“How Agents Can Become More Profitable Using New Tools to Generate Leads”

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Susie Hale

Business Technologie

FrogPond Invites You to discover “How Agents Can Become More Profitable Using New Tools to Generate Leads www.HTEN.com 1

2 Where have we Been? Where are we Now? Where are we Going?

How Many Ways Can You Read the New York Times? 1. Print Newspaper 2. Online Website 3. iPhone Application www.HTEN.com 3

Good News for consumer marketers -- Email Marketing effectiveness is "increasing alot" by a rate of nearly 2 to 1… ,[object Object]

User PreferencesSource: MarketingSherpaImage: MarketingSherpa ww.HTEN.com

5 Inbound Marketing vs Outbound Marketing www.HTEN.com

California Association of REALTORS Survey Results Showed… ,[object Object]

80% of Agents still buy newspaper advertisementwww.HTEN.com 6

What 3 Questions Should REALTORS Ask? ,[object Object], Generate Leads? ,[object Object], Expert & Trusted Advisor to today’s consumers while saving time and money? ,[object Object], and how can I provide it? www.HTEN.com 7

Personalize Your URL Branding Yourself http://YourName.HousingTrendseNewsletter.com www.HTEN.com 13

Adding Your Links Drives Consumers to YOU www.HTEN.com 14

15 Drive Traffic to Your Website www.HTEN.com

21 Step 3 – Add Your Email Address www.HTEN.com

22 http://clients.housingtrendsenewsletter.com www.HTEN.com

23 Agent Administrative Area www.HTEN.com

25 Draft Message to Email Consumers Monthly www.HTEN.com

26 3 Easy Steps to Get Started www.HTEN.com

BE REALLY COOL Housing Trends eNewsletter is Mobile Enabled www.HTEN.com 28

Consumers read your 1 Minute Market Report from any location on their smart phones. Even while looking at waterfront properties www.HTEN.com 29

Why Internet Leads are GOOD Leads 1. Consumer FINDS You 2. TRUSTS You to be Knowledgable 3. Takes an ACTION to Communicate with You www.HTEN.com 30

Marketing 2010 Bible says… You WILL Loose Marketing Efforts Time Money Reputation If You Do Not Respond to Email Leads www.HTEN.com 31

32 Ways to Share Your Free Housing Trends eNewsletter with Consumers www.HTEN.com

Why is Social Media Important? Twitter exceeded 5 billion Tweets in October 2009 YouTube has over 1 billion video views daily Facebook accounts for 6% of all US internet visits www.HTEN.com 33

Statistics about Facebook ,[object Object]

25 billion items shared each month on Facebook www.HTEN.com 35

36 Twitter is social networking and microblogging service. From a business and marketing perspective, Twitter helps you: ,[object Object]

track what people are saying about your company

develop direct relationships with bloggers, journalists and industry leader www.HTEN.com

37 Current Twitter Speed is around 51,860 tweets by minute Tuesday May 18 14:37:59 UTC 2010 TweetSpeed.com www.HTEN.com

39 Email Marketing Campaign ,[object Object]

Email Housing Trends eNewsletter to Consumers Each Month ww.HTEN.com

REALTOR Danny Frank Reaches 2,800 Consumers www.HTEN.com 40

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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67. 53 Housing Trends eNewsletter Susie Hale 713.880.1010 Susie@FrogPond.com Support: HousingTrendseNewsletter@FrogPond.com www.HTEN.com