Social media works on the concept of "pull" marketing by attracting customers through engaging content and conversations to establish expertise. It allows for interaction and relationship building while improving search engine optimization organically. Blogging provides better web searchability and engagement than a traditional webpage. Successful blogs discuss topics the author cares about while adding widgets, videos, and photos. Large companies like Walmart and Coca-Cola have popular blogs, as do influencers like Seth Godin. Setting up a WordPress blog involves creating an account, customizing the template, and posting content while connecting it to social networks.

1. Blogging Breaking the Barrier Online

2. http://www.youtube.com/watch?v=5o9nmUB2qls

4. 2. It’s all about the content and the conversation. This establishes you as an expert, which then ATTRACTS customers to you. Building relationships and engaging in the conversation

7. 45% of internet users have started blog

9. Fastest growing demographic is female 55+LinkedIn – Average user is 40, and 60% of users make $93k+/yr. “One word-of-mouth conversation has the impact of 200 television ads” – Buzzagent

10. http://www.youtube.com/watch?v=NN2I1pWXjXI

11. Why Blogging?

12. Why Blogging? * Blogging – why as a main webpage? Can connect everything Better web searchability More interactive & engaging EX) “Julie, Julia” book & movie about a blogging

14. Blogging Strategist News The Top Bloggers of 2009 1. Seth Godin's Blog 2. Malcolm Gladwell 3. The Conscience of a Liberal 4. Freakonomics 5. Greg Mankiw's Blog 6. Naked Capitalism 7. Calculated Risk 8. PSFK 9. TechCrunch 10. Seeking Alpha 11. The Big Picture, by 12. Springwise 13. Slow Leadership 14. How to Change the World 15. Blogging Stocks 16. Leadership Turn 17. Mint.com Blog 18 . Ad Freak 19. Penelope Trunk: Brazen Careerist 20. Marketing Profs Daily Fix

15. Wordpress: Examples

16. Wordpress: Examples

17. Wordpress: Examples

18. Setting up your Blog Steps: Go to www.wordpress.com Set up & fill in login information Set up the title of your Blog Choose templates, add photos, set security settings, add widgets, and pictures/video Post your first Blog Connect your Blog to your LinkedIn, facebook, if interested through the applications settings

19. Setting up your Blog Step #1

20. Setting up your Blog Step # 2 Createe User, confirm and validate your email, start set up.

21. Setting up your Blog Step # 3 The Dashboard is the back side of the blog, where you post all your blogs, set your settings, see your stats, approve comments, and manage all aspects of the blog.

22. Setting up your Blog Step # 4 This is what your site looks like when first created, not customized yet

23. Setting up your Blog Step # 5 Go to the Dashboard, On left bar go to ‘Appearance’, ‘Theme’, pick your template

24. Setting up your Blog Step # 6 Post your 1st Blog. Go to the Dashboard, to ‘Posts’, ‘Add New’

25. Setting up your Blog Step # 7 You can have more then one blog per account. And control them from one dashboard. Then, it is critical to register your blog on blog registry’s.

26. Connecting your Blog Step # 8 How to maximize your exposure once you are up and running. Register On: Technorati, Networkedblogs, Squidoo, etc.

27. Conclusion Susan T. Stewart Equity Title Associates Director of Business Development 303-304-0900 (c) sstewart@equitycol.com Online Connection’s ~ www.linkedin.com/in/susantstewart www.facebook.com/susantstewart www.twitter.com/stewsue Blog: titleprincess.wordpress.com