In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
16. Over 18 years of boring meetingsGroup CX Manager for BelronÂź (OâBrien Âź) I get to do it with crowds
17. "If you go to the men's washrooms at the Schiphol airport in Amsterdam, you may notice there's a fly in the urinals. Itâs screen printed . So what do you think most men do? That's right, they aim at the fly when they urinate. They don't even think about it, and they don't need to read a user's manual; it's just an instinctive reaction that means 85% less spillage! The interesting feature of these urinals is that they're deliberately designed to take advantage of this inherent human male tendency.â This is my job.
18. â Computerâs broken. Canât afford another computer. Keep all my music, friends, photos and files on âere. Thisis my computer.â Phil, 2007* *Note : Phil doesnât work for some trendy web development agency. where they experiment with facial hair and try for that trendy but well hard look,. He iswell hard. Phil lives in Deptford, loves his hip-hop, nice phones and giving you this Vinnie Jones lookâŠ
19. Introduction Itâs like the wild west Whatâs the debate? Itâs irrelevant: Intent Discovery (Angry Birds) Context of use The device they hold Letâs start with that then!
20. Rule #1 â Know the Device âKnowledge about devices that may be using or even lamely trying to use your web presenceâ
21. Rule #2 â Get good mobile analytics Why do you need good analytics? Huge range of handsets Different specs, sizes, resolutions, model names. Desktop = 4 or 5 browsers. Mobile, lots of this: [Mozilla/5.0 (Linux; U; Android 3.2; en-us; Transformer TF101 Build/HTJ85B) AppleWebKit/534.13 (KHTML, like Gecko) Version/4.0 Safari/534.13] = Asus Eee Pad Transformer TF101
22. Mobile analytics You need accurate device tracking Handsets are always changing (upgrade, purchase) Android models are hard to keep up with Iâm waiting to be impressed by other packages From testing and hand wading through data, I know: GA is great for analytics, but Bango is ace for devices If youâre missing data, youâre guessing !Tip â Check if youâre undercounting Android devices.
23. Bango analytics http://bit.ly/nEf0Wk Add a bango tag to your site entry pages Will track smartphone, feature phone, tablet, media player and games consoles They sniff the handset, operator, country and other data, to get the device nailed Fast and reliable tags Measure who is trying to use your site, please !Tip â Check where your figures for iPods and iPads are!
24. Segmentation For continual optimisation, you need to tap into analytics and segmentation We found things like: Mobile optimised site converts 3-4x better iPhone converts 10-15% better than Android Some BB models convert higher than iPhone Devices with keyboards have lower bail on forms Screen resolution is critical, device knowledge too
25. Rule #3 â Hunt Opportunity, not Myths If youâve analysed: Traffic routes Behaviour by segments/device classes Funnel dropout rates What devices knock on your door Then you should be seeing growth! Lets look at fresh stats from Sunday* *Audience = 18+, driver, pulse but broad demog
31. Analysis of the data Continuing huge traffic growth Apple is huge everywhere (iPhone, iPad, some iPod) Android growth rapid, leads in USA, Spain, others due Other platforms are shrinking (Nokia, Blackberry, Other) Growth areas â iOS, Windows Phone, Android, Tablets Apple absolutely owns the tablet market Tablets, though growing, are still only 8% of mobile visits in Australia. The big growth is smartphones.
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37. Rule #4 â Be your own Mythbuster! Letâs get a few things off my chest! There are many myths around â letâs bust them!
38. Myth 1 âMobile optimised websites are just as good as appsâ Not true (yet). You *can* do GPS, touch, pinch/zoom, phone and email Run small databases, store offline data Preferences, settings stored locally Design web apps for offline use Graphics and media handling superb With Mooreâs law, not long before gaming takes off Iâve seen some brilliant stuff being worked on Your mobile is more advanced than your desktop!
