1. SOLOMO: HOW SOCIAL
MEDIA, LOCALIZATION, & MOBILE ARE
REDEFINING MARKETING INSIGHTS
Andrew Jeavons Charlie Rader
President, Survey Analytics Digital Insights Tools Leader, Procter & Gamble
Moderated by Lenny Murphy Steve Rappaport
Editor-in-Chief GreenBook ARF Knowledge Solutions Director & Author, Listen First!
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2. Define “SoLoMo” based on your
experience and background
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3. What is the impact of convergence
on the marketing function?
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4. What does the SoLoMo trend
mean to market research?
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5. What are some examples of how
companies are leveraging convergence
for real business impact?
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6. Looking ahead 3 years, what will the
marketing and/or insight function will
look like as a result of convergence?
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