Understanding consumer india’s demand structure
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Understanding Consumer India’s demand Structure
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Understanding consumer india’s demand structure
- 1. WE ARE LIKE THAT ONLYRama Bijapurkar www.ManagementFunda.com
- 2. UNDERSTANDING CONSUMER INDIA www.ManagementFunda.com
- 3. Understanding Consumer India’s Demand Structure Individually “GAREEB” , Collectively “AMEER”
- 7. Under dozers
- 9. YOUTH OF INDIA Theories about the Indian market say that There are three things that will drive the growth and transform the character of Indian consumer market: The coming age of liberalization children. The changing Indian Woman. Transformation of Rural India into mega market. YOUTH CONSUMER: The Creamy Layer. The Consuming Class. ‘Stretch-a-bit’ Consumers.
- 10. Women of Consumer India The woman consumer Conservative working women The home entrepreneur The changing housewife Forces of change -Education -Outdoor Work -Role Models -Television www.ManagementFunda.com
- 11. RURAL CONSUMER INDIA Potential Market Changing structure of rural economy Per capita income Demand
- 13. Value Orientation Based Consumer Market Structure Rich Consumer Class – “ Anywhere in the world consumers who just happen to be in India . Consuming class – Oriented towards value for money . Not the market for premium products but for high end popular products. Climbers – “ Cash constrained benefit maximizes“ Aspirants – New entrants into the consumption arena The PAISA pack of Tea ,Detergents and Shampoo sachet aimed at this segment . Destitute – Hand to mouth category
- 15. SEC A, B- Prospering & Spending India
- 16. SEC C+R1- Middle India
- 17. SEC D+E1+R2- Mass Market
- 18. SEC E2+R3- Poor but Consuming India
- 19. The Self Employed as a distinct consumer class
- 23. ‘Mixed verdicts’ and ‘Continuity with change’ cause much frustration & they are the hallmark of everything Indian
- 24. Blurring boundaries between India & Bharat
- 25. Analogy trap
- 26. DNA of Indian societywww.ManagementFunda.com
- 29. Strategies for Indian Market Bottom of the pyramid – Individually poor collectively rich. Discounts / offers – Go for one get three. Understanding Demographics - 1) Youth – 60% of India’s teens stay in rural area. 2) Women – Only 23 % house wife’s in urban areas have jobs outside their homes
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