SlideShare ist ein Scribd-Unternehmen logo
1 von 13
The traditional in-your-face
selling long ago gave way to a
more holistic and subtle form
of marketing, known as content
marketing
The content marketing strategists need
to put on their thinking caps to keep
pace with the current trends or even
think ahead to set newer trends
We take you through the top five content
marketing trends that we think will stand out
amongst the rest for the year 2016!
1. User-generated content
Consumers like to hear from other real people
about the reviews of a product or an experience
The social media is revolutionizing
the concept of publishing articles
in quicker and innovative ways
with Facebook and Google each
coming up with their versions
2. Short is out, long is in
Long-form of content is definitely topping the SEO
charts and the user prefers to have a detailed
explanation rather than an abridged version
A study in 2012revealed that
longer texts on an average
generated more backlinks and
rank better
3. Don’t ditch the research
Research plays a great role in shaping your
content and giving it the superior edge
You need to make a mark by
making the content unique,
informative and useful for your
audience
4. Computer to replace human
We might see robotic algorithms
capable of generating automatic
content being used in more ways
than one in 2016
This could well be a future
model for content writing
5. Appealing and interactive content
A picture or a high-quality visual
representation of your product will
be far more impacting than a long
descriptive text
Innovative, high-quality videos
give companies a chance to
engage better with the
audience
Other Slideshare Decks You Might Like
That’s not all, feel free to share this information
For any queries on Marketing Technology Solutions
Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified
approach to customer acquisition. This unified digital marketing approach
requires system integration between various CMS and CRM platforms, and a
slew of eCommerce, Marketing Automation, Social Media Listening, email
and social marketing, and customer service systems. Our specialized
knowledge in Salesforce, open source and .Net based systems enables us to
build effective custom integrated solutions for our clients.

Weitere ähnliche Inhalte

Andere mochten auch

Stefano Besana - YDL - 9 maggio 2012 - Social Media Listening
Stefano Besana - YDL - 9 maggio 2012 - Social Media ListeningStefano Besana - YDL - 9 maggio 2012 - Social Media Listening
Stefano Besana - YDL - 9 maggio 2012 - Social Media Listening
Stefano Besana
 
The Blueprint of a Modern Marketing Campaign
The Blueprint of a Modern Marketing CampaignThe Blueprint of a Modern Marketing Campaign
The Blueprint of a Modern Marketing Campaign
clydejefferson
 
Content marketing ppt
Content marketing pptContent marketing ppt
Content marketing ppt
RM83
 

Andere mochten auch (18)

Stefano Besana - YDL - 9 maggio 2012 - Social Media Listening
Stefano Besana - YDL - 9 maggio 2012 - Social Media ListeningStefano Besana - YDL - 9 maggio 2012 - Social Media Listening
Stefano Besana - YDL - 9 maggio 2012 - Social Media Listening
 
Ready to Invest in Social Media Software? Comparing Social Media Tools
Ready to Invest in Social Media Software? Comparing Social Media ToolsReady to Invest in Social Media Software? Comparing Social Media Tools
Ready to Invest in Social Media Software? Comparing Social Media Tools
 
Enterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceEnterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer Experience
 
Social Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer Conversations
 
Political Branding Campaign
Political Branding CampaignPolitical Branding Campaign
Political Branding Campaign
 
Social Listening - New Energy Mind
Social Listening - New Energy MindSocial Listening - New Energy Mind
Social Listening - New Energy Mind
 
Social listening-insights-emetrics-presentation
Social listening-insights-emetrics-presentationSocial listening-insights-emetrics-presentation
Social listening-insights-emetrics-presentation
 
Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Content Marketing Strategy for 2016
Content Marketing Strategy for 2016
 
Social Media Monitoring & Measurement
Social Media Monitoring & MeasurementSocial Media Monitoring & Measurement
Social Media Monitoring & Measurement
 
The Blueprint of a Modern Marketing Campaign
The Blueprint of a Modern Marketing CampaignThe Blueprint of a Modern Marketing Campaign
The Blueprint of a Modern Marketing Campaign
 
Executing a Successful Social Media Listening Strategy
Executing a Successful Social Media Listening StrategyExecuting a Successful Social Media Listening Strategy
Executing a Successful Social Media Listening Strategy
 
The Lost Art of Social Listening
The Lost Art of Social ListeningThe Lost Art of Social Listening
The Lost Art of Social Listening
 
Content marketing ppt
Content marketing pptContent marketing ppt
Content marketing ppt
 
Social Media Monitoring Tools and Services Report 2015, 6th Edition - Public ...
Social Media Monitoring Tools and Services Report 2015, 6th Edition - Public ...Social Media Monitoring Tools and Services Report 2015, 6th Edition - Public ...
Social Media Monitoring Tools and Services Report 2015, 6th Edition - Public ...
 
Social listening & Marketo
Social listening & Marketo Social listening & Marketo
Social listening & Marketo
 
How to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyHow to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising Strategy
 
Social Media Monitoring Tools - An Overview
Social Media Monitoring Tools - An Overview Social Media Monitoring Tools - An Overview
Social Media Monitoring Tools - An Overview
 
How to Become a Stronger Storyteller
How to Become a Stronger StorytellerHow to Become a Stronger Storyteller
How to Become a Stronger Storyteller
 

Mehr von Suyati Technologies

Mehr von Suyati Technologies (20)

The Rise of mCommerce: State of mobile driven commerce in 2018
The Rise of mCommerce: State of mobile driven commerce in 2018The Rise of mCommerce: State of mobile driven commerce in 2018
The Rise of mCommerce: State of mobile driven commerce in 2018
 
CRM Trends to Watch for in 2017
CRM Trends to Watch for in 2017CRM Trends to Watch for in 2017
CRM Trends to Watch for in 2017
 
How Technology made up the 2016 US Presidential Election
How Technology made up the 2016 US Presidential ElectionHow Technology made up the 2016 US Presidential Election
How Technology made up the 2016 US Presidential Election
 
Is Internet of Things (IoT) a Top Technology Investment Today?
Is Internet of Things (IoT) a Top Technology Investment Today?Is Internet of Things (IoT) a Top Technology Investment Today?
Is Internet of Things (IoT) a Top Technology Investment Today?
 
