How UX can fit into the agile environment of a startup. Presented at SuperUX by Supermondays 26th July 2010. http://supermondays.org

1. Startup UX
(and some things I’ve learned)
Graham Morley
Graphic.ly

2. Graphic.ly?

3. Graphic.ly?

4. Kevin
Me Dev
Team
Charley

5. Startup Life

6. Startup Life
Long hours

7. Startup Life
Long hours
Hard work

8. Startup Life
Long hours
Hard work
Tight budget

9. Startup Life
Long hours
Hard work
Tight budget
Quick turnaround

10. UX + Agile

11. UX + Agile
Creating a great UX
involves refinement

12. UX + Agile
Creating a great UX
involves refinement
Planning, concepts,
discussions...

13. UX + Agile
Creating a great UX
involves refinement
Planning, concepts,
discussions...
User testing

14. UX + Agile
Creating a great UX
involves refinement
Planning, concepts,
discussions...
User testing
Agile wants to
launch... yesterday

15. UX + Agile
Creating a great UX
involves refinement
Planning, concepts,
discussions...
User testing
Agile wants to
launch... yesterday

16. Designers know too much about their
product to be objective judges: the
features they have come to love and
prefer may not be understood or
preferred by future customers.
– Don Norman

17. Adapt. Simplify.

18. Adapt. Simplify.
Avoid feature creep

19. Adapt. Simplify.
Avoid feature creep
THINK USER

20. Adapt. Simplify.
Avoid feature creep
THINK USER
Sync UX with
Development

21. Adapt. Simplify.
Avoid feature creep
THINK USER
Sync UX with
Development
“A coffee shop
needs to serve good
coffee before
optimising table
layout”

22. Adapt. Simplify.
Avoid feature creep
THINK USER
Sync UX with
Development
“A coffee shop
needs to serve good
coffee before
optimising table
layout”

23. Adapt. Simplify.
Avoid feature creep
THINK USER
Sync UX with
Development
“A coffee shop
needs to serve good
coffee before
optimising table
layout”

25. Agile UX Cycle

26. Agile UX Cycle

27. Agile UX Cycle
Planning &
Requirements

28. Agile UX Cycle
Planning &
Requirements
UI Design

29. Agile UX Cycle
Planning &
Requirements
UI Design
Development

30. Agile UX Cycle
Planning &
Requirements
UI Design
Testing
Development

31. Agile UX Cycle
Planning &
Requirements
UI Design
Release &
Analysis
Testing
Development

32. Planning & Research
Personas
User flows
Information
Architecture

33. UI Patterns

34. UI Patterns
No need to reinvent
the wheel.

36. QWERTY Keyboard

37. QWERTY Keyboard

38. QWERTY Keyboard
Dvorak Keyboard

39. QWERTY Keyboard
Dvorak Keyboard

40. UI Patterns
No need to reinvent
the wheel.
External inspiration
http://patterntap.com
http://konigi.com
http://scrnshots.com
http://iconfinder.com

41. UI Patterns
No need to reinvent
the wheel.
External inspiration
http://patterntap.com
http://konigi.com
http://scrnshots.com
http://iconfinder.com

42. Development

43. Development
Become a user

44. Development
Become a user
Optimise for deployment platform

45. Development
Become a user
Optimise for deployment platform
Think about errors

46. Internal QA

47. Internal QA
Testers should NEVER be
developers

48. Internal QA
Testers should NEVER be
developers
Bug tracking software
www.pivotaltracker.com
www.fixxapp.com

49. Internal QA
Testers should NEVER be
developers
Bug tracking software
www.pivotaltracker.com
www.fixxapp.com
Testing Plans

50. User Feedback

51. User Feedback
Are goals achievable?

52. User Feedback
Are goals achievable?
What are users highlighting as
issues?

53. User Feedback
Are goals achievable?
What are users highlighting as
issues?
Work on 80/20 rule

54. Kaizen

55. Kaizen
Continuous improvement

56. Kaizen
Continuous improvement
Iterate

57. Kaizen
Continuous improvement
Iterate
Make better

58. User Flow

59. User Flow
Guide users
No dead ends
Make it easy

60. User Flow
Guide users
No dead ends
Make it easy

61. Gradual Engagement

62. Gradual Engagement
The process of moving a user through an
application or service – actually engaging with
it, and seeing it's benefits

63. Gradual Engagement
The process of moving a user through an
application or service – actually engaging with
it, and seeing it's benefits
Registration is an obstacle

64. Gradual Engagement
The process of moving a user through an
application or service – actually engaging with
it, and seeing it's benefits
Registration is an obstacle
Allow users to use without registering

65. Gradual Engagement
The process of moving a user through an
application or service – actually engaging with
it, and seeing it's benefits
Registration is an obstacle
Allow users to use without registering
Signup Forms Must Die, Luke Wroblewski
http://www.alistapart.com/articles/signupforms

66. Rewards

67. Rewards
Users respond well to rewards

68. Rewards
Users respond well to rewards
Doesn’t have to be points system

69. Rewards
Users respond well to rewards
Doesn’t have to be points system

70. Language

71. Language
Copywriting is part of UX

72. Language
Copywriting is part of UX
You should follow me on
twitter

73. Language
Copywriting is part of UX
You should follow me on
twitter
Don’t neglect emails

74. Summary

75. Summary
It is possible to achieve great UX
within Agile
Keep it simple
Think user
Continual improvement
Reward users

76. Thanks :)
@sumogray
graham@graphicly.com