2. The Start
Customer focus: E-Commerce giants focus:
Brand Scale the shop
Niche players focus: Software industry focus:
Build a shop Shops
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
3. Growth
Customer focus: E-Commerce giants focus:
Products More Selection
(Marketplace!)
Niche players focus: Software industry focus:
Scale the shop Shops
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
4. Jeff told them
Source: ebaystrategies
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
5. Today
Customer focus: E-Commerce giants focus:
Products Stay profitabel
Niche players focus: Software industry focus:
More selection
(+ update Magento) Shops + X
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
6. Trends
• Online Marketing spendings increase while
the customer base does not grow anymore
(high CPOs)
• Selection is becoming less important for the
customer but is strongly recommended in
terms of handling the customer acquisition
costs
• Main factor for the success of e-commerce
models will become the art of engagement
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
7. Recommendations
Trend Solution
Online Marketing Stop doing shops
Spendings Dilemma
Selection becomes Start Marketplaces
even more important
Becoming more Stop doing shops
attractive
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
8. 2.0 elements
• Software: very flexible solutions (assortment,
partners, apps)
• Customer acquisition: Performance marketing
strategy is not your main focus anymore
• Scalable: Multiple Shops (10+)
• Sustainable: Vertical integrated (store brands)
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf