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QR Code Marketing




407-563-5004
SunDanceMarketingSolutions.com
Agenda



   SunDance Marketing Solutions Background

   QR Code Education & Statistics

   QR Code Campaign Examples

   Benefits Using QR Codes




407-563-5004
SunDanceMarketingSolutions.com
About SunDance Marketing Solutions


                                            Marketing Communications Company
                   Multi-
                  Channel
                  Marketing                  • Print
                                             • Digital
                 Beyond                      • Multi-Channel
    Website                      Creative
    Design        Ink on         Design
                  Paper                      • Mobile


                 Commercial
                  Printing




407-563-5004
SunDanceMarketingSolutions.com
QR Codes – What Are They?


   Quick Response Codes

   Allow for client interaction between print and digital channels

   Designed for Smartphones

   QR Codes can “lead” a client to:
     • Websites
     • Landing Pages
     • Videos
     • Maps
     • Surveys


407-563-5004
SunDanceMarketingSolutions.com
QR Codes – How Do They Work?




407-563-5004
SunDanceMarketingSolutions.com
Types of Codes




   QR Code (2-D Barcode)         Microsoft Tag (HCCB-High
                                  Capacity Color Barcode)




407-563-5004
SunDanceMarketingSolutions.com
Bar Code Readers

   iPhone Apps
     • QR Code Reader and Scanner
     • Redlaser
     • Zbar
     • Beetagg

   Android & BlackBerry
      AT&T Code Scanner
      BeeTag
      Neoreader
      i-nigma


407-563-5004
SunDanceMarketingSolutions.com
QR Codes – Why Are They Important?


   31% of Americans own a Smartphone 1

     • Predicted to jump to 50% by the end of 2011 2

   More than 50% of mobile internet users go online at least 1x day 3

   37% of U.S. Smartphone users have made a mobile purchase in the
   last 6 months 4

   85% of QR Codes drive traffic to a URL 5

   69% said they would scan to receive coupons and discounts 5


407-563-5004
SunDanceMarketingSolutions.com
QR Codes – Statistics




407-563-5004
SunDanceMarketingSolutions.com
QR Codes – Statistics




 •In 2010, U.S. Smartphone subscribers skew towards persons ages 25 - 44 2


407-563-5004
SunDanceMarketingSolutions.com
QR Codes – Creative Examples


             DESIGN               PRESENTATION




407-563-5004
SunDanceMarketingSolutions.com
QR Codes – Creative Examples




407-563-5004
SunDanceMarketingSolutions.com
Example - Neatorama and mental_floss



   QR Code Usage: Scavenger hunt to find QR
   Codes in New York City


   Incentive: Ford Fiesta


   Result: Increased participation through QR
   Codes and promoted the two web lifestyle
   magazines and the Ford Fiesta




407-563-5004
SunDanceMarketingSolutions.com
Example - Google



                           •QR Code Usage: Signage mounted at the
                           entrance to brick and mortar businesses


                           •Incentive: coupons, reviews, time savings and
                           information


                           •Result: Increased traffic & awareness




407-563-5004
SunDanceMarketingSolutions.com
Example - Calvin Klein

  •QR Code Usage: Billboard

  •Incentive: See their new racy campaign (a 40-second, uncensored
  commercial featuring model Lara Stone and a quartet of male models)

  •Result: Create curiosity and create buzz without causing complaints




               Old Ad                                      New Ad
407-563-5004
SunDanceMarketingSolutions.com
Example - Women of the Storm: Be the One Campaign


                                 • QR Code Usage: Billboard in Times
                                  Square


                                 • Incentive: Watch the Be the One video
                                  backed by celebrities and make a
                                  difference by signing a Gulf Restoration
                                  petition


                                 • Result: Received more than 117,000
                                  signatures with the help of the QR code
                                  call-to-action.


407-563-5004
SunDanceMarketingSolutions.com
Example: Conventions and Trade Shows




407-563-5004
SunDanceMarketingSolutions.com
Benefits of QR Codes



     Increase                    • Drive Traffic
     Revenue                     • Call to Action


       Reduce                    • Real-Time Analytics
        Cost                     • Instant Campaign Editing


   Strengthen                    • Interactive Engagement
      Brand                      • Innovative


407-563-5004
SunDanceMarketingSolutions.com
Tracking & Analytics for QR Codes


   Prove the ROI
   Maximize marketing spend
   24x7x365
   Web based




407-563-5004
SunDanceMarketingSolutions.com
Thank You!


                                 Questions?