39. Integration with calendar, notes, contacts(1) Audio, video playback Store preference settings, data and web pages locally on the device(2) Local databases (e.g. SQL) Speech input(3) Can do different keyboards for text, number, email and phone input(4) Touch, Drag and Drop Pinch and Zoom Access to GPS location Accelerometer (Gyro) functions Upload files Send email Click/Tap to call
40. Myth 2 âYou canât deliver a slick experience on a mobile optimised siteâ Yes you can. You donât have quite the range that an app has Itâs much cheaper to change stuff though Much more reactive to the business It can be driven more readily from web business data We leverage investment in an existing platform Libraries like Jquery are good examples Many sites now have excellent Uis â see google Try list at end of slideshow
41. Myth 3 âWeâd need to test on a huge range of handsets to reach a large audience. Itâs too hard to do anything but just support the most popular modelsâ Last 3 months, we tested out > 95% of handsets Itâs a smartphone world, running one browser 1 stylesheet for iPhone/Android 1 stylesheet extension for Blackberry 1 stylesheet for older phones
42. Myth 4 âItâs hard or expensive to build optimised mobile sitesâ No â itâs quite easy, if you read the right books Supporting wide numbers of handsets is straightforward You donât need special technology It doesnât cost lots of money, time, âexpertsâ You do need good developers Invest in books, training, resources Total time to first pilot = 8 weeks User Centred Design kept it light, simple, fast
43. Myth 5 âMy boss needs to buy me all these cool smartphones, for er, like testing and stuff. Yay!â Nope. You can rent: Phones, tablets â by the hour Real devices, real networks Best testing system of the year www.deviceanywhere.com
44. Rule #5 â Performance is vital âWe need to concentrate on the brand guidelines, slickness and personality.â Performance is vital on mobile Affects conversion rates hugely Strip out everything you can and optimise again and again Use a CDN (e.g. Akamai, Level 3 to cache at a city level) Keep graphics extremely low The fallacy of the always on data connection Use google site speed tags to measure real user speeds Stop serving up unoptimised experiences or big pages!
46. So, how do you decide? Ownership does not equal âsurfing and buyingâ Need research + analytics data â see earlier slide. You need device and conversion data, not random time wasting Remember to follow opportunity (think Amish DJ equipment store) Use your own site traffic figures â these are useful Our analysis: Mobile web app, all markets (Q1-Q3 2011) iOS app in key markets (Now) Android app in high takeup markets (2012) Nothing else worth doing, yet!
52. What was happening at the time? We want a mobile site now We want zillions of zany apps We want everything on everything for everywhere ÂŁxxxM online channel Mobile represents an opportunity (no kidding!) Buy off the shelf? Spend lots on consultants? Go app crazy? Lets set some ground rules...
53. Mobile Objectives Support over 90% of handsets High performance site, even in poor data conditions Page weight 10-15k max for any page, 4-8k normal Core functions only â concentrate on revenue, not fripperies or gimmicks Optimal experience for device capabilities Use phone hardware (GPS, Touch, Call, Email) App like build, but for mobile site...
54. Mobile build Four rounds of prototype testing Rebuilt completely each time Cross testing with other platforms Synchronised with iPhone Our first hybrid web app Tested on 3 mths visit data for handsets â >95% Designed with APIs...
56. iPhone Four rounds of prototype testing Rebuilt completely each time Cross testing with other platforms Synchronised with Mobile Live in key markets APIâs added for affiliates & partners New version in the works â hard slog generally...
58. Web based booking Five rounds of prototype testing Rebuilt completely each time Cross testing with other platforms One of the best prototype tests weâve had âA jargon free websiteâ âReally easy to read and understandâ âAll my questions were answeredâ Cross channel UCD - Designs in the good UX, improves each time, feeds other channels New process - converts 12.5% higher through âcheckoutâ !Tip of the week â browser funnel comparison...
59. Summary - Benefits Very fast build â post research, 10 weeks to build 3 cross platform sites Focused on the user (but not driven by them) Align business and tech capability with customer âmodelsâ Rapid iterative design= fast feedback Builds are woven around testing for maximum insight Customer match is awesome, very awesome Cross channel synergy really helps work out issues Site works extremely well and makes lots of new money Higher overall grasp of service, lifted barriers, less pain... Streamlined mobile (7-10Kb page payload, works on huge range of devices, simple, fast, easy) Lo budget testing can start with paper, webcam, $60!...
60. TrafficRouting Please send visitors to the optimal site for their device You can do this on your servers, but there is a lame easy way to do it, which makes the mobile site suck Itâs called page level redirection and is like being âpassed aroundâ a call centre Ask your tech guys to do server/network level redirects We do device sniffing and route traffic at the network level, using Akamai You need to ensure you âsendâ the mobile, tablet, media player, games console or TV to the right optimised âsiteâ. Let customers âstoreâ their preference Always let them have access to the âotherâ site â e.g. desktop We route iPad to our desktop site (for example) Lame traffic routing can make customers go...
