In a playful and moderately provocative manner, this session presents six suggestions for ways to mitigate the chasm that often exists between brand and CSR/sustainability professionals. It promises illumination, entertainment, and a good supply of food for thought to walk away with.

1. From Babel To Nirvana: Six Quiet Rules for
Shaping Life-Sized Messages and People-
Powered Movements
¡ Julian Borra, Global Creative Strategic Partner,
Saatchi & Saatchi S
Sustainable Brands
London Conference

4. 80%+

7. #psst @psst psst. com psst psst

10. P lan A

13. 1.
Change
the
language
3!
BLAH!

14. 2.
Story’s
not
statements
“I’m
not
cer
tain
but
I
think
I’ve
ju
st
had
a
carbon
em
ission”

15. Jeez, Chet! 3.
Planet
me
beats
planet
we
I signed up for a
boozy holiday with mates,
not a ‘frickin’
ethical crusade!

16. 4.
Lighten
up

17. 5.
Simplify
onNavigat regula e
tion re
reg ulaI
regulaIon
regulaIon
lcause platforms gu a
Ireg
Navigate
bench
mark
Navigate
e
plaJorms
Navigate
gatcause
Navigate
accredita0ons
regulaIon
ulaIon
on
NaviplaJorms
regulaIon
regulaIon
Navigate
regulaIon
cause
cause platforms Navigate

18. 6.
Playgrounds
not
train-­‐sets

19. UNLESS…

21. WANTED
Second-h a n d Pl a n e t
Ea rth to create
m atched pair,
prefera bly in good
co n d i tion, GSOH
essen tial. No time
wasters!!
6
C all 0766 678 45