Nova Scotia Web Media Consultants Supernova Media present Wordpress 101 for beginners. WordPress is an open source blog tool and publishing platform customized into a Content Management System (CMS). It has many features including a plug-in architecture and a template system. WordPress is used by over 14% of the 1,000,000 biggest websites.
2. Stay Informed
Join our E-Club http://bit.ly/SNMe-club to receive our
monthly newsletter, with practical tips to increase
brand awareness and strategies for more engaging
relationships with your clients.
Visit and Like our Facebook page
http://on.fb.me/KFujSu Go ahead - post your Social
Media & WordPress questions and get answers in
real time.
3. It Starts With Passion
There’s no shortage of creative thinkers out there.
What’s a little harder to find are creative thinkers who
understand business. That’s where Supernova Media
Shines.
We are a full service web company. We provide our
customers with a uniform custom branded web
presence.
At Supernova Media we specialize in the speedy setup
of WordPress websites & blogs. All our websites are
mobile friendly, have onsite search engine optimization
and social media integration.
4. What is WordPress?
WordPress is no doubt the most popular content
management and blog publishing application available
on the web today. First released in as a basic blog
engine, WordPress is now a full-featured, fully
customizable website creation tool used by millions of
individuals, businesses and organizations around the
world. WordPress is most popular for its packaged
application, which can be downloaded for free at
WordPress.org and installed anywhere as the basis,
platform, and structure for an entire website. It also
offers free blog services online at WordPress.com.
5. What is WordPress?
Because it is open source—meaning simply that all
of its code and files are free to use, customize, and
enhance—WordPress technology has been
harnessed by thousands. From curious individuals
to freelance professionals to Fortune 500
companies, people all over the world use
WordPress because of its many powerful features.
These include a templating
system, workflow, search-engine friendly link
structures, advanced content categorization, and
more.
7. WordPress Statistics
Today 374,196 bloggers posted 412,407 posts and 420,254 comments.
That’s about 286 posts per minute, and 292 comments per minute. In
total 95,205,329 words were written. That's more than 2 times larger than
the entire Encyclopedia Britannica, which has about 40 million words!
How many people read blogs on WordPress.com?
Over 297 million people view more than 2.5 billion pages each month.
How many posts are published on WordPress.com?
WordPress.com users produce about 500,000 new posts and 400,000 new
comments on an average day.
8. WordPress Statistics
Where in the world is WordPress.com used?
WordPress blogs are written in over 120 languages. Below is a break down of
the top 10 languages:
English 66%
Spanish 8.7%
Portuguese 6.5%
Indonesian 3.5%
Italian 2%
German 1.8%
French 1.4%
Russian 1.1%
Vietnamese 1.1%
Swedish 1.0%
9. WordPress Statistics
Who publishes on WordPress.com?
From TechCrunch to TED, CNN, and the National
Football League, WordPress.com users span a broad
range.
WordPress has a publisher blog detailing some
leading WordPress sites. You can also see more top
WordPress.com blogs of the moment or view the top
freshly pressed posts.
10. Login
Where to log in?
Once you have your Wordpress blog installed
(WordPress install page- how to), you need to log-
in to the WordPress administration area from
where you can write posts and articles, manage
comments, change your theme, etc. To log in the
WP admin panel, navigate to the WP login page or
directly type the URL in your browser:
Then enter you user id and password
12. Dashboard
The Dashboard is the first screen you see when you
log into the administration area of your blog. The main
idea of the dashboard is to give you a place where you
can get an at-a-glance overview of what’s happening
with your blog. You can catch up on news, view your
draft posts, see who’s linking to you or how popular
your content’s been, quickly put out a no-frills post, or
check out and moderate your latest comments. It’s like
a bird’s eye view of operations, from which you can
swoop down into the particular details.
13. Dashboard
On the left hand side you see the menu
options for WordPress: In the main body of the
Dashboard you see the
Dashboard, modules:
Post,
Media, Right Now,
Links, Recent Comments,
Pages, Incoming Links,
Comments, Plugins,
Thesis, QuickPress,
Appearance, Recent Drafts,
Plugins, WordPress Blog
Users, Other WordPress News.
Tools,
Settings.
14. Dashboard
Note: Your display may show different menu
options and modules depending on the plugins
you have installed and the wordpress theme
you are using. Also, you can set the screen
display options to show ans hide certain
modules by selecting the “Screen Options” on
the upper right-hand corner of the dashboard,
just below your User name and log out option.