61. ROI calculations: If youâve got a mobile site you plan to optimise: Get some good device and mobile analytics Find out where people are going... Ensure you get segments, not lumped in data Find out how the segments convert (goals/outcomes) Low converting segments â hunt them down, find out why! Measure phone traffic using dynamic numbers For example, Tablets/Mobile/Desktop â different Phone # Use a dynamic wrapper for click/tap phone numbers Contact channels â Offer click to tap calling, Ringback (if profitable), Chat (if tested), email form or link. We get huge phone traffic contact from the mobile site. Why? Why arenât you offering a Facetime number for iPhone?
62. ROI calculations: If you donât yet have a mobile site: Badger or get accurate stats on all devices and routes Check your Google keyword stats for mobile searches Make sure you are counting mobiles trying to use your site Measure conversion rates of mobiles using the desktop site Multiply this by 1.5, 2.5 and 3.5 times the conversion rate Calculate the extra revenue opportunity as a ârange estimateâ Build your mobile site using device and user insight Measure conversion and revenue differences... - ROI If you have traffic, youâre sitting on a huge opportunity People arenât going to try lots of apps â websites, more so This stuff is not expensive or hard to build...
63. Belron Conversion ROI 12.4% from Web increase 3.5% increase in downstream conversion rate 30 seconds reduction in call time (1 sec = $30k AUD p.a.) Faster booking time (< 8%) Greater customer delight â feedback. Less questions and worries 5.5% increase in NPS (Customer sat) score 4% increase in online conversion from mobile optimised site 12.5% increase from Split Testing Total increase in conversion (measured) = 32% Actual increase in conversion = 41% NO additional marketing spend needed Web Channel : ROI positive within 2 weeks
64. Belron Mobile ROI Delivered huge traffic and phone calls In some places, >20% of revenues and conversions We convert on some devices in double digits % Feedback has been in volume, and excellent Weâre live in nearly 30 countries with apps AND mobile Our app revenue is between 1/30th to 100th of the mobile site Search traffic (intent), a discovery route (SEO and PPC) and an optimised site = ï Device compatibility = reach = delight = engagement = conversions V2 in the works with picture upload, more features. Revenue has been immense and one mobile site > DE online Mobile Channel : ROI positive 3 days
65. The 5 things again Know the device mix Get well configured mobile analytics Hunt opportunity, not myth Bust your own myths apart Performance is vital for mobile End device discrimination today!
66. Tips and Tricks Research YOUR customers and what they have in their hands Use device knowledge to drive opportunity and conversion Get some brilliant coders Use a top notch Usability agency Employ a dedicated copy specialist Listen to customers, not your inner geek Get insight from your current stats Use a testing service Aim for performance, always always always Performance design doesnât mean poor design How many searches on google vs. app store? End device discrimination â you may not be noticing Hybrid web apps are the future...
70. BOOKS Mobile Mobile Design & Development â Brian Fling Programming the Mobile web â Maximiliano Firtman Usability Donât make me think â Steve Krug Homepage usability â Jakob Nielsen Neuro Web design â Susan M. Weinschenk Information Architecture â Morville and Rosenfeld Web Analytics Web analytics an hour a day â Avinash Kaushik Advanced Web Metrics â Brian Clifton with Google Analytics Actionable Web Analytics â Jim Sterne Optimisation and Testing Always be Testing â Bryan Eisenberg Landing Page Optimization â Tim Ash
71. BOOKS Performance High performance websites - Steve Souders Website Optimization - Andrew B. King Forms Design Forms that Work - Caroline Jarrett Filling in the blanks - Luke Wroblewski Defensive design for the web - 37 signals Search Analytics Search Analytics - Hurol Inan Search Analytics for your site - Louis Rosenfeld
