The document discusses developing a competitive personal brand for the global job market. It emphasizes that marketing and communication skills are important for distinguishing oneself among global candidates. Specific qualities to brand oneself with include being a good communicator, able to collaborate well with others, and having energy, passion and empathy. Living and working internationally requires flexibility, open-mindedness and perseverance to deal with challenges like homesickness and cultural barriers. Proper preparation includes targeting locations, learning languages, exploring opportunities abroad, and assembling a toolkit with application materials.