In this guide to Panel Management, you can learn how to build and maintain a successful self-service research community. Panel and community building is the best way to increase engagement, boost response rates, and track performance over time.

1. Panel Management
Build and Maintain Your Own
Self-Service Research Community

2. What is a Panel?
A Panel is a group of individuals that have
signed up to be a member of an online
community for the purposes of participating
in surveys.
The Survey Analytics panel network provides you access to more than 5
million active members from around the globe that are double opted-in,
pre-screened and highly qualified to participate in research studies of all
kinds.
Survey Analytics prides itself on building a community of extremely
responsive panelists that accurately represent the general population. By
using a variety of recruitment methods, we attract the right respondents
to participate in your research study. Our industry expertise gives us an
unparalleled advantage to offer innovative tools and the industry
knowledge needed to meet the demands of our clients.

3. Why do you need a Research Panel?
If you intend on doing online research, you must
utilize a panel. You cannot just send emails to
people that have not previously agreed to
participate in your study. If they did not opt-in, this
is considered spam, and it will generate a very
negative reaction. Therefore, you must find
people who have already agreed to take your
surveys at a specific time when you want to
conduct an online research project.
Customer Panels are the most common type of Panel that we manage at
Survey Analytics. In addition to the spam issue, having your own private
Panel lets you build relationships with your customers as you gather their
opinions, give them rewards and insider information, and show them how
their involvement has made a difference.
Panel can help you manage and scale programs like...
Customer satisfaction research and customer
loyalty programs
Improving value in user experience or customer
experience
Employee incentives and reward programs
Retail/chain geolocation-based and triggered
surveys
Managing a consumer insights panel
Crowdsourcing, social referral programs
Polling and/or petitioning for a cause
Collecting feedback in your own existing application

4. 10 Reasons to Build a Community with
Survey Analytics
Centralized Panel Platform
Built-in communication system, reminders, sampling, engagement
tools, analytics and panel dashboards all in one place.
Seamless Transition
If you aren't starting from the ground up, we can help you pull
existing panel members, surveys and data into our platform.
Experts at Your Fingertips
Our team has many combined years of industry experience.
Custom branding, survey programming, data filtering, new
features - no problem.
Cross Compatibility
Get members and responses from every dimension with an online
and mobile enabled panel platform experience.
Higher Response Rates
Many built in features to make your community go viral and an
overall more enjoyable user experience for survey respondents.
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5. 10 Reasons to Build a Community with
Survey Analytics
Panel Health Dashboard
Measure your panel recruiting efforts end-to-end, see growth and
attrition stats as well as the success of each individual survey.
Participation Control
Keep the unqualified members out. Apply a variety of quota control
measures through high level filters and custom profiling surveys.
Social Integration
Members can join a panel using their Facebook or Linkedin profile.
There is also an integrated refer a friend and sharing feature.
User Segmentation
Send personalized surveys to selected panelists. Easy filtering
delivers surveys to the right people at the right time.
Automated Points and Rewards
Stock your inventory, set points for each survey and the points
needed to redeem. The reward fulfillment process is handled
automatically at ease.
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6. Basic Profile Dimensions & Demographics
We offer over 300 panel attributes and consumer dimensions that are
collected on each user. Some of these dimensions include:
Gender
Age
Education
Employment
Income
Ethnicity
Language
Cell Phone
Shopping
Gamer
Beverage
Insurance
Travel
Interests ...and over
300 more.

7. Survey Analytics about us
We help companies listen.
At Survey Analytics, surveys are just a small piece of the puzzle. We help
companies listen through our suite of powerful and interconnected DIY
research tools. Our platform gives you the actionable reports you need to
engage with your audience. With real-time analytics and customizable
dashboards, you can see the information that you need to make the right
decisions.
Aside from surveys, we offer high quality panel and community building
software as well as a variety of tools for developers such as API calls to
Salesforce and a mobile survey SDK. Our platform adheres to the highest
levels of security to protect your valuable information. We support 44
languages and are currently helping clients in 15 countries and 30 different
industries.
www.surveyanalytics.com
1 (800) 326-5570 • USA
+1 (513) 268-6458 • International
@SurveyAnalytics
Seattle
93 S. Jackson St.
#71641
Seattle, WA 98104
Cincinnati
823 Delta Ave
Suite F
Cincinnati, OH 45226
Pune
501, 4th Floor, ITI Rd
Aundh, Pune, 411007