Evolving Brand Value: Exploring the Correlation between Sustainability and Brand Strength - bahar gidwani

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Sustainable Brands

Evolving Brand Value: Exploring the Correlation between Sustainability and Brand Strength

Umweltschutz

Bahar Gidwani
CEO & Cofounder, CSRHub
bahar@csrhub.com
Bridging the Gap Between
Sustainability & Profitability

Data
elements
Convert Map
Remove
Bias
Ratings
Community
Employees
Environment
Governance
We Have Used Big Data to Build a Bridge
398
Sources
3,000 Data
Types
73,000,000 Data
Points
4

6
Reduce risk events to stabilize margins;
improve customer relationships through
positive engagement
License to operate via good community
relations; robust supply chain and strong
employee base
Reduce turnover by increasing loyalty; cut cost
to recruit new employees; attract more suppliers
and keep them strong
Well-Controlled
Costs
Freedom to
Grow
Predictable
Returns
We Hope to Discover More Links
Affects
Profitability
Possible Related Sustainability
Processes

This Is Why SASB and Others Are
Working At an Industry Level
9
CSRHub • EKOS International
SUSTAINABILITY STANDINGS:
Performance Trends in the SASB SICS™ Metals &
Mining Industry
CSRHub • EKOS International
SUSTAINABILITY STANDINGS:
Performance Trends in the SASB SIC™ Metals & Mining Industry

Bahar Gidwani
CEO & Cofounder, CSRHub
bahar@csrhub.com 646-321-2755

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