Lisa Qualls, CEO of Fresh ID, gave a presentation on why people use social media and a SWOT analysis of social media. She discussed the main reasons people use social media are to interact, evaluate products and services, and learn from thought leaders. Her SWOT analysis identified strengths like accessibility, weaknesses like privacy and security issues, opportunities like increasing company social media budgets, and threats like rapid changes in social media platforms. She concluded by providing her contact information.