Nova Scotia Web Media Consultants Supernova Studios Presents our second in a series of LinkedIn Tutorials. Learn how to create and use your LinkedIn Profile with these simple tips.
2. Stay Informed
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3. It Starts With Passion
There’s no shortage of creative thinkers out there.
What’s a little harder to find are creative thinkers who
understand business. That’s where Supernova Media
Shines.
We are a full service web company. We provide our
customers with a uniform custom branded web
presence.
At Supernova Media we specialize in the speedy setup
of WordPress websites & blogs. All our websites are
mobile friendly, have onsite search engine optimization
and social media integration.
4. Why Does It Matter? LinkedIn
LinkedIn Stats:
116 million+ members
1 million new members every week
17.8 million belong to groups
1.2 million comments on posts to groups
each week
2 billion people searches annually
1 million companies have a company page
5. 2012 LinkedIn Demographics
116 MILLION LINKEDIN MEMBERS WORLDWIDE
18-24 23%
Female 25-34 35.2%
Male 41.5%
58.5%
35-54 35%
54+ 6.8%
6. 2012 LinkedIn Demographics
Africa 3.2% Middle East 2.6%
3.1 MIO
Oceania 2.3%
3.9 MIO 2.8 MIO
Latin America 9.8%
11.6 MIO
Asia 13.9%
16.5 MIO
North America 45.7%
54.3 MIO
Europe 22.4%
26.6 MIO
Members Distribution by Area
7. Key Facts
LinkedIn Officially launched in May 2003
It Reached 1 million users in September 2004
Operates in over 200 countries
Over 44% of LinkedIn members are located outside of North America
100% of Fortune 500 companies have executives using LinkedIn.
80% of all LinkedIn members live in the Top 10 countries.
23% of Canadians with a LinkedIn profile have received a job offer.
8. 5 Quick Tips for LinkedIn
Think Like A Boss (And What They Would Search For)
Before LinkedIn can help you become rich, you’ve got to get keyword rich. Put
yourself in a recruiter’s shoes, imagine what they might search for, and make
sure you use multiple keywords to describe your skills. For example, a blogger
can include keywords like “writing” and “researching”, but should also include the
skills they are developing, like “HTML, WordPress, Photoshop”, etc.
Supernova Studios Tip: Cover all your bases by including long and short form
titles of your position. If you’re a Customer Service Representative, also include
“CSR” in your keywords.
9. 5 Quick Tips for LinkedIn
Customize the Websites Section
Make people want to click on the websites you list by giving them descriptive titles.
Instead of pointing to Supernovastudios.ca, I’d label it as “Web Media Consulting”. To do
this, select “Other” in the drop-down menu when selecting your website, and it will prompt
you to manually type in your preferred title. Drop in the URL in the appropriate field, and
save your changes. You can include up to three sites total.
Give and Receive Feedback
One of the first things recruiters will look for once they’re on your page is positive
feedback. A great recommendation can go a long way in making a good impression on a
potential employer. Be sure to use the “Request Recommendation” feature on any
colleagues you feel would review your work favorably. Score some good karma points by
taking a few minutes to also provide recommendations to people who ask them of you.
10. 5 Quick Tips for LinkedIn
Focus On Your Strengths
While optimizing your skill set (in the Skills and Certification section) will help make you easier
to be found, it’s crucial that you’re being discovered for the right things. If you fake it and
highlight skills you don’t necessarily possess, you’re going to waste a recruiter’s time if they
contact you for a job you can’t perform. Zone in on your best qualifications and focus on listing
those in a way that’ll attract the offers you want.
11. 5 Quick Tips for LinkedIn
Customize Your URL
Specific URLs look a lot more professional than generic
ones, but more importantly, it helps you rank higher in
search results within LinkedIn and Google. Here’s how:
In “Edit My Profile” mode, click on the “Edit” tab next to
your URL. This will allow you to create a URL unique to
you. Like this: http://ca.linkedin.com/in/supernovastudios
12. LinkedIn Groups
LinkedIn Groups provide areas where like-minded individuals who work in the same
industry, at the same company or simply share the same interests can explore
ideas, discuss business opportunities and take part in conversations.
Individuals can join pre-established LinkedIn groups by simply visiting the Groups section
on LinkedIn. Search for groups by name or use a relevant keyword (e.g. agriculture
associations). Groups are organized into categories such as Professional, Non-
Profit, Alumni, Networking, etc. Some groups require a request to join and others offer
open access. There is no limit to the number of groups you can join as a LinkedIn member.
When you join or host a group, that group’s icon and link are posted on your profile page.
13. LinkedIn Groups
As a LinkedIn account
holder, you can create a group
and invite your connections to
join. To do so go to the groups
section and click “Create a
Group” (see arrows). This will
take you to a page where you
can complete information
about your group including the
name, description, website
address if
applicable, preferred
language, etc.
