Companies which field various brands struggle to determine the proper strategy for delivering sustainable brand messaging. Some decide to focus on establishing the corporate brand as a trusted choice editor. Others find value in defining unique sustainable brand value for different SKU's while also communicating a corporate brand commitment to sustainable innovation. This panel shares what has driven their thinking on this topic, provides examples of messaging that is achieving success in their marketplace, and suggests principles for thinking about how you might prioritize your sustainable brand innovation journey.

1. Driving Sustainable Brand Value Through
Corporate vs. Product Brand Messaging
¡ Nick Folland, Group Corporate Affairs Director: Net
Positive, Kingfisher
Sustainable Brands
London Conference

2. Nick Folland
Kingfisher Corporate Affairs
Director: Net Positive

3. As you’ll see
We don’t have all the answers

4. Between intention & action

7. Don’t mention the ‘S’ word

8. Dear Customer
What is going on?

9. The power to modernise & reposition
now future
big trusted respected
dirty
orange modern
friendl reassuring
y
blokey
human

10. Sustainability
Can be a Brand Halo

11. Customer engagement
Market share
Awareness Education Trust
Engagement
Loyalty

12. Behind everything we do
Is a plan you can trust in