Preso describing how nonprofits can plan and execute a social media campaign, based on analysis of 2008-09 Knight News Challenge. Presented at Seizing the Moment, SF State Renaissance Center conference for ethnic & community media.
6. Made A Plan w/Measurable GoalsÂ
Goals:
ï”âŻIncrease awareness in tech &
social media communities
ï”âŻCreate viral buzz,
blogosphere
ï”âŻDiversify applications
ï”âŻBuild community
Tactics:
ï”âŻOrchestrate program of blogging
ï”âŻLocal meet-ups
ï”âŻBuild Garage, peer review/mentoring
ï”âŻMultiple Facebook groups & events
ï”âŻEmail blasts across the world
ï”âŻOutreach to key influencers
ï”âŻMultiple twitter accounts 2X day for 2
months
12. Adults have joined FB & TwiMerÂ
In the past year, Twitter traffic has grown 3,700%; minutes
spent on Facebook have increased 700% in the same time
frame
In the U.S, total minutes spent on social networking sites have increased 83 percent yearâoverâyear.Â
Visitors aged 25 to 34 and 35 to 49 were the highest indexing age groups on Facebook, represenQng 27Â
percent and 23 percent as more likely to visit the site than the average user, respecQvely.
13. And itâs on our phones.
Yes, even those crappy
cell phonesâŠ
14. Web resources for followâupÂ
ï”âŻSocial media for social action, Susan Mernit, white
paper documenting social media outreach by The Knight
News Challenge & others
http://susanmernit.com/services/
ï”âŻBeth Kanterâs Blog: How Nonprofits Can Use Social
Media-http://beth.typepad.com
ï”âŻDeanna Zandt, forthcoming book, Share This! How You
Will Change the World With Social Networking!
(Barrett-Koehler) &her blog: http://deannazandt.com
ï”âŻRebecca Leaman, Wild Apricotâs Non Profit Tech Blog,
http://www.wildapricot.com/blogs/newsblog
ï”âŻSocialBrite, social tools for social change,
http://socialbrite.org
15. Real Time Resources to learn moreÂ
ï”âŻPublic Media Collaborative, volunteer group
dedicated to free and low cost training in social
mediaânext training October 23, 2009, Oakland,
CA (http://bit.ly/1UkVC)
ï”âŻNet Squared Net Tuesdays, monthly meet-ups
at Tech Soup Global, San Francisco, next
meeting, September 8, 2009, 6 PM,(
http://www.netsquared.org)
ï”âŻNon profit boot camp, Craigslist Foundation
http://craigslistfoundation.org/schedule.html
16. Thanks for listening!
Susan Mernit
mernit@gmail.com
Twitter: susanmernit
Watch for Oakland Local, new community site coming in September,
http://oaklandlocal.com
News for the people