to use: http://bit.ly/tstext2give Marketing timelineSeptember 19 Promo blog post synopsis due to Patrick by MichaelSeptember 21 Promo blog post due in blog tool by Susan ChavezSeptember 22 By the Cup (9/27) text due by MichaelSeptember 26 Content spotlight on homepage goes liveWeek of September 26 Tweets, Facebook, LinkedIn promotion by all team begins, listserv promo text due to URAN by MichaelSeptember 29 By the Cup (10/4) text due by MichaelOctober 3 Targeted outreach and DMs to friendly tweeters and content experts #Text2Give tweetchat
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89. Nonprofits rely on multitasking teams working 10 hours a week or more on posting, listening, analysis and conversation on the social web Most organizations have almost no budget for social media yet some leverage thousands in support thru volunteers
90. Timing and Investment Needed Blogs: 1-4 hours per post Twitter: 5-30 minutes a day Facebook: 5-30 minutes a day LinkedIn: 15-30 minutes, weekly Listservs: 30 minutes weekly Other Groups: 30 minutes weekly Photo Uploads: 15 minutes weekly Videos: 2-4 hours a week Curation: 1 hour a week Total Average Social Media Time: 90 minutes per day 11 hours per week
91. MINIMUM Time it will take: 10 minutes a day 3 minutes: Check for Twitter chatter about yr organization and sub-sector.2 minutes: Scan Google News and Blogs Alerts for important articles and mentions.3 minutes: Filter and flag relevant sector-related LinkedIn group and Quora questions.2 minutes: Log in to Facebook to scan your wall and comments.If you have 5 extra minutes, chime into a listserv to keep yr presence there!
Cher uses ALL CAPS, tweets longer than 140 so her stream is one long, disjointed tweet
Janetfouts.com/listen and http://janetfouts.com/controlling-the-conversation/
Take advantage of FB’s graphical interface, don’t usehashtags, they aren’t serving their purpose on FB, tag via FB’s tagging convention.
Having events gives you a reason to share with your community, helps you reach outside communities, gives you the opportunity to be found on topical communities in the archiving, like Slideshare. Enlisting volunteer bloggers and tweeters opens your community up to more people, giving them ownership of the community. Helps create user-generated content.