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Brand Architecture Process for Helping Consumers and Organizations
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Suman Sutradhar
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Architect the brand
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Brand Architecture Process for Helping Consumers and Organizations
1.
BRAND ARCHITECTURE by suman
sutradhar Process 1. STRENGTHEN THE CORE 2. VISION 3. IDEAS 4. FOCUS 5. DELIVERY 6. ARCHITECTURE
2.
THE SORCERER’S APPRENTICE
AND ARCHITECTURE FOR BRANDS Company confusion Consumer confusion 1. 2. Helping the consumer Helping the organization
3.
MONO-PLATFORM BRANDS Value-added versioning
Formats that are fit for purpose Consumer entry point Avoiding duplication Identity coherence
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