The document outlines a plan to promote a brand across 3 cities in India through an on-ground marketing campaign using vehicles. The plan involves defining target zones and touchpoints, allocating teams to vehicles, generating and tracking customer data, and monitoring vehicle movement and phone calls for reporting. The goal is to effectively communicate the brand proposition and generate sales through multiple strategic locations and technology-enabled tracking.

1. Presented To:

2.  Objective
 On Ground
 Target Zones
 Zone Wise Allocation
 Team
 Execution
 Database
 Analysis & Designation
 Generation
 Tracking & Monitor
 Vehicle
 Movement Log
 Phone Calls

3.  3 city, tier II & III coverage
 Creating multiple touch points and covering strategic locations during
the exercise.
 Establish brand proposition with the Target Audience through effective
communication and pull back strategies
 Enabling point of sale whilst communicating with the audience and
efficiently managing every order generated
 Documenting the communication and creating effective references for
evaluation.
 Involving cutting edge technology to eliminate the challenges of the
yesteryears. Track, manage and guide with the help of easy to use
technology.

4.  On Ground

5.  Target Zones:
 Maharashtra
 Gujarat
 Madhya Pradesh & Chhattisgarh

6. Average Run / Day Total Distance
Vehicle Allocation Zone Coverage Days
(KMs) Coverage (KMs)
Pune - Nashik - Jalgaon - Kolhapur -
1 Maharashtra - I 80 4800 60
Solapur - Goa etc.
1 Maharashtra - II Aurangabad - Nagpur - Akola etc. 80 4800 60
Ahmedabad - Baroda - Surat - Bhavnagar -
1 Gujarat 80 4800 60
Rajkot etc.
Vidisha - Itarsi - Hoshangabad -Indore -
1 MP & CG 80 4800 60
Ratlam - Mansor - Satna - Raipur etc.

7.  Each canter would consist of the below mentioned team-members:
 An Expert Driver: An individual with experience of heavy vehicle driving for
minimum of 5 years, who is well versed with the roads of the allocated zone.
 Execution Manager: An individual with prior experience of executing POW
activity, having knowledge about Microsoft Office and expert at route
mapping and time management.
 Audience Assistant : An individual that will plug in a lot of running roles from
assisting the EM, supervising displayed product, assisting audiences and
executing replenishments if any.
 Program Manager: A dedicated individual that will execute the strategy
allocated to them, all the aforesaid individuals will report to PM , this
individual will be responsible for collating database, following up to monitor
correct execution of the strategy, lead the strategy and report to the client.

8.  On determining the start and end points of each
allocated zone, every single vehicle would be
designated with multiple activation points in different
cities / villages.
 On reaching the activation points, the EM will either
activate on the basis of the defined program or take
program brief from designated channel
representative in that zone or both.
 On conducting the program, the generated database
would be collected, collated and reported

9. Database

10.  The unscrubbed database offered by
Videocon will be analyzed and a viable route-
map would be shared to close on running
pattern, number of touch-points to be
covered and average time spent on each
touch point.
 On the basis of defined touch points, each
designated channel partner will be intimated
by the PM to ensure coordination.

11.  Every activity at the defined touch points will be documented with the
help of photographs and hard copy of customer intend forms.
 Hard copies will be collated in a spreadsheet and the photos will be
uploaded and sent to the PM on daily basis at the end of the day for a
daily penetration report.
 However, all “Spot-Pay” leads generated will also be reported through an
online form on a real-time basis directly on your outlook and mail app
installed on your phone via CRM server. This will enable you to stay on
top of the activity status on a real-time basis.
 The online real-time payment data will be sent with the information of
the buyer, amount collected, intended buying time frame and the
channel representative information to ensure accurate tracking and
efficient information sharing.

12. General Form (Hard Copy):
Videocon Summer Offer
Customer's Name
Customer's Telephone Number
Customer's Mobile Number
Customer's Address
Interested in Product (Yes / No)
If Yes, product details
Willing to buy in time frame (Immediately /30 / 60 / 90 Days)
Customer's Signature
Dealer's Name
Dealer's Business Name
Dealer's Phone number
Dealer's Address
City
State
Pin Code
Signature of the dealer

13. Videocon Summer Offer - Payment Form
Customer Information
Customer's Name
Spot Payment Form (Hard Copy)
Customer's Telephone Number
Customer's Mobile Number
Customer's Address
Customer Intend
Interested Product Details
Willing to buy in time frame (Immediately /30 / 60 / 90 Days)
Initial Booking Amount
Initial Booking Scheme
Payment Method (Cash / CC)
Credit / Debit Card Details (If applicable)
Credit / Debit Card #
Expiration Details (MM/YY)
CVV (3 Digits on the back of the card)
Customer Authorization
Customer's Signature
I intend to buy a product from videocon and authorize a payment
Channel Information (Official Use)
Dealer's Name
Dealer's Business Name
Dealer's Phone number
Dealer's Address
City
State
Pin Code
Signature of the dealer

14. Online Form :
http://www.synergymarcom.in/videocon

15.  Tracking & Monitor

16.  Calling a “Defined number” will respond back with the coordinates
of its location thru an SMS message.
 Track on PDA / Cell phone
 Track on GPRS Monitor Software
 Auto location report
 Speed alert: Track speed of the vehicle & alert in case of excess of
the pre-defined speed
 Movement alert: Alert in case of movement from a stalled location
 Power alert: Alert when device is being switched off
 Geo-Fence: alert in case of breaching the predefined district
 Reporting of data through sms when the vehicle goes out of GPS
zone, thus letting you never get disconnected from the vehicle’s
activity

19.  A real-time data of start and stalling of
vehicle will be reported to your email via CRM
server
 For e.g. When the vehicle starts from an X
location, an automated message will pop up
on your outlook and cellphone. Similarly, a
message will be conveyed when stalled.

20. Online Form :
www.synergymarcom.in/vgmovement

21.  All calls conducted by the PMs to the dealers / resellers for
coordination, information and confirmation will be
recorded.
 All collected data will be scrubbed by an expert tele-calling
team to provide you with only refined, eligible and
interested customers
 Calls can be live barged with the help of client software
installed at your end to ensure quality and efficiency.
 All voice files will be reported at the end of the day for
your reference.

22. Call Recording & Real time Call monitoring System

24. Mumbai Office:
Sales & Marketing:
123, V Mall,
Above Royal Enfield,
W.E Highway, Kandivili - East
Mumbai – 400 101
Telephone : 022 – 40660777
Fax : 022 – 6645 9329
Email : info@synergymarcom.in
Website : www.synergymarcom.in