1. GET ENGAGED!
Social Media for Public Libraries
Susan Brown
www.658point8.com

2. We want more people to
come to our programs.
We want to boost our
circulation.
We want people to
vote yes for a new
We want more people library.
to use our databases.

3. En/gage: a) to hold the
attention of <her work
engages her
completely> b) to
induce to participate
<engaged the shy boy
in conversation>

4. In the beginning, there were icons…

5. SOCIAL MEDIA TEAM

6. SOCIAL MEDIA STRATEGY

7. LOCAL FOCUS

8. SOCIAL MEDIA FANS

9. WHAT HAVE WE WON?

12. • Admin buy-in
• Staff buy-in
• Start small
• Listen first
• Earn social capital
• Understand time commitment
• Prevent burnout
• Understand what social media is
and can do
If I knew then what I know now…

13. BROADCAST MEDIUM
COMMUNICATION TOOL
MEDIA PLATFORM
SOCIAL MEDIA IS NOT (JUST)…

14. PARADIGM SHIFT
WAY OF DOING BUSINESS
A MISSION
SOCIAL MEDIA IS…

15. WHO?
WHAT?
WHERE?
WHEN?
WHY? HOW?
SOCIAL MEDIA BASICS

16. ??
? ? ?
?
? ?
?
1. What if a staff person says something inappropriate?
2. What if a patron says something inappropriate?
3. What about personal social media bleeding into
professional?
4. What if people post sales pitches on FB?
5. What about relationships with businesses? Are you
endorsing?

17. • LISTEN
• PARTICIPATE
• RESPOND
• USE TOOLS
• TELL THEM WHAT’S IN IT FOR THEM
• BUILD RELATIONSHIPS
• HAVE A VOICE
• BE CREATIVE
• BE HUMAN
• HAVE FUN!
SOCIAL MEDIA DO’S

18. • ASK BEFORE YOU GIVE
• BRAG, LET OTHERS DO THAT
• AUTOMATE
SOCIAL MEDIA DON’TS

19. BEST ADVICE I EVER GOT

21. START WITH THE LOW-HANGING FRUIT

22. START WITH THE LOW-HANGING FRUIT

23. START WITH THE LOW-HANGING FRUIT

24. START WITH THE LOW-HANGING FRUIT

25. START WITH THE LOW-HANGING FRUIT

26. What We Tweet About When We Tweet About Books
RA News, Feb 2012
RA 4 FB: Creating A Social Space for Readers
RA News, Nov/Dec 2012
START WITH THE LOW-HANGING FRUIT

27. GIVE V.I.P. ACCESS

28. GIVE V.I.P. ACCESS

29. BE PERSONAL

30. BE PERSONAL

31. TALK ABOUT OTHERS MORE

32. TALK ABOUT OTHERS MORE

33. HAVE A VOICE/CREATE A CHARACTER

34. HAVE A VOICE/CREATE A CHARACTER

35. STEAL BORROW FROM OTHERS

36. STEAL BORROW FROM OTHERS

37. PIGGYBACK

38. BE RESPONSIVE

39. BE RESPONSIVE

40. FACEBOOK
VS
TWITTER

41. • Better for connecting with people you know
• Better for posts that are not time-sensitive
• Better for local news/events
• Conversations happen less in real time
- From Doing Social Media So It
Matters by Laura Solomon
FACEBOOK

42. • Better for connecting w/people you don’t
know
• Better time-sensitive posts
• Better for non-local content
• Conversations happen more in real time
- From Doing Social Media So It
Matters by Laura Solomon
TWITTER

43. FACEBOOK (RE) BOOT CAMP

44. • VISUAL CONTENT IS KING
• ASK LOTS OF QUESTIONS
• FB FOLKS LOVE PHOTOS
• FEED YOUR FEED
• EMBRACE THE “JUNK WEB”
• COMMUNICATE
• CALL TO ACTION
BASIC TRAINING

45. QUESTIONS

46. QUESTIONS

47. QUESTIONS

48. BASIC COMMUNICATION

49. NUMBERS

50. READERS ADVISORY

51. CREATIVE MESSAGING

52. BEHIND THE CURTAIN

53. BEHIND THE CURTAIN

54. FUN STUFF

55. FUN STUFF

56. FUN STUFF

57. BROADCASTING IS OKAY

58. BROADCASTING IS OKAY

59. TWITTER SCHOOL

60. 1. Think like a magazine
2. It’s okay to spam a little
3. Hashtags are your friend
4. It’s all about the RT!
5. Understand the @reply
6. Tweet often
7. Make it easy
8. Try live tweeting
9. Find out what they’re saying
10.Fill out your bio!
TEN TWIPS

61. LOCAL LORE

62. LOCAL VOICES

63. LOCAL BUZZ

65. CONNECT

66. EDUCATE

67. PROMOTE

68. PROMOTE

69. PROMOTE

70. WHAT ABOUT
PINTEREST?
BLOGS?

71. CROSS PROMOTE

72. A POST IS A…

73. A BOARD IS A…

74. A BLOG POST!

75. Work in Progress:
Measurement

76. Work in Progress:
Sustained Content Creation

77. Work in Progress:
New Platforms

78. Work in Progress:
Staff Workflow & Accountability

79. Susan Brown
658point8@gmail.com
WANT TO KEEP TALKING?