Slides from my

1. Neuro Web Design: What makes them click?
Human Factors International, Inc. User Experience for a Better World
UPA
June 2011
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2. 40,000,000
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3. 40
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4. © 2011 Human Factors International, Inc. All rights reserved. 4

5. yesterday was he aggressive she.
was rude lady that yesterday.
my disturb work it don’t.
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6. his you boy respects the.
your appreciate gesture until I.
always to waits he patiently.
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7. sleeping far the dog is.
begin green hat is my.
cold can always snow is.
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11. Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating:
Can one desire too much of a good thing?. Journal of Personality and Social
Psychology. 79: 995-1006.
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15. One Five
bystander bystanders
Gives help 85% Gives help 31%
of the time of the time
Latane, B., and J.M. Darley. “Group Inhibition of Bystander Intervention in Emergencies.” Journal of
Personality and Social Psychology 10 (1968): 215-21.
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16. Chen, Yi-Fen, Herd behavior in purchasing books online, Computers in Human Behavior, 24,
(2008), 1977-1992.
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17. Kunz, P.R. and M. Wolcott. 1976. Season’s Greetings: From my status to yours. Social
Science Research, 5:269-278.
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18. Gamberini, Luciano, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli. 2007.
Embedded persuasive strategies to obtain visitors' data: Comparing reward and
reciprocity in an amateur, knowledge-based website. In Persuasive Technology,
Second International Conference on Persuasive Technology. New York: Springer.
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21. just how good is the cookie?
Worchel, Stephen, Jerry Lee, and Akanbi Adewole. 1975. Effects of supply and demand
on ratings of object value. Journal of Personality and Social Psychology. Vol 32(5),
906-914.
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23. Bechara, A., H. Damasio, D. Tranel, and A.R. Damasio. 1997. Deciding
advantageously before knowing advantageous strategy. Science. 275,
1293-1295.
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32. Singer, T., B. Seymour, J.
O’Doherty, H. Kaube, J.D. Dolan,
and C. Frith. 2004. Empathy for
pain involves the affective but not
sensory component of pain.
Science. 303: 1157-1162.
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59. The only true wisdom is in knowing you
know nothing.
-- Socrates
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60. Susan Weinschenk, Ph.D.
susan@humanfactors.com
www.humanfactors.com
715-352-2816
@thebrainlady
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