You must integrate your data in order to close the loop on customer feedback. In this guide, we discuss the various integration options for Survey Analytics and how each one benefits you, including Salesforce, Google Analytics, API and SDK.

1. Business Intelligence
Integration
Integrate to Close the
Loop on Customer Feedback

2. Overview: What is an API?
An API is technology that allows and manages the interactions between
two online products or services through appropriate mapping. When it
comes to business intelligence at the Enterprise level, APIs become crucial
to centralize information.
Survey Analytics offers a variety of API and other integration options to
send information collected to where your teams work each and every day.
Your
Application
Their
Data Application

3. Integration to Salesforce
Survey objects are mapped into objects in Salesforce. Data from
respondents can be tied back to CRM data.
Benefits: All Contact Interaction
Stored in One Place
Say Gina is a prospect for Survey Analytics and is a contact in Salesforce.
She takes a two week follow-up survey that your team sent her way. Her
survey response and the relevant mapped data through custom variables
will now be tied to her Salesforce record.

4. Integration to Google Analytics
Enter your existing UA from Google Analytics right into Survey Analytics and
setup custom field mapping right in our software under the Integration
Tab. A Google Analytics code can be embedded into a specific survey itself
to see analytics and user behavior on how respondents are interacting with
the survey.
Benefits: Improve the Survey User
Experience
How are people interacting with your surveys? This enables you to easily
see items such as drop out rates and areas in the survey where people may
be dropping out at a higher rate, as well as where the sources respondents
came from to take the survey.

5. Integration to Pardot
Pardot is one of the world’s leading marketing automation platforms and is
a part of the Salesforce product family. This integration is for marketing
teams using Pardot to personalize the survey user experience with
targeting through custom variables. Segmentation based rules allow
surveys to be sent to certain groups of prospects based on where they are
in the sales lifecycle.
Benefits: Marketers Control the
Survey Sample
Using this integration, you can send surveys out to people in your database
that meet specific requirements. A SaaS business can send certain surveys
up to new leads post free-trial to further qualify them. They could have a
separate survey to re-engage and qualify leads later. When utilized, your
marketing team will understand the sales lifecycle better and find new ways
to step ahead.

6. More Integration Options
Our social media integration allows you to easily send surveys to your
favorite social platforms right from ours. This includes Facebook,
Twitter and Linkedin. Customers that host a research panel or
community with Survey Analytics can utilize social media integration
for members to sign in or join using Facebook or Linkedin profile
integration.
Software Development Kit
A Software Development Kit (SDK) is embedded into your existing
mobile application and allows you to take advantage of all of the
Survey Analytics mobile capabilities right in your app. You can fully
control and turn on/off the modules you need to use to collect
feedback in your app. You can add a surveys tab to your app
navigation or set triggers to display surveys at certain times within the
app experience.
A developer toolkit for mobile surveys
Seamless integration through JSON and API
Enabled in iOS (4.3 and up) and Android
Over 30 pre-defined question types are included
Real-time reporting and data accessibility

7. Enterprise Driven API
We have a survey response API to send surveys and retrieve data. We
also have a panel API to drive engagement within your own community.
When enabled, these APIs have been developed for specific customers of
Survey Analytics and can help your team measure behavior at a deeper
level. They collect data from our system and push the information into
your enterprise database for you to export and analyze the information.

8. Survey Analytics about us
We help companies listen.
At Survey Analytics, surveys are just a small piece of the puzzle. We help
companies listen through our suite of powerful and interconnected DIY
research tools. Our platform gives you the actionable reports you need to
engage with your audience. With real-time analytics and customizable
dashboards, you can see the information that you need to make the right
decisions.
Aside from surveys, we offer high quality panel and community building
software as well as a variety of tools for developers such as API calls to
Salesforce and a mobile survey SDK. Our platform adheres to the highest
levels of security to protect your valuable information. We support 44
languages and are currently helping clients in 15 countries and 30 different
industries.
www.surveyanalytics.com
1 (800) 326-5570 • USA
+1 (513) 268-6458 • International
@SurveyAnalytics
Seattle
93 S. Jackson St.
#71641
Seattle, WA 98104
Cincinnati
823 Delta Ave
Suite F
Cincinnati, OH 45226
Pune
501, 4th Floor, ITI Rd
Aundh, Pune, 411007