This session, led by one of the global leaders in driving whole systems shift toward sustainability, brings together multiple brands from various market sectors in an interactive session aimed at drawing out practical ways brands can collaborate to drive commercial success for both individual brands and the collective. In small group discussions, representatives from leading brands including Tesco, AzkoNobel, Ella's Kitchen, BskyB, Kingfisher and Café Direct, will share how they are working together to mainstream sustainability, tackle business risks and drive business model innovation -- and what they're getting out of it. You'll come away with insights into how to identify opportunities for pre-competitive collaboration that can benefit the whole, and how to assemble and measure the success of multi-stakeholder coalitions. Sally Uren, Deputy Chief Executive, Forum for the Future David Cornish, Post-Use Product Recovery Manager, AzkoNobel Andrew Jenkins, Sustainability Development Manager - Products, Boots Lucy Carver, Director of Bigger Picture, BSkyB Nicola Pearson, Commercial Director, Café Direct Lorin May, Head of EU Sustainability & Charity, eBay Sarah Bright, Head of Giving Stuff Back, Ella's Kitchen Alex Duff, Corporate Affairs Manager, Kingfisher Bill Eyres, Head of Sustainability, O2 Michelle Colley, Senior Brand Manager, Tata Global Beverages Andrew Yeo, Head of Supply Chain Carbon Reduction, Tesco Jane Ashton, Director of Group Sustainable Development, Tui Travel

1. Brand Collaboration to Shift Systems and
Drive Shared Benefit
¡ Sally Uren, Deputy Chief Executive, Forum for the
Future
Sustainable Brands
London Conference

2. Brand collaboration to shift
systems and drive shared benefit
Sally Uren, Deputy Chief Executive | Forum for the Future
0

3. objectives
• How is the 2012 Sustainability and Brands Roundtable
working together and what are they getting out of it?
• What are the practical ways brands can collaborate?
• Why and how could pre-competitive, and competitive,
collaborations work for your brand?

4. agenda
2.00 sustainability and brands
2.10 hear from the 2012 Sustainability & Brands
Roundtable
2.25 exercise: explore opportunities for brands to
collaborate
2.55 what you could do next
3.00 finish

6. Leading company transformation
15 years experience working with ambitious
companies who want to develop strategies
that combine sustainability and business
success, providing resilience and innovating
new opportunities for future success
Innovation coalitions
Bring together groups to solve bigger
sustainability challenges - including whole
industry collaborations, commodity supply
chains, and smaller problem solving and
scaling up alliances.
We take a whole systems approach.

8. the world’s
changing fast

10. = moving from v1.0 to v2.0
short-term investors
disengaged citizens
for brands, business &
lack of enabling policy
sustainability

11. short-term investors
we want to but disengaged citizens
can’t until… lack of enabling policy

12. to do the right thing where
collaborate to it is profitable
blast through
barriers to make the right thing
more profitable

13. to do the right thing where
1. with consumers,profitable
it is idea-makers,
your peers = open collaboration
to make the right thing
2. with your supply chain
more profitable
3. with your industry or category

14. Futurescapes | Sony
open collaboration project

15. to do the right thing where
1. with consumers profitable
it is and idea-makers,
your peers
to make the right thing
2. with your supply chain = vertical
more profitable
collaboration
3. with your industry or category

16. Eco rating | O2
supply chain collaboration project
90%

17. to do the right thing where
1. with consumers profitable
it is and idea-makers,
your peers
to make the right thing
2. with your supply chain
more profitable
3. with your industry or category =
horizontal collaboration
4. with your industry or category

18. Sustainable Shipping Dairy 2020
Initiative
industry collaboration project industry collaboration project
• ship-owners, charterers and
operators
• shipbuilders, engineers and
service providers
• banks and insurers
• classification societies
• shipping companies

19. to do the right thing where
1. with consumers profitable
it is and idea-makers,
your peers
2. with your supply chain right thing
to make the
more profitable
3. with your industry or category
4. across industries or categories =
multi-stakeholder collaboration

20. Palm Oil
multi-stakeholder collaboration project
in 2011 5+ million tonnes, or 10%
of the total amount of palm oil
produced globally, was certified
through the Roundtable on
Sustainable Palm Oil
21

21. Sustainability
and Brands
2012 Roundtable

22. exercise to explore opportunities for
brands to collaborate
1. explore and identify some of the risks and opportunities
2. pick one significant risk or opportunity
How could you act on it?
How could working with others enable you to go further?
3. identify the type of collaboration that would work best

23. What next?

24. What next?

25. Brand collaboration to shift
systems and drive shared benefit
Sally Uren, Deputy Chief Executive | Forum for the Future
let’s continue the conversations…