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Innovation and the threat of  status quo The Chicago New Media Summit  September 15, 2008 Greg Koerner Chief Sales Officer
WIFM
WIFM?
Otto Frederick Rohwedder
“ The Greatest Thing Since Sliced Bread”
“ Xerox this, please.”
 
John Sweeney  “Innovation at The Speed of Laughter”
A-11
 
TRUE OR FALSE? “ The Internet Is the First Medium Born Since  Cable Television!” FALSE
Cable TV! (Nudity) Akron, Ohio c. 1977
Ok, Smart guy…so help me innovate!
Inventory Management Cross-Media Metrics And Reports
Integrated Analytics Dashboard   Customized dashboard User-defined “dashlets” to measure any metric Dynamic cross channel and multi-media views
Educate and create value for your brand!
MBA|X™  Analysis Toolset:  Comprehensive Reporting  of KPIs and Actionable  Analytics Workflow & Internal Systems On-Site Marketing Outside Providers Marketing Holistic Media Analytics Portal ,[object Object],[object Object],[object Object],[object Object],[object Object],Data Process
Your content A-11 (Everyone’s Eligible) A1 A2 A3 A4 A5 A6
Your content A-11 (All Are Eligible) A1 A2 A3 A4 A5 A6 Portal
Client-Defined Cross-Media Metrics And Reports
“ When you get stuck, go to the store.  The Customer has all the answers”
 
WIFM

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