1. 1%
for
the
Planet
Melody
Badge3
1%
for
the
Planet

2. Sustainable Brands – 2011
Melody Badgett
1% for the Planet – SVP Marketing, Acquisition, and Membership

3. Not long ago, a mountain climber and a fisherman
realized they had a lot more in common than a
disdain for wearing a suit to work...

4. PLAY

5. 17%
78% 3%
<1%
2%
1%
Humor = human = global language.

6. 25
2,450
media
non-profit
partners
partners
1,450 50
member musicians &
businesses ambassadors
our network our reach
Movements are powered by people. Your
message has to be even more inspiring and
memorable than this awesome pie chart.

7. stomers - frien
cu porters -
s - sup do ds
er -
n rs
no -
rs
su - fa
ea rt
de
pp ns -
mployees - r pa
ort consumers ives
donors - fans -
25
2,450
media
e rs -
non-profit
partners
partners
1,450 50
member musicians &
prosp
businesses ambassadors
our network our reach
ect
-e
e rs
A green business standard with a whole bunch
m
more pizzazz than Energy Star.
su
con

8. “Slacker musicians aren’t in as good a position to help
out the planet as, say, a really smart scientist. But I’m
pretty sure a compilation of songs by really smart
scientists would suck, so we’re doing what we can to
help out and hoping everybody else does the same.”
- 1% contributing artist, Slow Runner

9. what
worked

10. “lessons”

11. what
worked
I was cut down to make this poster, the least
you could do was read it.
Companies use natural resources.
It’s inevitable. 1% for the Planet encourages
companies to give 1% of their sales to
protecting the environment.

12. “lessons”

13. $300 billion
annual giving
5%
from businesses
2%
to environment
& animals