72. ARTICLES Users prefer browser for most activities: http://www.emarketer.com/Article.aspx?R=1008010 Mobile by the numbers (infographic): http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic Twitter CEO â 55% log on with mobile, every day: http://thenextweb.com/twitter/2011/09/08/twitter-100m-users-per-month-50-log-on-every-day-55-on-mobile/ Â Get the basics right for PPC and search optimisation: http://searchengineland.com/3-mobile-campaign-mistakes-big-brands-make-how-to-profit-from-them-56531 Â Could mobile apps be an evolutionary dead end?: http://adage.com/article/steve-rubel/mobile-apps-evolutionary-dead-end/229429/ Why separate Mobile & Desktop web pages? http://www.lukew.com/ff/entry.asp?1390 Â 5 innovative mobile marketing campaigns http://mashable.com/2011/06/21/innovative-mobile-marketing-campaigns/ Â Make your mobile app more discoverable http://mashable.com/2011/06/24/improve-mobile-app-discovery/ Â How can retailers appeal to mobile users in store? http://econsultancy.com/uk/blog/7707-how-can-retailers-appeal-to-mobile-users-in-store Â
73. ARTICLES 5 ways mobile will transform commerce http://mashable.com/2011/02/18/mobile-trends-commerce/ Â Best practices for mobile retail strategy: http://www.emarketer.com/Article.aspx?R=1008221 Â Mobile is now 10% of all eBay sales â Sep 16th 2011: http://thenextweb.com/uk/2011/09/16/mobile-now-accounts-for-over-10-of-all-sales-on-ebay-uk/ Â HTML5 and webapp resources http://www.diveintohtml5.org/detect.html#modernizr http://tutslist.com/65-useful-html5-tutorials/ http://www.webdesignersblog.net/inspiration/45-inspirational-examples-html5-websites/ http://shop.oreilly.com/product/0636920020011.do?sortby=publicationDate http://woorkup.com/2010/08/25/10-useful-frameworks-to-develop-html-based-webapps-for-touch-devices/ http://web.appstorm.net/roundups/100-web-apps-to-rule-them-all/ http://technolog.msnbc.msn.com/_news/2011/04/01/6389383-facebook-mobile-now-with-250-million-users-gets-a-makeover http://networkeffect.allthingsd.com/20110125/facebook-sets-mobile-sights-on-html5/ http://techblog.netflix.com/2010/12/why-we-choose-html5-for-user.html http://www.readwriteweb.com/archives/linkedin_overhauls_mobile_experience_launches_an_h.php http://www.smashingmagazine.com/tag/html5/ Â
74. EXAMPLE SITES Example mobile optimised sites:  http://touch.linkedin.com http://m.bbc.co.uk http://m.facebook.com http://m.guardian.co.uk http://m.dropbox.com http://m.flickr.com http://m.foursquare.com http://mobile.twitter.com http://m.gmail.com http://maps.google.com http://amazon.co.uk http://m.johnlewis.com http://m.marksandspencer.com  http://m.tesco.com http://m.asos.com http://m.sainsburys.co.uk http://m.next.co.uk http://m.republic.co.uk http://m.imdb.com http://m.wikipedia.org http://m.engadget.com http://m.youtube.com http://m.vimeo.com http://wap.ebay.co.uk http://basecamphq.com http://m.autoglass.co.uk http://m.yahoo.com http://www.barclays.mobi http://m.bmw.com http://mobile.paypal.com http://m.cnn.com Â
75. DESIGN RESOURCES  The best mobile articles this year â some brilliant guides here: http://www.smashingmagazine.com/guidelines-for-mobile-web-development/ http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/ http://www.smashingmagazine.com/2011/07/11/picking-a-mobile-support-strategy-for-your-website/  45 excellent design resources for all phone platforms: http://www.mobilexweb.com/blog/guidelines-mobile-web-design  Designing for different screen sizes: http://www.uxmatters.com/mt/archives/2010/10/going-mobile-designing-for-different-screen-sizes-promoting-your-mobile-app.php  20 HTML5 design examples â work great on mobile + elsewhere: http://blog.genggao.net/inspiration/showcase-20-beautifully-designed-html5-websites-media-queries/  Video, Courses, Resources â all on Mobile â from the master, Luke W: http://shop.oreilly.com/product/0636920020776.do http://www.lukew.com/ff/entry.asp?1390 http://www.lukew.com/ff/entry.asp?1362 http://www.lukew.com/ff/entry.asp?1361 http://www.lukew.com/presos/preso.asp?26 http://www.lukew.com/ff/entry.asp?1270 http://www.lukew.com/resources/articles/MobileFirst_LukeW.pdf http://www.lukew.com/ff/archive.asp?tag&mobile http://www.lukew.com/ff/entry.asp?1264 http://www.lukew.com/ff/entry.asp?933 Â