15. Dashboard Modules
The Right Now module offers an “at-a-glance” look at your blog’s
posts, pages, categories, and tags. Click on the number and you’ll be taken
to the associated screen. There is also a count of
total, approved, pending, and spam comments. You can also click on the
numbers to load the appropriate comments screen. Below this info are
some links to get you into themes, widgets, or the spam queue.
The Recent Comments module has a lot of new functionality to make
working with comments quick and easy from the Dashboard. It will show up
to 5 of the latest comments on your blog. If you hover your mouse over one
of the listed comments, action links will appear, letting you
Approve/Unapprove, Edit, Reply, Mark as Spam, or Delete. If you click on
the Reply action link, a form will appear, letting you reply to the comment
directly from the Dashboard.
16. Dashboard Modules
The Incoming Links module will use Google Blog Search to
display other blogs that have linked to your blog.
QuickPress is a mini-post editor that allows instant content
creation from the Dashboard. You can include a title, body
text, media files, and tags in the post, and have the option of
saving it as a draft or publishing immediately. For additional
options such as adding categories or setting a future publish
date, you should use the Add New Post screen.
The Recent Drafts module displays links to your most recent
drafts, allowing one-click access from the Dashboard. If you
create drafts using QuickPress, they will appear in this module
immediately.
17. Dashboard Modules
WordPress Blog & Other WordPress News are modules
that show news snippets and links to:
• Recent posts from the WordPress.com News blog
• Top WordPress.com blogs
• Top Posts from around WordPress.com
• Fastest Growing WordPress.com blogs
Configuring the Dashboard
Just like many of the administration screens, you can
configure the Dashboard by showing/hiding,
opening/closing, and moving modules.
18. Writing a Post
Writing posts and pages is the core activity in WordPress.
Posts are entries that display in reverse chronological
order on your blog’s front page. Posts are included in
category lists, archives, and feeds. Posts are always
associated with a date, which is included in the URL. You
can start your editorial experience by clicking the Add New
button located in the Posts menu.
Under the main Posts menu you have the following four
options (as shown in the screen shots below):
Posts - If you would like to edit a draft or a published post.
19. Writing a Post
Add New - Allows you to add a new post to your blog.
Categories - WordPress categories can be a key element in providing your
readers with a good experience when the come to your blog. A well designed
category structure can also have a substantial impact on your blog’s search
engine performance.
Post Tags - Tags provide a useful way to group related posts together, and to
quickly tell readers what a post is about. Tags also make it easier for people to
find your content. Tags are similar to, but more specific than, categories. The use
of tags is completely optional. Your posts will appear in the global tag listings of
any tags or categories you use. Therefore, assigning tags and categories to your
post increases the chance that other WordPress.com users will see your content.
20. Writing a Post
When you mouse over the menu option you
will see a small blue arrow indicating the
“click to toggle” menu open option.
After you have selected the add new post
you will see the following screen:
This is the Body of the post design editor, where
you format your posts.
• You can insert images, media, video, into you
posts.
• You add post to a specific category and add
tag to the post.
• You can save your post as a draft.
21. Writing a Post
• You can preview your post.
• You can set the visibility of a post.
• You can set the publish date.
• And of course you can click Publish, then you can view your
published post.
Descriptions of Post Fields
Title - The title of your post. You can use any words or phrases. Avoid
using the same title twice as that will cause problems. You can use
commas, apostrophes, quotes, hypens/dashes, and other typical
symbols in the post like "My Site - Here's Lookin' at You, Kid."
WordPress will clean it up for the link to the post, called the post-slug.
22. Writing a Post
Post Editing Area - The blank box where you enter your
writing, links, links to images, and any information you want to display
on your site. You can use either the Visual or the HTML view to
compose your posts. For more on the HTML view, see the section
below, Visual Versus HTML View.
Preview button - Allows you to view the post before officially publishing
it and we recommend that you do so to make sure that everything
looks ok. There different post status that you can select but before
publishing there are only two options available. One is called Draft, and
the other is called Pending Review. Pending Review option is for your
blog users with a contributor role. They can contribute to your blog, but
all their articles must be approved by an administrator before they can
be published.
23. Writing a Post
Publish box - Contains buttons that control
the state of your post. The main states are
Published, Pending Review, and Draft. A
Published status means the post has been
published on your blog for all to see.
Pending Review means the draft is waiting
for review by an editor prior to publication.
