There’s a tiny cash register in your pocket. It’s called a smart phone. And it’s changing the way we shop. If your business sells anything online, you must gear up for mobile commerce, or what we call ‘mcommerce.’ Mobile commerce is big and getting bigger.

1. What is Mobile Commerce Website
Design?
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2. Mobile Commerce - Las Vegas SEO Company
There’s a tiny cash register in your pocket. It’s called a smart phone.
And it’s changing the way we shop.
If your business sells anything online, you must gear up for mobile
commerce, or what we call ‘m commerce.’

3. MOBILE COMMERCE IS BIG AND GETTING BIGGER. JUST TAKE A
LOOK AT THE NUMBERS:
● 29% of mobile users have already used a phone to make a
purchase (source: BI Intelligence).
● 12% of eCommerce in 4Q 2012 were made via smart phone or
tablet (source: ComScore)
● There will be 500M mobile shoppers worldwide by 2016 (source:
yStatus)
● Expect triple digit growth rates in mcommerce thru 2016.
(source: yStatus)
● In 2013 Asia Pacific ecommerce sales will overtake North
America ecommerce sales with over a third of globel ecommerce
sales from AsiaPacific (source: yStatus)

4. ● Men in U.S. are 20% more likely than women to use mobile to
make a purchase (source: Kantar Media).
● 43% of tablet computer users spend more time on their tablets
than their computers (source: Google)
● 33% of tablet computer users spend more time on their tablets
than watching TV (source: Google)
● Tablet users are early adopters who typically spend more
money, book more trips, and consume more media content
(source: Adobe)
The bottom line is your ecommerce site MUST support
mcommerce.

5. So what can you do? Well, your ‘old’ website probably doesn’t fit well on
smaller screens. Sure, you can ‘see’ the site on your smart phone or
tablet, but you can’t shop easily. For example, the text may be too small to
read. And the navigational features, like hover buttons and drop down
menus, won’t be intuitive for mobile users who move through sites by
tapping and sliding.
Moreover, your ‘old’ site is most likely too heavy for mobile. It may load too
slowly on mobile. Mobile shoppers prefer speedy pages and beautiful, tactile
images and graphics.
One quick workaround is to create sub-domains for your website, something
like ‘m.yourdomain.com.’ Basically, you would make different templates for
different screen sizes. When a shopper visits your site on a smart phone, your
site will automatically serve the template for smart phones. Similarly, your
site will show the template for tablets when someone accesses the site via a
tablet.
The problem with this method is maintenance. Every time you make a change
to the ‘desktop’ site, you must then make the same change to all the other
templates. It becomes too labor intensive.

6. The smart way is to replace your ‘old’ site with a responsive design.
Responsive websites automatically adjust to the user's screen size. In
this case, you have one site that rearranges itself for an optimal
shopping experience.
To see a live example of responsive Hawaii website design, go to
UnitedPixelWorkers.com. If you are on a desktop or laptop, take your
cursor and make the window smaller. Notice how the site
automatically rearranges itself? That’s responsive design.
I recommend Magento (magentocommerce.com) for most
ecommerce sites. You can buy responsive themes here:
templatemonster.com/magentothemes.php.
When shopping for themes, just concentrate on the ‘flow’ or layout of
the design. All other design elements, like colors, pictures, graphics
and text, can be easily customized.

7. Author:
JAMES KERR, Founder and Chief Geek of SuperGeeks. Mr. Kerr's tech tips
help businesses improve efficiencies and boost sales. Learn how your
company can leverage search engine marketing. Visit at
www.SuperGeeks.Biz.