A presentation at CCMA Editorial and Advertising Training Day, presented by Melissa Lalum, Lilianna Oustinovskaya and Jacky Guerrero.

1. Print+Online Balancing both worlds Melissa Lalum + Lilianna Oustinovskaya + Jacky Guerrero

2. Feeding the beasts

3. Print isn’t dead 76 percent of college students have read their college newspaper in the past month 92 percent for those campus papers that publish on a daily basis 76 percent of faculty members have read their publication in the last month 51 percent have read it in the last week Source: Alloy Media + Marketing, College Newspaper Audience study, MORI Research

5. Study your Web traffic

6. Study your Web traffic Identify peak traffic times Days Hourly Adjust time of updates Create a daily plan, not including breaking news Identify top stories, origination of traffic Share traffic with staff

7. Time management Get on a schedule Set aside specific times each day to update online content Posting earlier is as good, if not better than, later Eases nightly/weekly print deadlines, too

8. Reconsider workflow Stagger deadlines Enter stories directly into CMS Give staff online accounts to enter content there first Adjust copy editing schedule Avoid the online news dump once a day/week

9. Before & After Source: News Journal, American Press Institute

10. Rethink newsroom jobs Source: Arizona Republic, American Press Institute

11. Change newsroom layout Open newsroom = Better communication Walls down • Online in the center One assignment desk Source: American Press Institute

12. Rethink assignments, deadlines Assign newsroom shifts for staff members Require that every assignment have unique print, online component Post online stories immediately — make traditional deadlines disappear Move to assignment desk with rolling deadlines

13. Make content distinct Online should not mirror print Play up the appropriate medium Rotate online content… you have everything to choose from on homepage Experiment to see what your audience is interested in

14. Easy ways to freshen your Web site Rotate content Repurpose, repackage popular, evergreen content Play up blog posts/RSS feed Consider a Twitter feed on homepage Consider plan during breaks; move up blogs

15. Listen to your audience Converse with audience all day Use social media tools Read comments carefully Follow traffic Search for sources using Facebook, Twitter, etc. Take advantage of real-time search

16. Redefine jobs Make section editors responsible for posting content in real-time Online editor manages daily update schedule (weekends, too) Automate evergreen content updates Be competitive: Celebrate being first

17. Print tips Set up templates for common pages Save creative resources for open pages: Page 1, Sports cover, etc. Always have evergreen content ready to go Adopt a nightly checklist

18. Communicate BRUCE SERETA

19. “Journalistic quality has always involved a combination of speed, thoroughness, authority, discovery, seriousness, humor and many other things that sometimes conflict with each other. The trick is to find the right balance.” — Jonathan Landman, New York Times deputy managing editor in charge of Web operations Source: Britannica.com