Draft means the post has not been published
and remains a draft for you. If you select a
specific publish status and click the update
post or Publish button, that status is applied
to the post.
24. Writing a Post
For example, to save a post in the Pending
Review status, select Pending Review from the
Publish Status drop-down box, and click Save As
Pending. (You will see all posts organized by
status by going to Posts > Edit). To schedule a
post for publication on a future time or date, click
"Edit" in the Publish area next to the words
"Publish immediately". You can also change the
publish date to a date in the past to back-date
posts. Change the settings to the desired time
and date. You must also hit the "Publish" button
when you have completed the post to publish at
the desired time and date.
25. Writing a Post
Publish box Visibility - This determines how your post
appears to the world. Public posts will be visible by all
website visitors once published. Password Protected
posts are published to all, but visitors must know the
password to view the post content. Private posts are
visible only to you (and to other editors or admins
within your site). If your theme supports the sticky
post option, you can check the “stick this post on the
front page” box and it will make that post appear at the
top of all other posts for as long as you want. This
really helps when you are running a contest/promotion
on your website or something of that sort.
26. Writing a Post
Permalink - After saving your post, the Permalink below the title shows the
potential URL for the post, as long as you have permalinks enabled. (To enable
permalinks, go to Settings > Permalinks.) The URL is generated from your title. In
previous versions of WordPress, this was referred to as the "page-slug." The
commas, quotes, apostrophes, and other non-HTML favorable characters are
changed and a dash is put between each word. If your title is "Buyers Wanted,
Many “affordable” homes for sale.", it will be cleaned up to be "buyers-wanted-
many-affordable-homes-for-sale" as the title. You can manually change this,
maybe shortening it to "buyers-wanted".
Save - Allows you to save your post as a draft / pending review rather than
immediately publishing it. To return to your drafts later, visit Posts - Edit - in the
menu bar, then select your post from the list.
27. Writing a Post
Publish - Publishes your post on the site. You can edit the time when
the post is published by clicking the Edit link above the Publish button
and specifying the time you want the post to be published. By
default, at the time the post is first auto-saved, that will be the date
and time of the post within the database.
Post Tags - Refers to micro-categories for your blog, similar to
including index entries for a page. Posts with similar tags are linked
together when a user clicks one of the tags. Tags have to be enabled
with the right code in your theme for them to appear in your post. Add
new tags to the post by typing the tag into the box and clicking "Add".
28. Writing a Post
Categories - The general topic the post can be classified in.
Generally, bloggers have 7-10 categories for their content. Readers can
browse specific categories to see all posts in the category. To add a new
category, click the +Add New Category link in this section. You can manage
your categories by going to Posts > Categories.
Excerpt - A summary/brief teaser of your posts featured on the front page
of your site as well as on the category, archives, and search non-single post
pages. It only appears in your post if you have changed the index.php
template file to display the Excerpt instead of the full Content of a post. If
so, WordPress will automatically use the first 55 words of your post as the
Excerpt or up until the use of the More Quicktag mark. If you use an Explicit
Excerpt, this will be used no matter what.
29. Writing a Post
Send Trackbacks - When writing a post in WordPress,
you might end up using sites as a resource, or you might
link to external articles as a reference. Note that the
Excerpt does not usually appear by default. WordPress
has a way of keeping track of that and it is called
trackbacks. Most of the time if not all of the time, the
system automatically detects each external link, and
notify the other site that it is being cited. Therefore if the
other site chooses, they can list your link as a trackback
below their comments. But you may also enter URLs if
you want to confirm that you send trackback to these
specific links in the field shown in the image above.
30. Writing a Post
Discussion - Options to enable interactivity and
notification of your posts. This section hosts two check
boxes: Allow Comments on this post and Allow
trackbacks and pingbacks on this post. If Allowing
Comments is unchecked, no one can post comments
to this particular post. If Allowing Pings is
unchecked, no one can post pingbacks or trackbacks
to this particular post. Control Discussion in
WordPress. This is a very resourceful option when
writing an announcement article because there is no
reason for users to comment.
31. Writing a Post
Password Protect This Post - To password protect a post, click Edit next to Visibility in
the Publish area to the top right, then click Password Protected, click Ok, and enter a
password. Then click OK. Note - Editor and Admin users can see password protected or
private posts in the edit view without knowing the password.
Post Author - A list of all blog authors you can select from to attribute as the post
author. This section only shows if you have multiple users with authoring rights in your
blog. For more information, see Users and Authors.
