2. Cause of the week saying
I can buy a paper boot,
heart, ribbon or balloon.
And when I go to check
out.
There’s a jug there — inviting
cash donations
3. Credit card swiped I am
given the opportunity to
Donate.
All the efforts done by the
Walgreens Store Fails & then
The clerk asks me — do you want to
make a donation to XYZ?
5. I feel
cornered
That’s not a
comfortable
position
There’s a fine line in
marketing and sales
If someone is not ready
to part with their money,
you can’t force or
humiliate them into
doing so
Subtle or not —
it’s not effective
6. I know this flies into the
face of the sales motto
always be closing.
But the hard sell
doesn’t work anymore
(Did it ever?).
7.
8. Actually, it’s isn’t all about you
Marketing Reminder - At a recent jaunt to Disney World
Tribute to Gaston
“An extravagantly generous gift to the humble people of my village.”
Gaston is the buffoon in the movie
9. Brands and companies get their Gaston on.
Behave’s as though it’s all about them.
Talk about themselves incessantly
Behave as though they are a gift to the people they’re
supposed to serve
When other companies Market - They simply Gossip
& Shake their Heads.
10. But when was the last time you did an honest gut
check of your own marketing materials?????
If you are not talking about your potential
customers……Are you talking about yourself????
11. Little Message
Get over yourself and start focusing on
Sharing
What you know
Do something actually that helps and serves
your clientele.
12. Bring your marketing to life
Experiential marketing
Creating an Awareness of your product is just not enough…..
Connect with your consumers in a Tangible way
The experience should be memorable
13. Axe Effect
They’re launching a new line of product called Apollo
They have come up with a Commercial Ad
But they also came alive in a couple ways!
Astronauts are showing up in crazy places, like Times Square and
the subway.
Handing out products and a chance to win a trip to space.
Yes… a real trip to space
16. Bad Things happen in dark
Being in the dark is always scary
As a Kid what comes to you mind when you were laying
in the Bed and you heard a strange noise????
Being in the dark that makes us feel Vulnerable and
Afraid
And that doesn’t seem to change as we get older.
17. Guess what???
Same thing happens to us when we’re kept in the dark
on a Project
Common mistakes in businesses: When you don’t
communicate
When the project is just cooking along, we’re busy doing
the work.
We forget is that our client is on the other side of the
equation.
18. Wondering how things are going
They need reassurance that something is happening
And everything is on schedule and going according to plan.
Silence is
Deafening
19. If you want to increase your Client satisfaction and
Retention.
The longer your processes are — The more
communication check points you need.
Don’t make a
client ask you for
an update…..
Be Proactive & set
Regular Calls
Might be once a day,
once a week.
Editor's Notes
Cause of the week sayingI can buy a paper boot, heart, ribbon or balloon.And when I go to check out, there’s a jug there — inviting cash donations
