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SB11 - Teens Turning Green v2 - Erin Schrode
1.
Millennials and Consumption
Erin Schrode Teens Turning Green
2.
millennials and
consumption
3.
4.
how?
5.
6.
7.
Ecorenaissance(i:kəʊrɛnəsɒns) n. Present
era; a time of renewed interest in, and growth of, environmental and social justice movements, issues, causes; Rise of conscious action and consumption; a multifaceted global cultural movement.
8.
communicate.
9.
10.
11.
12.
13.
# RT @
14.
PEOPLE Social Bearable
Equitable SUSTAINABLE PROFIT Economic PLANET Environmental Viable
15.
16.
loyalty positive trust
authenticity credibility brand interactions consistency inconsistency lack of credibility inauthenticity negative distrust disloyalty
17.
Product Lifecycles Cradle
to Cradle
18.
… how do
I know your company is eco-friendly? the pictures of nature, the font, the wording…
19.
20.
21.
22.
23.
24.
erinschrode @erinschrode teensturninggreen.org
project green challenge october 2011
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