How Cloud Technology fuels Digital Transformation
How Cloud Technology fuels Digital TransformationHow Cloud Technology fuels Digital Transformation
How Cloud Technology fuels Digital Transformation
 
How Cloud Enhances Agile Software Development
How Cloud Enhances Agile Software DevelopmentHow Cloud Enhances Agile Software Development
How Cloud Enhances Agile Software Development
 
The UX Design 101- For Engaging Mobile Apps
The UX Design 101- For Engaging Mobile AppsThe UX Design 101- For Engaging Mobile Apps
The UX Design 101- For Engaging Mobile Apps
 
Industry 4.0 and Internet of Things (IoT)- The Emerging Marketing Trends
Industry 4.0 and Internet of Things (IoT)- The Emerging Marketing TrendsIndustry 4.0 and Internet of Things (IoT)- The Emerging Marketing Trends
Industry 4.0 and Internet of Things (IoT)- The Emerging Marketing Trends
 
5 Ways in which Big Data can help the Hospitality Industry
5 Ways in which Big Data can help the Hospitality Industry5 Ways in which Big Data can help the Hospitality Industry
5 Ways in which Big Data can help the Hospitality Industry
 
How Magento’s Mobile Friendly Themes Increase Conversion Rates
How Magento’s Mobile Friendly Themes Increase Conversion RatesHow Magento’s Mobile Friendly Themes Increase Conversion Rates
How Magento’s Mobile Friendly Themes Increase Conversion Rates
 
Enterprise Wearables: 5 Reasons to Adopt Wearable Technology
Enterprise Wearables: 5 Reasons to Adopt Wearable TechnologyEnterprise Wearables: 5 Reasons to Adopt Wearable Technology
Enterprise Wearables: 5 Reasons to Adopt Wearable Technology
 
Tethering Users to your App- The Guidelines
Tethering Users to your App- The GuidelinesTethering Users to your App- The Guidelines
Tethering Users to your App- The Guidelines
 
The Impact of Internet of Things (IoT) in Manufacturing Today
The Impact of Internet of Things (IoT) in Manufacturing TodayThe Impact of Internet of Things (IoT) in Manufacturing Today
The Impact of Internet of Things (IoT) in Manufacturing Today
 
Salesforce Lightning for Microsoft Continuum on Windows 10
Salesforce Lightning for Microsoft Continuum on Windows 10Salesforce Lightning for Microsoft Continuum on Windows 10
Salesforce Lightning for Microsoft Continuum on Windows 10
 
Personalization Struggles in Marketing
Personalization Struggles in MarketingPersonalization Struggles in Marketing
Personalization Struggles in Marketing
 
Salesforce Health Cloud – The Changing Face of Healthcare Data
Salesforce Health Cloud – The Changing Face of Healthcare DataSalesforce Health Cloud – The Changing Face of Healthcare Data
Salesforce Health Cloud – The Changing Face of Healthcare Data
 
Optimization of Supply Chain Management with Big Data
Optimization of Supply Chain Management with Big DataOptimization of Supply Chain Management with Big Data
Optimization of Supply Chain Management with Big Data
 
Cloud Computing will enable New Business Models in 3 years
Cloud Computing will enable New Business Models in 3 yearsCloud Computing will enable New Business Models in 3 years
Cloud Computing will enable New Business Models in 3 years
 
How Does A CMS Function
How Does A CMS FunctionHow Does A CMS Function
How Does A CMS Function
 
Web Design Trends for 2016
Web Design Trends for 2016Web Design Trends for 2016
Web Design Trends for 2016
 

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 

2016 Content Marketing- What's New?

  • 1.
  • 2. The traditional in-your-face selling long ago gave way to a more holistic and subtle form of marketing, known as content marketing
  • 3. The content marketing strategists need to put on their thinking caps to keep pace with the current trends or even think ahead to set newer trends
  • 4. We take you through the top five content marketing trends that we think will stand out amongst the rest for the year 2016!
  • 5. 1. User-generated content Consumers like to hear from other real people about the reviews of a product or an experience The social media is revolutionizing the concept of publishing articles in quicker and innovative ways with Facebook and Google each coming up with their versions
  • 6. 2. Short is out, long is in Long-form of content is definitely topping the SEO charts and the user prefers to have a detailed explanation rather than an abridged version A study in 2012revealed that longer texts on an average generated more backlinks and rank better
  • 7. 3. Don’t ditch the research Research plays a great role in shaping your content and giving it the superior edge You need to make a mark by making the content unique, informative and useful for your audience
  • 8. 4. Computer to replace human We might see robotic algorithms capable of generating automatic content being used in more ways than one in 2016 This could well be a future model for content writing
  • 9. 5. Appealing and interactive content A picture or a high-quality visual representation of your product will be far more impacting than a long descriptive text Innovative, high-quality videos give companies a chance to engage better with the audience
  • 10. Other Slideshare Decks You Might Like
  • 11. That’s not all, feel free to share this information
  • 12. For any queries on Marketing Technology Solutions
  • 13. Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.