Chapter16

Chapter 16 Building the Data Mining Environment

The Ideal Customer-Centric Organization ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Ideal Data Mining Environment ,[object Object],[object Object],[object Object]

The Ideal Data Mining Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reality (where “rubber meets the road”) ,[object Object],[object Object]

Building a Customer-Centric Organization ,[object Object],[object Object],[object Object]

Building a Customer-Centric Organization Corp. Culture Data Mining Environment Single Customer View Customer Metrics Collecting the Right data Mining Customer data

Single Customer View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Figure 16.1 A customer-centric organization requires centralized customer data

Defining Customer-Centric Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Collecting the Right Data ,[object Object],[object Object],[object Object],[object Object],[object Object]

DM Environment & Mining Data ,[object Object],[object Object]

Data Mining Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Mining Staff Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cannot all be DM Rookies!

Data Mining Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Mining Platform (example) ,[object Object]

Data Mining Software ,[object Object]

Chapter16

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