“How Technology innovation helps in growth And popularity of social media among brands.” how various mediums help in

1. How Technology innovation helps in growth
And popularity of social media among brands.

2. Prepared by Students of FY-MMS Batch
(2012-2014)
Sushant.A.Sonar
Akshay Vyavhare
Rujuta Patwardhan
Tejaswini Narvekar
Sayali Rege
Vaibhav Mirge

4. Social Media
• Social Media is a term which offer common ground for people to
Publish, Converse and Share their Ideas and Views Online.
• The tools include blogs, wikis, podcasts, and sites to share photos
and bookmarks.
• E.g.:facebook,twitter,youtube
,linkedin,blogspot,picassa,instagram..etc

6. “How Technology innovation helps in growth
And popularity of social media among brands”
The Technologies helped in Growing of Social Media are as follows
 Social Gaming
RFID
QR codes
Mobile apps
Navigation System

7. SOCIAL GAMING
Gamification
InApp ads
Charity and Corporate Social Responsibility
Build Community

8. “Gamification”
―Gamification‖ is the use of Game Design techniques, Game
Thinking and Game Mechanics to enhance non-game contexts.

10. Khan academy uses gamification to drive you through
learning journeys, rewarding you as you complete classes
Bengali-American
Educator Salman Khan

11. Siemens created Plantville to educate aspiring plant managers
what it is like to run their own manufacturing plant

12. “Charity and Corporate Social Responsibility “
Social gaming is a useful way to raise funds for charity.
There’s lot of potential cashflow for non-profits seeking new
revenue streams.
Zynga, the game studio behind Farmville, CityVille and
others, recently partnered with Pizza Hut to fight world
hunger.
Players could purchase specific in-game items for just $5
with all proceeds going to the World Food Programme.

13. “In-App Ads”
Ads are pretty much everywhere you go — in your magazine, on your
buses, on
your favorite website — so why not in Social Games?
 In-App-Ads are useful for receiving product information via social
games.
Car Town

14. Till now 2.4$M have been received as charity

15. “Build Community”
 Giving away rewards to players increase loyalty and instantly create digital
community and also helps in branding
 MasterCard, Expedia and the New York Public library have all created social
media gaming experiences for their fans. While these games aren’t always
core to the business’ mission, they are relatively inexpensive ways to get people
engaged with a brand for a good period of time.

16. “Build Community”

17. RFID-(RADIO FREQUENCY IDENTIFICATION)
What is RFID????
A tag which uses Radio Frequency waves to transfer data.
Eg:
Tags on automobiles, tags injected in pets, attached to
clothes, objects or even humans.

18. RFID-(RADIO FREQUENCY IDENTIFICATION)
The first thing that comes to my mind is "How can RFID possibly have anything to do
with social media?―
Here are 3 brands linking RFID to social media:
1) Vail Resorts, Epic Mix App
Vail Resorts in Colorado has launched a new social gaming app which enables skiers
and snowboarders to track their activities and share them with their friends and family.
The app is powered by RF chips embedded in season passes and lift tickets.

19. 2) Izzy’s Ice Cream Cafe
 Jeff Sommers of Izzy's Ice Cream in Saint Paul, Minnesota, explains a
new subscription service that allows customers to subscribe to their
favorite flavors of ice cream and then get an email notification when that
flavor is currently being served in the ice cream shop.
 The service uses RFID (Radio Frequency Identification) technology to
automatically update the inventory of ice cream currently being served
simply by the act of an employee switching flavors in the dipping cabinet
.
 Those inventory updates then automatically publish available flavors to
Izzy's Facebook and Twitter pages while also sending out email alters to
people who have subscribed to their favorite flavors.

20. 3) Coca-Cola Village Amusement Park
 This summer in Israel, Coca-Cola hosted the first ever, real-life RFID event tied to
Facebook.
 As teens engaged in activities, like waterslides, even sunbathing, they
automatically updated their status by swiping an RFID wristband across
strategically located readers.
 Judging from the updates, the event was wildly successful – ―there were more than
35,000 updates each day even though the village only hosts 650 teenagers at a
time.‖
 Coca-cola village

21. QR- CODES (Quick Response Codes)
 Qr codes are the quick response codes which are a type of barcode .
 first designed for the automotive industry to track vehicles during the
manufacturing process.by Toyota.
 QR code is a 2 dimensional code that can include text, links or other information
that can be read by smartphones and some camera equipped cell phones.

22.  This means that a user can scan your code with their mobile device
and be delivered straight to a specific page..
 The QR code has tremendous potential for powering your business’s
web traffic
 the QR code can be printed from just about anywhere, slapped onto
just about anything, and turns into an instant and even permanent
portal for people to visit your website.

23. Mobile Applications
 Rapid Development Of Mobile Apps.
 Brand Focused Apps.
 Benefits To Digital PR And Social Media Agency.
 Brand Updates Are Now Within The Reach Of Pockets Of
Consumers.

24.  No more location restrictions to engagement within social media.
 The increase in mobile internet usage is a great opportunity for brands to engage
consumers regardless of their location.
 Location oriented Brand Mobile Apps
 Opportunity for brands to make themselves relevant to consumers within their
real environments.
 The app environment provides brands with opportunities unique to that
platform; as well as location based services.Eg:Take a mobile game for
example; users can either play on their own, or against friends via the internet.
 Apps can be a great way to complement an overarching marketing campaign if
the budget allows it.Giving a campaign a mobile edge can be of huge benefit.
 As apps become more and more prevalent in consumers day-to-day lives, they are sure
to become a core part of brands’ marketing campaigns. It’s only a matter of time
before they enter the mainstream, if they haven’t done so already.

25. NAVIGATION SYSTEM
W
H
A
T
How can Navigation System be a part of Social Media…..???

26. NAVIGATION SYSTEM
 Google Maps is one of the most popular ways that people find physical locations online
 To find geographic location of people.
 Company or business advertisements.
Eg: Brightkite, Foursquare, Gowala and Yelp are examples of finding places of interest.

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