14. LinkedIn Groups
When adding members to your group you can “Send Invitations.” There are three ways to
invite someone to join your group:
① Select them from a list of your personal connections
② Enter their email addresses
③ Upload a CSV (Excel) file with contact information
15. Building Influential Connections
Here’s how:
Identify the Best Group Opportunities
Evaluate the groups you’ve joined or intend to join and focus on the top 3
to 5 groups that most accurately represent your target demographic. Also,
you’ll want to choose groups that don’t have a huge membership.
I recommend that you choose groups that have at least a few hundred
members, but no more than a few thousand if you really want to maximize
your visibility.
Plan to proactively visit each of your top groups 2-3 times a week.
Don’t wait for the daily or weekly updates that come to your email inbox.
Identify your best opportunities and plan to make frequent and consistent
appearances!
16. Building Influential Connections
Target the Most Popular Discussions in Each Group
The most “popular” discussions within a group generally get the most visibility. These are the topics
where members are most actively engaged and they feature discussions that you will want to weigh
in on. The most popular discussions are at the top of the group discussion page, and typically there
will be quite a few comments associated with them for you to review and learn from.
As you weigh in on popular discussions, respond to existing comments, provide an insight or
opinion or even ask a thought-provoking question to generate additional comments. You can
also “Like” and “Share” these discussions with your connections.
If your comments add value to
the popular discussions,
members will begin to
recognize you as a thought
leader within the group.
17. Building Influential Connections
Start Your Own Discussion
Starting your own discussion thread is also a powerful tool within a
group, but you must be strategic with this. I recommend that you wait to
start your own discussion until after you’ve spent some time
participating in the top discussions first (#2).
In addition, observe the contributions of the most active group members
in order to understand their concerns, goals and objectives. What seems
to be important to them?
Also study prior popular discussions. What topics have resonated with
members? In starting your own discussion, pose a question, ask for help
or advice or post a relevant and interesting article or resource for the
group’s benefit. Your goal with starting your own discussion is to
encourage as much engagement as possible!
18. Building Influential Connections
Follow Up and Follow Through
One of the disadvantages of LinkedIn Groups is that it’s difficult to keep up with
updates unless you proactively visit your top groups as recommended. Make
sure to keep up with the conversations you’re participating in.
Don’t let too much time lapse and don’t leave a conversation open. Keep your
comments fresh and interesting to demonstrate your commitment to your
groups.
Also consider handing out “Likes” for interesting posts by group members and
share valuable posts as LinkedIn status updates. When you share a group
discussion post as a status update, you’re exposing it to all of your connections
and giving the post greater visibility within LinkedIn. Promoting and connecting
others on LinkedIn can build social influence.
19. Building Influential Connections
Start Your Own Group
If you’re willing to make the commitment, another option is tostart your own LinkedIn Group. If
you manage your own group, you have control over many aspects of your group. To an
extent, you can control which discussions get more visibility through the “Manager’s Choice”
feature.
As the founder of the group, it’s actually your job to lead discussions with the group! Ultimately it
will be the members who push the most interesting discussions to the top. When you start your
own group, make sure that you have a well-defined niche or theme. Otherwise you may not get
much traction. Focus on bringing people together who can benefit from sharing mutual
experiences and insights.
Using this approach for your LinkedIn Group participation strategy can help you maximize your
time and energy on the network. Making a commitment to adding value to a small number of
targeted groups on a consistent basis will help you build influence and new connections. In
addition, you’ll find that there’s little competition in this strategy!
20. LinkedIn Answers
To help those seeking resources, information and answers to burning questions, LinkedIn
has created “Answers”. As a members of the LinkedIn professional network, you can ask
and answer questions relevant to your profession. When you submit a question it is made
public. Anyone who finds your question may submit an answer. Those who submit the
question to start can select the best answer from those provided. If you provide the best
answer for a particular question, this information will be shared on LinkedIn Answers with
your connections.
21. Company Pages
In addition to personal profile accounts, organizations may create company pages on
LinkedIn. Company pages can be used to make announcements, share discussion and
promote job opportunities with your company. To create a company page for your
business, go to the main Companies page and select “Add a Company”. Every company
page must have a name, description, headquarters location, and a list of specialties that
your business provides.
22. Company Pages
Several popular businesses in the Fortune 500 already have a company page on
LinkedIn. You can find them with the search function or by browsing by industry. LinkedIn
allows you to “follow” companies and receive alerts when activity occurs such as new
hires, departures and job openings.
23. Ready, Set,
Go!
Your LinkedIn profile is a significant part of
your public image and credibility. With the
pace of our lives changing rapidly, your on-
line presence is taking a more significant role
than your paper presence so be
creative, know that it will take a while to get
the profile you are very happy with (just like a
solid resume) and have fun with it.
Now, you're ready to get LinkedIn to
work for you!
24. Our Services
Being Passionate comes easy when you
genuinely enjoy what you do. We offer an
array of services at Supernova Media but
here’s what we do best:
• Web Design & Hosting
• Consulting
• Branding
• Virtual Tours
We know that your success is our success.
Contact Us
25. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
Google+ : Nancy Bain Like Supernova Media on
Follow Nancy on Twitter Facebook
Visit her Website Find her on LinkedIn
Follow her Blog And visit her YouTube Channel