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Personal Branding  through Social Media with Susan Barnes June 18, 2009
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
Who Are You Online? Source:  http://www. chrisg .com/social-media-brand/
The Funnel Reversed ,[object Object],[object Object],[object Object]
What does it all mean? ,[object Object],SOURCE:  Brian Solis - The Social Media Manifesto
It’s Social
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Conversation Prism By Brian Solis of PR 2.0. -  http://www. briansolis .com/2008/08/introducing-conversation-prism.html
Source:  Beth Kanter –  Creating Your Own Social Media Strategy Map So How Do We Do It?
Blogs ,[object Object]
What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How often will I use it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If you can write - WRITE dude,  WRITE!
Case Studies ,[object Object]
Case Studies
Case Studies
Case Studies
Case Studies
Twitter Source:  http://www. sysomos . com/insidetwitter/
What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is it? Stats 1,425,599,999  - number of Tweets to date (see an up to the minute count  here ) 3,000,000  - number of Tweets/day(March 2008) (from  TechCrunch ) 165,414  - number of followers of the most popular Twitter user (@ BarackObama ) - but he’s not active 86,078  - number of followers of the most active Twitter user ( @kevinrose ) 63%  - percentage of Twitter users that are male (from  Time ) SOURCE:  49 Amazing Social Media, Web 2.0 and Internet Stats
Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How often will I use it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who to Follow
Case Studies ,[object Object]
Facebook
What is it?
Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How often will I use it? ,[object Object],[object Object],[object Object]
Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object]
LinkedIn
What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I start? ,[object Object],[object Object],[object Object]
What is my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How often will I use it? ,[object Object],[object Object],[object Object],[object Object]
Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study
Case Study
FriendFeed
What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I start? ,[object Object],[object Object],[object Object]
What is my goal? ,[object Object],[object Object],[object Object],[object Object]
How often will I use it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study
Flickr
Flickr
What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How often will I use it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study
Case Study
YouTube
What is it? ,[object Object],[object Object],[object Object],[object Object]
Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How often will I use it? ,[object Object],[object Object],[object Object],[object Object]
YouTube and Viral Video http://www.youtube.com http://www.viralvideocharts.com http://www.vimeo.com http://www.revver.com http://www.justin.tv
Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study
Case Study
YouTube ,[object Object],[object Object],3,540,455 views since October 2006
YouTube ,[object Object],20,258,969 views since June 2008?
YouTube ,[object Object],72,593 views
Case Study
Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t ,[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it All Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it All Together ,[object Object]
Putting it All Together ,[object Object]
Putting it All Together ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Please keep in touch [email_address]   http://www. classesforcauses .org http://www.linkedin.com/in/susanbarnes http://www.twitter.com/classes4causes   http://www.twitter.com/susby

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Personal Branding Through Social Media 06 18 2009

Hinweis der Redaktion

  1. http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html