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Briefing from the Social Media Front
- 12. ©2012,SundinAssociates©2013,SundinAssociates
Product
Promotion
The New Social Etiquette for Capturing the Online Consumer
http://blog.ness.com/Portals/72124/docs/FS_Social_CRM_WP_042911.pdf
40-45% get advice on
and make decisions
about investments,
loans and retirement.
40-45% get advice on
and make decisions
about investments,
loans and retirement.
Social media users
purchase up to 25% more
financial products than
consumers who don’t use
it.
Social media users
purchase up to 25% more
financial products than
consumers who don’t use
it.
- 22. ©2013,SundinAssociates
Behindthe
Scenes
“… the Red Sox have
just climbed back to .
500 ball.
The only saving grace
is that we met the
Yankees coming
down..”
“… the Red Sox have
just climbed back to .
500 ball.
The only saving grace
is that we met the
Yankees coming
down..”
- 25. ©2012,SundinAssociates©2013,SundinAssociates
What’sNew
“I used to have pride
when I would see my
hometown name on
signs of such a
successful business.”
“I used to have pride
when I would see my
hometown name on
signs of such a
successful business.”
“To me, it just
reflects the fact that
NSB is getting too big
and overexpanding.”
“To me, it just
reflects the fact that
NSB is getting too big
and overexpanding.”
- 27. ©2012,SundinAssociates©2013,SundinAssociates
CustomerService
State of the Media: The Social Media Report – 2013
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdf
47% of social
media users
engage in social
care.
47% of social
media users
engage in social
care.
One in three social
media users prefer
social care to
contacting a
company by phone
One in three social
media users prefer
social care to
contacting a
company by phone
- 28. ©2012,SundinAssociates©2013,SundinAssociates
CustomerService
State of the Media: The Social Media Report – 2013
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdf
• Facebook | Company’s Page – 29%
• Official Company Blog – 15%
• Twitter | Company’s Handle – 13%
• YouTube | Company’s Channel – 12%
• Facebook | Company’s Page – 29%
• Official Company Blog – 15%
• Twitter | Company’s Handle – 13%
• YouTube | Company’s Channel – 12%
- 44. ©2012,SundinAssociates©2013,SundinAssociates
Product
Promotion
Facebook users who live within 10 miles of Central
Village, CT, Danielson, CT, East Killingly, CT, Jewett City,
CT, Killingly Center, CT, Preston City, CT, South Killingly,
CT or Preston, CT, age 18 and older, who are not already
connected to Jewett City Savings Bank
71,280
- 47. ©2013,SundinAssociates
Whatarethe
risks?
“You should help at the food pantry...that’s
where all your customers are going to end
up!”
“...u are a piece of sh**.”
“Screw you.”
“I bank at ... here in Mountain
Home, Ar. We've got the best.”
“My account number is...”
“I have a love/hate
relationship with...”
“After 30 years as a customer I wish there
was a dislike button for the company.”