                            9580 Delegates Drive
                             Orlando, FL 32837
      Brad Taylor              407-563-5004        Katie Hoch


                                 Claire Fournier




407-563-5004
SunDanceMarketingSolutions.com
Sources

1   Nielsen, December 2010
2   comScore, 2010
3   Pew Research Center’s Internet & American Life Project, 2010
4   Compete, Inc., 2010
5   Media Post News, 2010
QR Code Examples
http://mashable.com/2010/12/14/qr-code-scavenger-hunt
http://mashable.com/2009/12/07/google-qr-codes
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard
http://mashable.com/2010/07/28/qr-code-gulf-campaign
http://dzineblog.com/2010/08/20-qr-code-business-cards-design-inspiration.html


407-563-5004
SunDanceMarketingSolutions.com

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QR Code Marketing Presentation

  • 2. Agenda SunDance Marketing Solutions Background QR Code Education & Statistics QR Code Campaign Examples Benefits Using QR Codes 407-563-5004 SunDanceMarketingSolutions.com
  • 3. About SunDance Marketing Solutions Marketing Communications Company Multi- Channel Marketing • Print • Digital Beyond • Multi-Channel Website Creative Design Ink on Design Paper • Mobile Commercial Printing 407-563-5004 SunDanceMarketingSolutions.com
  • 4. QR Codes – What Are They? Quick Response Codes Allow for client interaction between print and digital channels Designed for Smartphones QR Codes can “lead” a client to: • Websites • Landing Pages • Videos • Maps • Surveys 407-563-5004 SunDanceMarketingSolutions.com
  • 5. QR Codes – How Do They Work? 407-563-5004 SunDanceMarketingSolutions.com
  • 6. Types of Codes QR Code (2-D Barcode) Microsoft Tag (HCCB-High Capacity Color Barcode) 407-563-5004 SunDanceMarketingSolutions.com
  • 7. Bar Code Readers iPhone Apps • QR Code Reader and Scanner • Redlaser • Zbar • Beetagg Android & BlackBerry AT&T Code Scanner BeeTag Neoreader i-nigma 407-563-5004 SunDanceMarketingSolutions.com
  • 8. QR Codes – Why Are They Important? 31% of Americans own a Smartphone 1 • Predicted to jump to 50% by the end of 2011 2 More than 50% of mobile internet users go online at least 1x day 3 37% of U.S. Smartphone users have made a mobile purchase in the last 6 months 4 85% of QR Codes drive traffic to a URL 5 69% said they would scan to receive coupons and discounts 5 407-563-5004 SunDanceMarketingSolutions.com
  • 9. QR Codes – Statistics 407-563-5004 SunDanceMarketingSolutions.com
  • 10. QR Codes – Statistics •In 2010, U.S. Smartphone subscribers skew towards persons ages 25 - 44 2 407-563-5004 SunDanceMarketingSolutions.com
  • 11. QR Codes – Creative Examples DESIGN PRESENTATION 407-563-5004 SunDanceMarketingSolutions.com
  • 12. QR Codes – Creative Examples 407-563-5004 SunDanceMarketingSolutions.com
  • 13. Example - Neatorama and mental_floss QR Code Usage: Scavenger hunt to find QR Codes in New York City Incentive: Ford Fiesta Result: Increased participation through QR Codes and promoted the two web lifestyle magazines and the Ford Fiesta 407-563-5004 SunDanceMarketingSolutions.com
  • 14. Example - Google •QR Code Usage: Signage mounted at the entrance to brick and mortar businesses •Incentive: coupons, reviews, time savings and information •Result: Increased traffic & awareness 407-563-5004 SunDanceMarketingSolutions.com
  • 15. Example - Calvin Klein •QR Code Usage: Billboard •Incentive: See their new racy campaign (a 40-second, uncensored commercial featuring model Lara Stone and a quartet of male models) •Result: Create curiosity and create buzz without causing complaints Old Ad New Ad 407-563-5004 SunDanceMarketingSolutions.com
  • 16. Example - Women of the Storm: Be the One Campaign • QR Code Usage: Billboard in Times Square • Incentive: Watch the Be the One video backed by celebrities and make a difference by signing a Gulf Restoration petition • Result: Received more than 117,000 signatures with the help of the QR code call-to-action. 407-563-5004 SunDanceMarketingSolutions.com
  • 17. Example: Conventions and Trade Shows 407-563-5004 SunDanceMarketingSolutions.com
  • 18. Benefits of QR Codes Increase • Drive Traffic Revenue • Call to Action Reduce • Real-Time Analytics Cost • Instant Campaign Editing Strengthen • Interactive Engagement Brand • Innovative 407-563-5004 SunDanceMarketingSolutions.com
  • 19. Tracking & Analytics for QR Codes Prove the ROI Maximize marketing spend 24x7x365 Web based 407-563-5004 SunDanceMarketingSolutions.com
  • 20. Thank You! Questions? 9580 Delegates Drive Orlando, FL 32837 Brad Taylor 407-563-5004 Katie Hoch Claire Fournier 407-563-5004 SunDanceMarketingSolutions.com
  • 21. Sources 1 Nielsen, December 2010 2 comScore, 2010 3 Pew Research Center’s Internet & American Life Project, 2010 4 Compete, Inc., 2010 5 Media Post News, 2010 QR Code Examples http://mashable.com/2010/12/14/qr-code-scavenger-hunt http://mashable.com/2009/12/07/google-qr-codes http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard http://mashable.com/2010/07/28/qr-code-gulf-campaign http://dzineblog.com/2010/08/20-qr-code-business-cards-design-inspiration.html 407-563-5004 SunDanceMarketingSolutions.com