1. Competitive Analysis of Online
Property Portals In India
From
Nadim Tamboli
9021281421

2. Executive Summary
• Identifying the Gap between the
competitors and highlighting key
areas of improvement in order to
surpass the competition. This report
is based on analytical data (Inputs)
from third party website.

3. Online Property Portals -
Competitive Analysis On Key
Parameters

4. Key Players

5. Website Review Index

6. Parameters
Magicbrick
s
99acres Housing Commonfloor Makaan Indiaproperty
World Ranking 2764 2079 5525 2726 10402 2677
All India Ranking 231 146 513 176 779 172
Site Rank Movement 22 24 20438 57 -1060 6227
Estimated website
traffic net worth in $ $881449 $1100000 $94981 $881127 $232394 $785202
% Growth 0.80% 1.11% 44.62% 2.04% -11.39% 66.99%
Avg Page Load Time 8 Seconds 3 Seconds 2 Seconds 3 Seconds 5 Seconds 4 Seconds
Daily Page View 402488 513779 43370 402341 106116 358540
Website Backlinks 1451 2177 120 1495 730 914
Review 79.1 68.9 76.1 77.8 74.4 77.6
Successfully passed 20 17 19 19 18 21
Room for
improvement
6 4 4 5 5 5
Errors to fix 5 9 4 4 8 6

7. Parameters
Magicbric
ks
99acres Housing Commonfloor Makaan
Indiapropert
y
FB - Likes 217217 307307 N/A 123123 172172 258258
Talking About 1207 4201 N/A 3162 1076 685
Mobile
Rendering Very Slow Very Fast Very Slow Very Slow Average Slow
Mobile Optimization
Mobile CSS Yes Yes N/A N/A Yes No
Meta Viewport Tag No Yes N/A N/A Yes Yes
Apple Icon No No N/A N/A No No
Mobile Redirection Yes No N/A N/A No Yes
Flash content Yes Yes N/A N/A No Yes

8. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty
SEO
WWW Resolve
Yes
Yes Yes Yes Yes Yes
Rewrite URL
N/A
Detected
Unnecessary
elements N/A N/A N/A Clean
IP Canonicalization
Yes
Yes Yes Yes Yes No
robots.txt
Yes
Yes Yes Yes Yes Yes
XML Sitemap
Yes
Yes Yes N/A Yes Yes
Underscores in the
URLs
Yes
Yes No Yes Yes No
Title Characters (10-70) 72 166 81 N/A 75 75
Description Characters N/A 339 203 166 256 199
Meta Keywords 64 328 N/A N/A 257 235

9. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty
Internal Pages Analysis
1 8.83% 8.26% 1.61% 7.13% 4.61% Yes
2 5.15% 7.20% 1.05% 8.16% 34.40% Clean
3 50.71% 11.83% 1.11% 8.28% N/A No
Headings
<H1 1 1 0 1 1 0
<H2> 3 1 0 8 3 1
<H3> 13 1 0 9 101 0
<H4> 21 1 0 N/A 48 5
<H5> 4 1 0 N/A 0 6
Images 142 8 No 180 54 6
alt attributes are
empty or missing
81 7 N/A 177 49 6

10. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty
Internal Pages Analysis
Text/HTML Ratio 8.34% 12.98% 0.63% 5.49% 2.44% 8.24%
Flash No No No No Yes No
Frames No No No N/A No No
Blog No No Yes Yes No No
Keywords Consistency Yes No Yes Yes
bhk 98 151
crores 56 30
property 51 13
apartment 46 138
points 44
lacs 43 87 117
residential 42 26

11. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty
city 41 34
projects 35
residency 34
request 58
Price 58
Available 53
Bangalore 37 128 6
Noida 37
Mumbai 29 6
Onwards 130
Road 95
Villas 37
Nagar 30
ds-max 31

12. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty
Delhi 9
Chennai 5
Estate 5
Southproperties 5
Indiaproperty 6
Kolkata 6
In Page Links 1367 272 N/A 517 1393 88
Internal Links 80.40% 88.80% N/A 100% 96.10% 84.70%
Passing Juice 19.60% 11.20% N/A 0% 3.70% 15.30%
External Links 0% 0% N/A 0% 0.10% 0%
Backlink Counter 455455 N/A 2210000 281281 472472 237237

13. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty
Page Rank 5 N/A 4 5 N/A 5
Indexed Pages 244244 N/A 85200 244244 428428 729729
Domain Registered 8.3Yrs 8.7 19.6 6.2 13.2 12.3
Expiry 4.9 Yrs 0.5 Months 6 Months 4 0.11 4.9
Server IP
115.112.206.1
3
198.65.115.113
54.251.189.25
2
122.248.243.209
74.205.117.12
9
115.112.200.50
Server Location Mumbai STERLING - USA SINGAPORE SINGAPORE DALLAS MUMBAI
Web server Apache Nginx Nginx Apache Apache Apache
Cache tool
Google
PageSpeed
N/A N/A N/A N/A N/A
Programming language Java N/A Ruby N/A N/A N/A
JavaScript framework jQuery N/A
Backbone.js +
RequireJS +
Underscore.js
jQuery + Prototype jQuery jQuery
UI JavaScript
framework
jQuery jQuery jQuery jQuery UI N/A N/A
Server extension mod_jk N/A N/A N/A N/A N/A
Server extension mod_perl N/A N/A N/A N/A N/A
Operating system UNIX N/A N/A N/A N/A N/A

14. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty
Tomcat Web server Apache N/A N/A N/A N/A N/A
Programming language Perl N/A Ruby PHP N/A N/A
Miscellaneous N/A SWFObject N/A N/A N/A Google Tag Manager
Web Framework N/A N/A Ruby on Rails N/A N/A N/A
Video player N/A N/A N/A YouTube N/A N/A
Speed Tips N/A N/A N/A N/A N/A N/A
Advertising network N/A N/A N/A N/A Google AdSense N/A
your server is using a
caching method to speed
up page display.
Perfect Perfect Too bad Perfect Perfect Perfect
your website doesn't use
nested tables.
Perfect Perfect Perfect Too bad Perfect Perfect
your website is using inline
styles.
Too bad Too Bad Too bad Too bad Too bad Too bad
your website has too many
CSS files (more than 4).
Too bad Perfect Perfect Too bad Perfect Too bad
your website has too many
JavaScript files (more than
7).
Too bad, Perfect Perfect Too bad Too bad Too bad
your website takes
advantage of gzip.
Perfect Perfect Perfect Perfect Perfect Too bad

15. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty
Analytics
comScore Yes Yes N/A N/A N/A Yes
Crazy Egg Yes N/A N/A N/A N/A N/A
Google Analytic Yes Yes Yes Yes Yes Yes
New Relic N/A N/A Yes N/A N/A N/A
W3C Validity N/A N/A N/A N/A N/A N/A
Clicktale N/A N/A N/A N/A Yes Yes
Errors 1066 1219 23 842 1064 111
Warnings 1459 1529 12 47 255 54
Doctype
XHTML 1.0
Transitional
XHTML 1.0
Transitional
HTML5
XHTML 1.0
Transitional
N/A
XHTML 1.0
Transitional
Encoding Missing UTF-8 UTF-8 UTF-8 UTF-8 UTF-8
Deprecated HTML No Yes N/A N/A N/A Yes
Directory Browsing No No No No No No
Server Signature No No No No No No

20. Mobile Rendering – Very Slow

22. SEO

24. Keywords Consistency

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103. Thank You