76. DESIGN RESOURCES  Designing HTML emails for mobile reading: http://webdesignerwall.com/general/make-your-html-email-5-times-more-mobile-friendly The mobile web use experience: http://www.slideshare.net/nickf/mobile-web-user-experience http://www.foolproof.co.uk/context-%E2%80%93-the-future-of-mobile/  Design frameworks: http://jquerymobile.com/ http://jquerymobile.com/test/ http://www.sencha.com/products/touch/ http://jqtouch.com/ http://code.google.com/p/iui/ http://www.smashingmagazine.com/2011/08/24/freebie-responsive-jquery-slider-plugin-flexslider/  Webcredible : The Mobile advantage: http://www.slideshare.net/webcredible/webcredible-the-mobile-advantage  Prototyping, Kits, Cutouts, Designs: http://www.smashingmagazine.com/2010/08/27/free-wireframing-kits-ui-design-kits-pdfs-and-resources/ http://developer.yahoo.com/ypatterns/about/stencils/ http://www.teehanlax.com/blog/ipad-gui-psd/ http://graffletopia.com/stencils/413 http://uxpin.com/mobile-kit.html http://interactivelogic.net/wp/2009/09/iphone-wireframe-templates/ http://www.matcheck.cz/androidguipsd/  Uxbooth : Mobile design: http://www.uxbooth.com/blog/considerations-for-mobile-design-part-1-speed/ http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/ http://www.uxbooth.com/blog/considerations-for-mobile-design-part-3-behavior/  Google head of mobile : 8 out of 10 not ready for mobile: http://www.brandrepublic.com/news/1075050/eight-10-brands-not-ready-mobile/
77. WOW - CAN THEY ACTUALLY DO THAT?  I didnât know they could do that on a mobile!  Accelerometer support in Safari for iOS 4.2: http://www.mobilexweb.com/blog/safari-ios-accelerometer-websockets-html http://cubiq.org/device-motion-websockets-node-js-tech-demo  You can do touch, pinch, and zoom too - load these on an iPhone: http://cubiq.org/rotating-wheel-for-your-iphone-webapps http://cubiq.org/iscroll-4 http://html5rocks.com  Where all the GPS stuff started: http://smithsrus.com/gps-geolocation-in-safari-on-iphone-os-3-0/  How to use W3C or Google Gears calls to scrape the GPS from devices: http://code.google.com/apis/gears/api_geolocation.html http://dev.w3.org/geo/api/spec-source.html  Google are on their 3rd generation of mobile web app site that uses device GPS: http://google-latlong.blogspot.com/2011/05/google-maps-on-your-mobile-browser.html  GPS demonstrations: http://m.autoglass.co.uk/index.php?id=5469 http://maxheapsize.com/static/html5geolocationdemo.html?utm_source=twitterfeed&utm_medium=twitter http://maps.google.com  File uploads from a browser: http://www.parorrey.com/blog/technology/how-to-fix-iphoneipad-mobile-safari-greyed-out-and-disabled-file-upload-control/
78. PERFORMANCE OPTIMISATION Mobile device quick test â uses real phones as a âslaveâ: http://www.blaze.io Mobile performance from Maxmiliano Firtman: http://www.mobilexweb.com/blog/mobile-web-html5-performance-optimization#more-88 http://assets.en.oreilly.com/1/event/60/Mobile%20Web%20_%20HTML5%20Performance%20Optimization%20Presentation%201.pdf  Office Depot â Simplicity and performance: http://www.mobilecommercedaily.com/2011/09/16/aldo-office-depot-execs-mobile-is-very-different Why mobile apps suck when youâre mobile: http://blog.davidsingleton.org/mobiletcp http://www.slideshare.net/sthair/measuring-mobile-performance-ldnwebperf-version  Optimising Web and Mobile site performance by Google & Compuware: http://www.slideshare.net/Gomez_Inc/optimizing-web-and-mobile-site-performance-using-page-speed  Mobile performance resources â infographics, real data, superb insights: Joshua Bixby: http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/ http://www.youtube.com/watch?v=Z-BCsgo9sDc&list=PLD1D3B0B233F2AD66&index=16 http://www.webperformancetoday.com/2011/07/20/new-findings-mobile-web-users-are-more-disappointed-than-ever/ http://www.webperformancetoday.com/?s=mobile
79. PERFORMANCE OPTIMISATION (...cont) Some articles of note on performance optimisation â do read them! http://www.smashingmagazine.com/guidelines-for-mobile-web-development/ http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/ http://www.smashingmagazine.com/2011/07/11/picking-a-mobile-support-strategy-for-your-website/   DEVICE TESTING http://www.deviceanywhere.com http://www.perfectomobile.com http://www.developer.nokia.com/Devices/Remote_device_access/ http://www.mobilexweb.com/emulators  DEVICE DETECTION http://www.bango.com http://www.scientiamobile.com/products http://www.deviceatlas.com  STATS A heap of mobile stats, for the unconverted amongst you: http://www.mobileinc.co.uk/2010/01/mobile-statistics-galore/ Mobile industry predictions: http://www.chetansharma.com/2011_Mobile_Industry_Predictions_Survey.pdf
The summary here is that what people think is topical, cool or most important to build, is rarely backed up by the actual figures showing customer discovery routes and intent.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were âattemptingâ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.