My talk from Frozen Rails 2010 in Helsinki.

1. Of perfection,
perfectionism
and perfect
web apps
Jarkko Laine

11. http://www.flickr.com/photos/robertball/4574258804/

13. ...but never post to our own blog

14. ...but can’t actually DO anything

15. ...but hardly get the gear dirty before
needing the next year’s model

16. ...but fail to spend the time to exercise to
actually learn the sport

17. XHTML Accessibility
TDD Agile XP
CSS SCRUM BDD
WCAG ECMA

18. never

19. "We're so obsessed
with building baseball
fields that we forget
we're supposed to
play in them."
Scott Beale / laughingsquid.com

20. 1. Ship
2. Get the word out
3. There’s no step 3
(we’re dealing with Rails, after all)

21. SHIP

22. Launch

23. Dump the
clutch

24. Shipping is
hard

25. perfect for
whom?

26. MVP

27. u c
F MVPk

28. http://www.flickr.com/photos/alexcarpenterphotography/4015112557/

29. http://www.flickr.com/photos/quiteadept/3225912352/

31. http://www.flickr.com/photos/quiteadept/3225912352/

32. http://www.flickr.com/photos/paperpariah/2424178160/

33. http://www.flickr.com/photos/alexcarpenterphotography/4015112557/

34. Launch

35. Launch

36. <label for="email">EMAIL</label>
<input id="email" name="email" type="text" />

37. Get the word
out

38. Market

39. Get out of
the closet

40. “Oma kehu
haisee”

41. ...if we ever published it

42. told two guys in the previous meeting

43. You owe to
your users
to tell about
your product

44. marketing is
not
http://www.flickr.com/photos/us_army_rolling_along/3668249791/

45. marketing is
not

46. marketing is
not
leveraging the power of
social networks

48. Markets are
conversations

49. Wrong:
Read my blog w00t:
http://lameassdump.com

50. Correct:
The Goldman Sachs case is an
interesting twist of the so-called
Magnetar Trade (http://myarticle-
about-it.com). The difference is, in this
case Goldman was the issuer of the
hedge fund, whereas Magnetar was just
a client buying the CDO.

52. 1. dump the clutch
2. Get out of the
closet

53. "I say never be complete, I say
stop being perfect, I say let’s
evolve, let the chips fall where
they may." — Tyler Durden
http://www.flickr.com/photos/doczork/145199485/

54. #frozenspam
Thank You