7. 2009, Back to the future of news: Founder,
Oakland Local: hyperlocal site, co-founder Public
Media Collaborative, volunteer organization,
consultant & trainer
NEWS FOR THE PEOPLE
oaklandlocal.com
LOCAL
9. Basic truths still apply:
â˘âŻRemember to learn
â˘âŻFail fast
â˘âŻFollow your passions
â˘âŻDonât jump without a net
But so do new ones:
â˘âŻWeâre tribal
â˘âŻSocial capital rules
â˘âŻSo does the Web
â˘âŻStaff jobs may be (mostly) over
10. Welcome to the social media ecosystem
ď¨âŻ 44 Million Americans are on Facebook
ď¨âŻ Roughly 24 million people use Twitter
ď¨âŻ There are over 2 Billion photos on photo-sharing
community Flickr
ď¨âŻ You are now connected to everyone on the planet
via Google searches
Are you part of this life stream or
outside the flow?
copyright, 2009, Susan Mernit, do not reuse without attribution. 3/3/09
11. The Game Has Changed
Even beyond Google, everyone is interâ
connectedÂ
Weâve gone beyond centralized authori:es thatÂ
creden:al usânewspapers, universi:es, aďŹliateÂ
groupsÂ
To crowdâsourcing, networks, and the wisdom ofÂ
crowdsÂ
ââAnd you need to play to competeÂ
copyright, 2009, Susan Mernit, do not reuse without attribution. 3/3/09
12. How do you show up on the Net?
ď¨âŻWho are you connected to? What do
you stand for?
ď¨âŻYou cannot hide in a world ofÂ
referral, recommenda:on andÂ
reputa:onÂ
ď¨âŻAnd you have to connectÂ
copyright, 2009, Susan Mernit, do not reuse without attribution. 3/3/09
13. Join the social media ecosystem
ď¨âŻ What you need to haveÂ
ď¤âŻA blogâon your own or elsewhereÂ
ď¤âŻTwiEer, Facebook, LinkedIn Â
ď¤âŻFlickr, YouTubeÂ
ď¨âŻ What you get:Â
ď¤âŻConsistent engagement as a thoughtÂ
leader & community memberÂ
ď¤âŻRelevancyÂ
copyright, 2009, Susan Mernit, do not reuse without attribution. 3/3/09
14. Create community locally
ď¨âŻ Use the great resources onlineâbut also use real
world meet-ups, communities, organization
ď¨âŻ Check Facebook, Upcoming, Meetup. BarCamp.org
for events
15. Redefine work (and ditch that big car)
ď¨âŻ That job you had is probably over=let it go
ď¨âŻ How do you make the new life work?
ď¤âŻ New skills
ď¤âŻ Lower expenses
ď¤âŻ Personal relevancy, passion
ď¤âŻ Networking & referral, not ads
ď¨âŻ Phoning it is is over, for most of us, if it ever worked
ď¨âŻ Let go of the past
18. Thanks & Good Luck
ď¨âŻ Susan Mernit
ď¨âŻ Personal web site: susanmernit.com
ď¨âŻ Twitter: susanmernit
ď¨âŻ Oakland Local: oaklandlocal.com
ď¨âŻ Twitter: oaklandlocal
ď¨âŻ Also Public Media Collaborative-join us on
Facebook