3. INTRODUCTION
• Started by I.T.C in June 2,000.
• Reach out to 4 million farmers across ten states.
• Through 6,500 kiosks.
• Plans to scale up to 20,000 e-chaupal by 2012.
4. E-CHAUPAL
• Chaupal is a hindi word which means village
gathering place.
• E here stands here for electronic so it’s a village
meeting place on a electronic platform.
9. PROBLEMS PREVELING
• Improper infrastructure.
• Improper knowledge of farmers.
• Late payments.
• Exploitation of farmers.
• No incentive to farmers for better quality crop.
12. EFFECT ON THE COMPANY
• Lower procurement costs
• Direct interaction with farmers
- Control on quality & supply
security
• Low cost distribution channel
• Access to market intelligence
10
70
75
250
0
85
0
100
0
100
200
300
400
500
600
Costs(Rs./MetricTon)
Mandi e-Choupal
Commission Handling and Transit Losses
Labor Costs Bagging and Weighing
Transportation
13. EFFECT ON THE FARMERS
• Access to information
▫ Empowered decisions
▫ Improved agriculture
• Economic benefits through
lower transaction costs
• Served with dignity
• Knowledge bundled sale of
goods and services
• Hope for a brighter future
50
50
70
100
0000
0
50
100
150
200
250
300
Costs(Rs./MetricTon)
Mandi e-Choupal
Handling and Transit Losses Labor Costs
Bagging and Weighing Transportation
14. GLOBAL RECOGINITION
1. Stockholm Challenge Award 2006
2. Development Gateway Award 2005
3. World Business Award 2004
4. Harvard University case study
5. Recognized in World Development Report 2008
published by World Bank.
