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The Romance of Partnerships (SXSW 2013)

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S
Sunir Shah

This document discusses powerful partnerships and how to build successful partnerships through adding value, honesty, and mutual benefit. It recommends being direct with partners, managing partnerships well through clear expectations and contracts, and creating opportunities for all partners to succeed in order to develop strong, productive relationships and businesses.

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The Romance of Partnerships Powerful Partnerships: Making Money through Big Deals A SXSW 2013 panel
AND YOU ARE?
SEDUCTION
The best partner you’ve ever had!
Add value
Win, Win, WIN!
DATING
Be honest and direct
Project manage your partners
Contracts are written to be read
LOVE
Make it easy to succeed
“Data and leads!”
Open API
Build a powerful channel
BE FRUITFUL AND MULTIPLY
Build a magnetic business
Credits Handshake. http://www.flickr.com/photos/o5com/5220980008/ Couple in love. http://www.flickr.com/photos/rachdavies/4735512749 Engagement ring. http://www.flickr.com/photos/telachhe/4641589345/ Everyone wins. http://www.flickr.com/photos/jeremyrafanan/6139225380 Speak your mind. http://www.flickr.com/photos/wfryer/3242288624/ Hard hat area. http://www.flickr.com/photos/rcsj/3194835693/ Contract. http://www.flickr.com/photos/58558794@N07/5725641861/ Zip it. http://www.flickr.com/photos/winton/12630541/ Magnetic field. http://www.flickr.com/photos/oskay/4581194252/ Fiber optics. http://www.flickr.com/photos/felixion/93349426 Open sign. http://www.flickr.com/photos/virtualsugar/316200555/ Google Maps on iPhone. http://www.flickr.com/photos/alexchoi/352238823/ Balance scale. http://www.flickr.com/photos/61056899@N06/5751301741/ Easy Street. http://www.flickr.com/photos/chrisharley/4751679706/ Add value machine. http://www.flickr.com/photos/noii/4784716524 Hoover Dam. http://www.flickr.com/photos/http2007/4705124929 Open dam. http://www.flickr.com/photos/nanoprobe67/5761031999 Flywheel. http://www.flickr.com/photos/frield/2851961726 Chess match. http://www.flickr.com/photos/37324043@N00/3666974901/ PIpeline. http://www.flickr.com/photos/rcbodden/3936825397 Shuttle launch. http://www.flickr.com/photos/suzanmarie/5054445577/ Terminator. http://www.flickr.com/photos/31112252@N00/5331463993/ Picking up the tab. http://www.flickr.com/photos/fab_ski/4371928721 Heat pulse. http://www.flickr.com/photos/markgoodwin/2804263851/ Two-way street. http://www.flickr.com/photos/kdinuraj/4138913782/ Gustov Klimt, The Kiss.

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The Romance of Partnerships (SXSW 2013)

  • 1. The Romance of Partnerships Powerful Partnerships: Making Money through Big Deals A SXSW 2013 panel
  • 3.
  • 4.
  • 6.
  • 7. The best partner you’ve ever had!
  • 8.
  • 9.
  • 10.
  • 14. Be honest and direct
  • 16.
  • 17. Contracts are written to be read
  • 18.
  • 19.
  • 20.
  • 21. LOVE
  • 22. Make it easy to succeed
  • 25. Build a powerful channel
  • 26.
  • 27.
  • 28. BE FRUITFUL AND MULTIPLY
  • 29.
  • 30.
  • 31. Build a magnetic business
  • 32.
  • 33. Credits Handshake. http://www.flickr.com/photos/o5com/5220980008/ Couple in love. http://www.flickr.com/photos/rachdavies/4735512749 Engagement ring. http://www.flickr.com/photos/telachhe/4641589345/ Everyone wins. http://www.flickr.com/photos/jeremyrafanan/6139225380 Speak your mind. http://www.flickr.com/photos/wfryer/3242288624/ Hard hat area. http://www.flickr.com/photos/rcsj/3194835693/ Contract. http://www.flickr.com/photos/58558794@N07/5725641861/ Zip it. http://www.flickr.com/photos/winton/12630541/ Magnetic field. http://www.flickr.com/photos/oskay/4581194252/ Fiber optics. http://www.flickr.com/photos/felixion/93349426 Open sign. http://www.flickr.com/photos/virtualsugar/316200555/ Google Maps on iPhone. http://www.flickr.com/photos/alexchoi/352238823/ Balance scale. http://www.flickr.com/photos/61056899@N06/5751301741/ Easy Street. http://www.flickr.com/photos/chrisharley/4751679706/ Add value machine. http://www.flickr.com/photos/noii/4784716524 Hoover Dam. http://www.flickr.com/photos/http2007/4705124929 Open dam. http://www.flickr.com/photos/nanoprobe67/5761031999 Flywheel. http://www.flickr.com/photos/frield/2851961726 Chess match. http://www.flickr.com/photos/37324043@N00/3666974901/ PIpeline. http://www.flickr.com/photos/rcbodden/3936825397 Shuttle launch. http://www.flickr.com/photos/suzanmarie/5054445577/ Terminator. http://www.flickr.com/photos/31112252@N00/5331463993/ Picking up the tab. http://www.flickr.com/photos/fab_ski/4371928721 Heat pulse. http://www.flickr.com/photos/markgoodwin/2804263851/ Two-way street. http://www.flickr.com/photos/kdinuraj/4138913782/ Gustov Klimt, The Kiss.

Editor's Notes

  1. Nearly 200 companies participate in the trade association to build the market for small business software through partnerships.