A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

1. NEUTROGENA NATURALS:
ON CHALLENGING YOURSELF,YOUR
COMOPANY, AND THE MARKETPLACE
Stephanie Guggenheim, Neutrogena

2. Challenging Ourselves
& The Marketplace 2

3. Launch advertising
JJNU0003000H_no_slate.mov
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4. Stretching the equity

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7. Naturals that work
NEUTROGENA | ENTRY INTO NATURALS | CONFIDENTIAL

8. Naturals that work
Safety
NEUTROGENA | ENTRY INTO NATURALS | CONFIDENTIAL

9. Naturals that work
Reliability &
Safety Sustainability
NEUTROGENA | ENTRY INTO NATURALS | CONFIDENTIAL

10. Naturals that work
Reliability &
Sustainability Performance
Safety
& Efficacy
NEUTROGENA | ENTRY INTO NATURALS | CONFIDENTIAL

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12. Assembling diverse perspectives
J&J Sustainability Team J&J R&D Center of Excellence
12
Paulette Frank & Coleman Bigelow

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14. Transparent Packaging Communication
NEUTROGENA | ENTRY INTO NATURALS | CONFIDENTIAL

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17. Protecting clean water
Neutrogena Naturals joined with The Nature Conservancy to support 5 Water
Conservation projects in the US
Educated consumers on water conservation issues

18. Green server Update
Website
first solar and wind powered website

19. Green server
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20. Green server
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21. Green server
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23. 1st J&J Beauty Line recognized with
• Materials • No harsh chemical sulfates, parabens,
petrochemicals, dyes, phthalates
• Packaging • Up to 50% PCR
• FSC certified
• Energy • Raw materials travel less distance
• Social • The Nature Conservancy
Clean Water Programs
• Innovation • Green Server

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