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Market Insights from Top Researchers: The Latest Intelligence on Customer Attitudes and Behavior
1. Gerrard Fisher
Special Advisor
WRAP UK
How to Drive Business Model Transformation
Inside a Company
Zoรซ Arden | @zoearden
Director
SustainAbility
Coleen Chapman
VP, Global Responsibility & Public Policy
Starbucks
Megan Kitchen
Environmental & Ethical Affairs Manager
Home Retail Group
4. Resource E๏ฌcient Business Models (REBus)
โขโฏ Helping businesses develop
innovative & pro๏ฌtable
approaches to resource e๏ฌciency
and product sustainability
โขโฏ 3.5 year project
โขโฏ 30 pilots across Europe
โขโฏ Business model evaluation toolkit
โขโฏ Free support and expertise to
mobilise new models
www.rebus.eu.com
11. What will the customer journey look like?
What will they see, hear and feel?
http://www.lighting.philips.co.uk/pwc_li/gb_en/projects/Assets/CaseStudy_NUS_UK.pdf
Customer journey planning
13. Source: Prof. Marcus Alexander, Ashridge Business School
Market
needs
O๏ฌer from me
& partners
Strategic
aims
Whatโs the ๏ฌt with your corporate strategy?