Note: Some options are theme specific. Meaning depending on which them you have for
your Blog you will see different options.
32. Writing a Post
SEO Details and Additional
Style - Right out of the box
Thesis includes some
pretty powerful SEO
options. One of the most
important ones is the meta
description box in the add
new post page. Whenever
you create a new post you
should always get in the
habit of filling this out
accurately with relative
keywords.
33. Writing a Post
The first 3 items are: Custom Title Tag ~ Meta Description ~ Meta Keywords
Custom Title Tag - By default, all of your post and page
title tags will consist of the title of that particular post or
page (which you assign when creating the post or page in
WordPress). You can override this behavior, and further
extend your on-page SEO, by entering your own desired
value for the title tag in the “Custom Title Tag” field. This is
the text that appears at the top of the browser and is also
the title used when your article is displayed in the search
results. An example of this feature being useful would be if
you want to remove your site name from one page, but
keep it for others.
34. Writing a Post
Meta Description - This is what appears underneath your
post title in the search results. A meta description isn’t
always used by Google, but it usually is. Make sure to
accurately describe your post in ~160 words and you should
be fine. This has no affect on your rankings, but it does
have an affect on your clickthrough rate. Use this spot to
entice users to click on your post.
Meta Keywords - Google has been very upfront saying they
do not use meta keywords, so I wouldn’t worry about them.
If you’d like, you can put keywords in here.
35. Writing a Post
Post Image and Thumbnail - Post images are a perfect
way to add more visual punch to your site. During the
normal stream of content, Thesis Post Images will
display full-size, and by default, they’ll be automatically
cropped into smaller thumbnail images for use in other
areas, like teasers. The options you use to specify a
Thesis Post Image and/or Thumbnail are located on the
Edit panel for each Post or Page, under Post Image and
Thumbnail.
36. Writing a Post
Before adding an image, you should click the +more info link to the right of the words
“Post Image”. In the explanatory text there, Thesis will give you information about the
maximum width it has determined that you should use for post images, based on the
current width of your content column. A lot of people don’t worry about their image alt
text. That’s silly. Google and other search engines can’t see images, so let them
know what the image is about. Provide a short description with your keywords for
both the post image and the post thumbnail as well as any other images you use.
(Bonus tip: Name your images smartly. Let google know that the image is
keyword.jpg, rather than 1xxx0766rT3.jpg.)
Multimedia Box Options -Thesis allows you override the Default (i.e., Sitewide)
Settings for the Multimedia Box for each Post and Page you create.
37. Writing a Post
Robots Meta Tags - Use this if you choose to
not have Google index, or crawl the post.
CSS Class - if you’re good at code and want
to format the post differently than the default
for WordPress.
“Read More” Text - if you want to show a
portion of your post you can have a “read
more” link to view the entire post.
301 Redirect for this Page’s URL - usually
used for affiliate links.
38. Add an Image to Your Post
These four tiny icons are used to insert images, video, music and media into your post.
Now as you can see, we have combined two tabs
together in the image(to the right), but they do not
appear right below each other.
39. Add an Image to Your Post
Input options:
From Computer
From URL
Media Library
You would have to click on From URL tab to see the bottom version. But it is just that easy to insert
an image with WordPress.
You can either upload it from your computer, or you can simply use the one that you have already
uploaded on the web.
Adding a video, music or other media (such as a pdf document) follows the same procedure. If you
click on From Computer, click on select files, a dialogue window opens which allows you to find
the image file on your computer, select the image, and upload it.
40. Add an Image to Your Post
If you click on From URL, you would be entering the url of the
image. For example if you have an image stored on flicker or
photobucket, you would use that url link for the image. You can
also add images from your computer.
Also you can add a title to your photo, an image caption, set the
alignment of the image and add a link to the image.
The alignment of the image effect the warping of the text around
the image and the placement of the image whether it’s left, right or
center justification.
Adding a link to the image will make that image clickable, meaning
it will take the viewer to another URL.
41. Our Services
Being Passionate comes easy when you
genuinely enjoy what you do. We offer an
array of services at Supernova Media but
here’s what we do best:
• Web Design & Hosting
• Consulting
• Branding
• Virtual Tours
We know that your success is our success.
Contact Us
42. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
Google+ : Nancy Bain Like Supernova Media on
Follow Nancy on Twitter Facebook
Visit her Website Find her on LinkedIn
Follow her Blog And visit her YouTube Channel